Coca Cola And Its Effects On Its Policies Essay

Coca Cola And Its Effects On Its Policies Essay

Length: 1292 words (3.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The Coca-Cola Company article describes what occurred to Coca-Cola back in 1999, when due to a lack of effective diversity leadership, the world’s first producer of sparkling beverages lost the largest discrimination lawsuit in the United States history. In the lawsuit, the company was accused of systemically discriminating against black employees in promotions, evaluations, terminations, and pay. The case begun with four employees accusing the company, and then the suit became a major one by having approximately 2000 plaintiffs. The plaintiffs asked for monetary damages and court required the company to modify some of its employment methodologies. The company denied such charges, but after continual mistakes of Top Management, and due to the objective evidence that demonstrated such discriminations, in 2000, a court ordered mediation, where Coca-Cola settled the lawsuit with almost all of the 2,200 plaintiffs for $192.5 million. On June 7, 2002, the U.S. District court for the Northern District of Georgia approved the settlement Agreement. After the lawsuit, Coca-Cola implemented numerous systemic changes in its policies and procedures. Improvement in the perception of minority employees, diversification of the board of directors, implementation of mandatory diversity training for managers and employees, uniformed compensation system based on job-related measures, establish a mentoring program, and many other actions were the immediate results after the lawsuit.
The soft drink industry begun in the 1800s, and became a highly profitable one, including tea, coffee, sport and juice drinks. However, the consumption of soda declined while the one for other bottled beverages increased. Facing this problem, the Coca-Cola Company starte...


... middle of paper ...


...he big difference these days is that we do have diverse workforce in most of the advanced economies, and even more in the U.S., and in first half of the 1900s, was not that way. It was very diverse for Coca-Cola because had many plants in many countries around the world. Today, we can find in a Coca-Cola plant in the U.S. White, Black, Hispanic, Asian, and other race employees in the same facility, and from different gender, at all levels of the organization, and with different cultural and religious beliefs.
Coca-Cola learned the lesson after the lawsuit. The company understood that they needed to operate in the real world and not in the one they wanted. That they have a major social responsibility as well, because many young people follow their campaigns, and are part of its customer base, and those followers and customer are definitely part of this diverse world.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Coca Cola And Its Effect On The Environment

- In Australia, the Coca-Cola’s bottler known as Amatil, aimed to expand its bottling operations at a nearby plant thereby triple its water extraction to 41 million liters annually. However, such action by Amatil has led to one of the worst droughts in 100 years in Gosford, which is situated to the north of Sydney. Moreover, in the United States alone, Coca-Cola sells over 25 million polyethylene terephtalate bottles made from non-renewable resources. This material is used to manufacture millions of bottles of soda and juice each day....   [tags: Corporate social responsibility]

Better Essays
1022 words (2.9 pages)

Macro Analysis of the Coca Cola Company Essay

- ... What impact is the organization causing the environment and vice versa, is the organization been affected by these problems. It also studies the seasons in with consumers prefer to buy Coca Cola. Political Analysis: this factor dictates how involve the government is with the operation of the company. It includes tax policies/environmental policies/ labor force law/ quantity of the goods permitted by the government, etc. It analyzes the governments and the ideology that it stands for by its incentives, stability and tariffs imposed in the government....   [tags: environment, market, swot]

Better Essays
2266 words (6.5 pages)

Codes of Conduct for Pepsi and Coca Cola Companies Essay example

- 1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response. The selected business organization is Coca Cola Company. This company is well known for production of soft drinks and beverages, which include coke, fanta, sprite, krest, among many other brands....   [tags: ethics, integrity, goals]

Better Essays
1832 words (5.2 pages)

Essay on Tobacco Companies Regulate The Dietary Decisions Of Citizens

- 1) Political – like tobacco companies in the late 20th century, food and beverage companies can now be targeted with lawsuits relating to health issues - PepsiCo fought tooth and nail against regulations, taxes and initiatives that aimed to reduce obesity - In 2001, Boston, MA mayor Thomas Menino banned junk food and soda from the public schools in the city, and in addition banned the selling of high sugar/high calorie drinks on city property - New York City’s Mayor Michael Bloomberg tried to ban the sale of drinks with high sugar in containers bigger than 16 ounces, but this ban was opposed and halted, with the New York State Supreme Court judge ruling Bloomberg must go through city coun...   [tags: Soft drink, Coca-Cola, Nutrition]

Better Essays
2171 words (6.2 pages)

Essay on Case Study : Coke And Pepsi

- CASE 1-3: Coke and Pepsi Learn To Compete in India The political environment in India proved critical in that their government was unfavorable to foreign investors. They prohibited the import of soft drinks since they felt it could be gotten anywhere. They also prohibited the foreign brand name and wanted the name Lehar Pepsi and Coca-Cola India, an indigenous name. These effects couldn’t have be anticipated prior to entering the market because the trade policies, rules and regulations of India were difficult and unpredictable....   [tags: Coca-Cola, Caffeine, Soft drink, Energy drink]

Better Essays
816 words (2.3 pages)

Essay about Coca Cola And Its Effects On Society

- At some point, most people have all felt ostracized. Well Coca-Cola in their commercial called“#MakeItHappy and in this commercial you see many people from many walks of life are down on their luck. The lights also flutter in the beginning and the room is also very dark. The colors in the beginning of the commercial overall are very dark and bland. Even things such as the Asian man’s keyboard looks like an old 90’s boring keyboard while he is filled with tears writing I hate you online. All the people seem to be having a bad day from a young student receiving a mean text from a peer to an angry middle aged man having a breakdown at work....   [tags: Coca-Cola, Cola, Caffeine, The Coca-Cola Company]

Better Essays
1110 words (3.2 pages)

Description Of The Company Of Coca Cola Essay

- 1. Description of the firm a. Company history Coca Cola has been started as a great icon in the US by Dr. John S. Pemberton back in the 1880’s. Pemberton created a unique flavored soda that was sold to “old fashioned pharmacies”. The Coca Cola name and trademark was designed by Dr. John Pembertons partner and also book keeper Frank Robinson. From 1886 to 1899 Coca Cola went from a startup to a wide success. Starting with portable beverages led Coca Cola to begin bottling their beverage in many different states....   [tags: Coca-Cola, Cola, The Coca-Cola Company]

Better Essays
2300 words (6.6 pages)

The Production Of The Coca Cola Company Essay

- The Coca-Cola Company is one of the biggest beverage companies in Atlanta, United States and was started in 1886 by John Pemberton. It is primarily involved in the manufacture and distribution of sparkling and still beverages such as packaged water and juice. It was later purchased by Asa Candler who saw the company open its operations in Cuba, Canada and Panama. The first Coca-Cola product was Fanta orange whose encouraging sales encouraged the company to buy the Minute Maid Corporation as the first juice product....   [tags: Coca-Cola, The Coca-Cola Company, PepsiCo]

Better Essays
1715 words (4.9 pages)

Essay on The Ethics Practices Of Coca Cola

- Coca Cola ethics Coca-Cola Company is one of the best selling beverages companies in the world and it has extended the business worldwide. Is an American manufacturing corporation taking care of the marketing manufacture and retailing of non – alcoholic beverage and syrup product throughout the world. Coca-Cola Company serving more than 200 countries with over 500 brands. Also produce more than 3000 beverage product. Was established by a pharmacist named ‘John Stith Pemberton’ in 1886 in Columbus and their main headquarters is in Atlanta, Georgia....   [tags: Coca-Cola, The Coca-Cola Company, Diet Coke]

Better Essays
898 words (2.6 pages)

The Coca-Cola Value Chain Essay

- Introduction Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter's value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO’S as our benchmarks to determine if the market is growing or contracting....   [tags: Value Chain for Coca-Cola]

Better Essays
2732 words (7.8 pages)