The soft drink industry begun in the 1800s, and became a highly profitable one, including tea, coffee, sport and juice drinks. However, the consumption of soda declined while the one for other bottled beverages increased. Facing this problem, the Coca-Cola Company starte...
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...he big difference these days is that we do have diverse workforce in most of the advanced economies, and even more in the U.S., and in first half of the 1900s, was not that way. It was very diverse for Coca-Cola because had many plants in many countries around the world. Today, we can find in a Coca-Cola plant in the U.S. White, Black, Hispanic, Asian, and other race employees in the same facility, and from different gender, at all levels of the organization, and with different cultural and religious beliefs.
Coca-Cola learned the lesson after the lawsuit. The company understood that they needed to operate in the real world and not in the one they wanted. That they have a major social responsibility as well, because many young people follow their campaigns, and are part of its customer base, and those followers and customer are definitely part of this diverse world.
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