Background of the article and its relevance to the course content
Atlanta-based Coca-Cola Co. is the world's largest beverage company. They have almost 500 brands which are sold in more than 200 countries at a rate of nearly 1.6 billion servings a day. Through the world’s largest distribution system, Coca-Cola Enterprises Inc., The Coca-Cola Company allows consumers in more than 200 countries the opportunity to enjoy their sodas, juices, and sparkling beverages every day.
Coca-Cola Enterprises Inc., also based in Atlanta, bottles and distributes the majority of the beverages that the Coca-Cola Company creates as products. Coca-Cola Enterprises Inc. is the largest marketer, distributor, and producer of nonalcoholic can and bottle refreshments in the entire world. As a conglomerate, Coke produces billions of dollars in revenue every year. Some of their beverages include Coca-Cola, Diet Coke, Sprite, Fanta, Coca-Cola Zero, Dasani, PowerAde, Vitamin Water, Coffee, and Minute Maid juices.
According to the February 25th issue of ‘Business Wire”, The Coca-Cola Company (NYSE: KO) and Coca-Cola Enterprises Inc. (NYSE: CCE) announced that they had entered into agreements that would “strategically advance the Coca-Cola Company system in North America and ultimately expand Coca-Cola Enterprises European business.” In the proposed transaction, The Coca-Cola Company would essentially acquire Coca-Cola Enterprises’ entire North American business which is responsible for roughly 90 percent of bottler distribution in the United States and Canada. At the same time, Coca-Cola Enterprises agreed in principle that they would acquire The Coca-Cola Company’s bottling operations in Norway and Sweden and have the right to also acquire The Coca...
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...ze on culture strengths and manage culture tensions proactively. Identify the cultural aspects that could be the source of clash and productivity drain that need paying attention to. Assess the risks of culture differences during mergers and acquisitions and make informed decisions about the degree of integration of groups with different sub-cultures. Additionally, use leader behaviors as levers to shape a culture that supports the future needs of the new entity and keep productivity and morale and retain talent.
Works Cited
Anonymous (2010, February 25,). Coca-cola Company and coca-cola enterprises strategically advance and strengthen their partnership. BusinessWire. doi: 1970344471
McWilliams, J. (2010, March 14). Coke’s integrity shaken for some. The Atlanta Journal-Constitution.
Want, J. (2007). Corporate culture (1st ed.). New York: St. Martin’s Press.
The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical idea has catapulted them into the much sought after position of number one.
Coca Cola has a well-organized leadership that is established around the world. The Coca Cola Company limited is viewed as one of the world’s biggest beverage companies making it the top producer and marketer of quality soft drinks. Coca Cola faces a lot of competition in the market from companies such as Pepsi forcing them to go over budget each year on production and marketing to develop new product design and to stay ahead of the competition.
The bottlers, UN agency hold territorially exclusive contracts with the corporate, manufacture finished product in cans and bottles from the concentrate together with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and merchandising machines. Such bottlers embrace Coca-Cola Enterprises, that is that the largest single Coca-Cola manufacturer in North America and western Europe. The Coca-Cola Company additionally sells concentrate for soda fountains to major restaurants and food service
The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market.
Coca Cola Enterprises owns or licenses and markets over 500 beverage names. The company offers a variety of beverages from low to no calorie sparking drinks; fruit juices and fruit drinks; sports and energy drinks; teas and coffees. It’s ...
The Coca-Cola company is world wide beverage company. It has an annual revenue of over $45 billion dollars. It is one of the world’s most recognizable brands. The company is the number one nonalcoholic beverage company. Coca-Cola owns, operates and markets more than 500 beverage brands, that range from sparkling water to juice, to of course, soda. These products are sold in more than 200 countries.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
Coca-Cola Company has over 500 nonalcoholic brands including juices, energy drinks, and water, among others. It is undisputed the largest beverage firm globally. The firm started operations in the year 1886 in the United States, but currently, the company operates in over 200 countries ("Form 10-K", 2017). The firm prides itself on globally recognized nonalcoholic brands such as Coca-Cola, Fanta, Sprite and Diet Coke. One of the critical successes factors of the company is its efficient distribution system that makes it possible to distribute the products to every part of the world. The company has a network of companies controlled or owned
The selected business organization is Coca Cola Company. This company is well known for production of soft drinks and beverages, which include coke, fanta, sprite, krest, among many other brands. On the other hand, it is best to note that this firm is an American business organization, retailer, manufacturer, and marketer of non-alcoholic drinks. The headquarters of this multinational corporation is in Atlanta. Most importantly, the company is worldly known for its global brand name of Coca Cola. Furthermore, the company makes distributions to more than 200 countries as it offers more than five hundred brands of its beverages to people for consumption. In essence the company serves close to two billion people globally each day. Moreover, the business organization operates a franchise business system of distribution whereby it gains a lot from this particular mechanism (Mike 2001).
These agreements give it the exclusive right to market, distribute and produce beverage products in specified territories. This also provide the Coca-Cola Company with the ability to establish prices, terms of payment and other terms and conditions for the purchase of concentrates and syrups, in addition to other significant transactions and agreements including acquisitions of bottling territories, arrangements for cooperative marketing, advertising expenditures, purchases of sweeteners and strategic marketing initiatives.
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
Precisely, this study assesses the impact of the Coca-Cola system on the soft-drink network, globally. Part of the job of designing a plan is deciding specifically what is intended to accomplish. The most striking trend in business today is the growing globalization of markets worldwide for goods and services. In sharp contrast to such market integration is the uncertainty and turmoil of market fragmentation. These changes pose great threat to the marketing strategist, as years of central control have hampered development of the necessary market mechanisms and infrastructure to support the implementation of marketing strategies. Coca-Cola has emerged as a leading brand in the whole world, when we talk of the beverage industry. In case of a tangible product like Coca-Cola, marketers need to focus on several other important issues like establishing a strong distribution network, ensuring the availability of their product at the right place, at the right time and at the right price. In addition to this, Coca-Cola can forecast the future demands for its products and can preplan its production schedules. It can also keep control over the quality of its products through improvements in production processes and strict controls over the quality of inputs. While considering the case of Coca-Cola it can be said that the company is in a position to charge a premium over its original price because of its strong brand recognition globally. However, practically speaking tough competition from rivals, especially from Pepsi has forced the company to reduce its prices to the minimum possible level. In the late 1980s, competition with Pepsi led to a discount war in which the margins of bottlers were abruptly torn away. As a result, many of the ...
The Coca-Cola Company is the world 's biggest drinks company, controlling more than half the global market in carbonated soft drinks as well as a substantial chunk of the somewhat larger non-carbonated segment. It owns four of the world 's five best-selling soft drinks.
Coca-Cola started out small in Atlanta, once as a Candler started the Coca-Cola company he " begun an active and innovative marketing campaign that spurred the wide distribution of Coke across the United States." Once he had this going he had to strategically plan on how to bottle his soft drink and get it ready for shipping. Once the product was bottled he had to plan on how his product would be distributed. "In 1899 the Coca-Cola company first signed a bottling contract, As a Candler did not believe bottling would be successful and sold the bottling rights to Benjamin Thomas and Joseph Whitehead." They successfully bottled the Coca-Cola product. Now that bottling and shipping the product wasn't the issue, Coca-Cola was shipped throughout the Un...