The Cliptomania Web Store : An Overview Essay example

The Cliptomania Web Store : An Overview Essay example

Length: 1020 words (2.9 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Cliptomania: An Overview
“The Cliptomania Web Store” is a case study which analyses the strategic challenges faced by the founders of The Santos, Jim and Candy, developed the idea of selling clip on earrings when they discovered an underserved niche in the market place and subsequently established Cliptomania, LLC. When the Santo’s family started the company in 1999 they had little competition and managed to create a stable business with increased growth, despite the investment of little start up cost and a somewhat limited knowledge of the industry. Although recent profits have decreased significantly, Cliptomania has remained profitable and competitive in the market place.
Strategic Issues Faced
The Santo’s faced numerous hurdles from the inception of Cliptomania, the first of which was setting up their web store. Early on they realized that the web was the perfect medium to promote their business, but since neither had any web experience they looked to Paymentech via Yahoo to host their store. Yahoo had the best security at the time and also a ‘back store’ to help support accounting. Eventually they realized that Yahoo had become every expensive and they eventfully switched to Nova, which provided better rates and was a local vendor. This is an example of how the Santo’s were able to maximize their profits by continually looking at ways to keep their expenditures down.
Securing inventory also presented its problems. It was a learning experience, but they eventually found wholesalers who would create them their own line of exclusive earrings. In addition, since the fashion market is a static industry they had to be cognizant of the ever changing trends. Candy’s and her daughter, Christy, w...

... middle of paper ...

...ave done this in the past and these solid practices will help them remain afloat in the future. Two of the biggest hurdles a web based company faces is strong competition and similar companies with competitive pricing. It appears that the Santo’s were aware of this potential killer and were looking for ways to minimize their costs or be one step ahead of the competitors. Using such business tools as SWOT analysis will be beneficial in the long run. Since they are a web based company, their main focus will need to remain on the internet and how they can continue to be sure their customers are just a click away. The Santo family has grown with their business and they have developed strategies as their business and the internet world around them changed. These are two very positive signs that if they continue these practices, their company will continue to thrive.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Growth of Cliptomania Essay

- The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable....   [tags: business, earings, sales]

Better Essays
712 words (2 pages)

Web Analysis : Web Analytics Essay

- The recent studies shown that almost 30 million companies have a great investments in “Web Analytics”, but they still struggle to make right or meaningful business decisions. Moreover, there are terabytes of data and gigabytes of reports and megabytes of Excel and PowerPoint files which store in most companies without taking any advantage of all those data and actionable insights. Also, many of those companies lack someone who can analyze the huge amount of data and someone who can make a right decision....   [tags: Web analytics, World Wide Web, Data, Page view]

Better Essays
731 words (2.1 pages)

Essay on The Lake County Library System System Overview

- System Overview The Lake County Library System consists of an administrative office located in Tavares, nine member libraries, and six branch libraries. Member libraries include: Fruitland Park Library; Helen Lehmann Memorial Library in Montverde; Lady Lake Public Library; Leesburg Public Library; Marianne Beck Memorial Library in Howey-in-the-Hills; Minneola Schoolhouse Library; City of Tavares Public Library; Umatilla Public Library; and the W.T. Bland Public Library in Mount Dora. Branch libraries include: Astor County Library; Cagan Crossings Community Library in the Four Corners area; Cooper Memorial Library in Clermont; East Lake County Library in Sorrento; Marion Baysinger Memorial C...   [tags: System Overview]

Better Essays
1892 words (5.4 pages)

Semantic Web: An Enhancement of the Current Web Essay

- The vast content of the World-Wide Web is used by millions. Many users employs a search engine to begin their Web activity. The query is usually a list of keywords, and the result returned is also a list of Web pages that may or may not be relevant, typically pages that contain the keywords [4]. The web of today lacks metadata which can be read by other computers. Metadata is data about data, such that, it would be possible to distinguish between 1984 (a number), 1984 (a date), 1984 (a film starring John Hurt) and Nineteen Eighty-Four (a novel by George Orwell)....   [tags: web of tomorrow, search engine, query]

Better Essays
1040 words (3 pages)

Web Analytics Is The Measurement Of Understanding And Optimizing The Web Usage

- “Web Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing the web usage.” Generally, it studies the impact of a website on its users. For this, web analytics software is often used to measure the details such as how many people visited the website, how many of the visitors were unique visitors, whether they came directly to the website or followed some link, what keywords they searched with on the search engine, how long they stayed on the website or a particular webpage, what links they clicked and when they left....   [tags: Web page, World Wide Web, Cache, Web server]

Better Essays
830 words (2.4 pages)

The Deep Web As A Public Sphere Essay

- shown through the use of technology like search engines as discussed above, functioning to prioritize larger corporations like Buzzfeed or Facebook. This structurally silences the minor opinions of smaller web forums that are compulsory to formulating public opinion. In turn, as previously discussed, the Deep Web does not feature similar search engine prioritization technologies, thus improving its inclusiveness. Anonymity and independence were found to be necessary components to the consideration of the Deep Web as a public sphere....   [tags: World Wide Web, Internet, Deep Web, Surface Web]

Better Essays
1370 words (3.9 pages)

B2C Web Site Security Essay

- Abstract In this report, the author endeavours to present the how the security issues generally presented on the B2C web sites can assured by technical controls and educating customers. The report presents levels of end-to-end security components that include: physical system security, operating system security and network security. With advent of web applications that are now being used extensively for deploying e-commerce applications, author also presented the web security threat profile of web services that is currently an active research topic....   [tags: Web Security]

Better Essays
2555 words (7.3 pages)

Website Analysis : Web Analytics Essay

- Web analytics is the process of analyzing the behavior of visitors to a website. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. By monitoring a Web analytics dashboard, businesses will be able to keep track of the traffic on their websites and tweak them whenever need arises. There are two categories of Web analytics, On-site and Off-site web analytics. Off-site web analytics is used for web measurement and analysis regardless of who owns the website, on the contrary, On-site web analytics is used to for analysis of one’s own website performance....   [tags: Web server, World Wide Web, Cache, Web page]

Better Essays
1293 words (3.7 pages)

Essay on An Overview of Web Development and Design

- An Overview of Web Development and Design According to World Wide Web pioneer Timothy Berners-Lee, the World Wide Web's initial purpose was to provide "an interactive world of shared information through which people could communicate with each other and with machines" (1996: p 1). Originally developed at the European Center of Nuclear Energy (CERN) in Geneva, Switzerland, the Web emerged in 1989 as a way for Dr. Berners-Lee and some of his distant associates to work on particle physics projects....   [tags: Computers Technology Technological Paperes]

Better Essays
1578 words (4.5 pages)

Essay about An Overview of Search Engines

- An Overview of Search Engines Search engines are used all over the world, everyday, by millions of people. These devices are websites that collect and compile data from the internet so that other web pages, links, and different information can be found more easily. There are an unfathomable number of search engines on the internet. Some popular ones include Google, Yahoo, Dogpile, Infoseek, Lycos, Alta Vista, Excite, MSN Search and Hotbot. With so many websites to choose from, it makes it hard to decide which search engine is the best fit for your task at hand....   [tags: Sell Websites Buy Web Sites]

Better Essays
1306 words (3.7 pages)