Multiply criteria— Cirque du Soleil a combination of cultures, an array of artistic talents from around the world; such as, stagecraft (i.e. makeup, costumes, and prop builders), performers both circus and theater, New Age music, and many more people locate behind the scene that also contribute to Cirque success. All these areas tied together created a spectacular show. Partner’s investment paid back and more with the money earned from the shows unique brand. (Kreitner & Cassidy, pp. 234-236)
Risk and uncertainty— asking for $1 million from Quebec's government to put on a show together to celebrate 450th Anniversary of the city’s founding. To a mixture, as Dragone calls it, a “transdisciplinary experience” that has become Cirque du Soleil brand trademark with just the right blend of circus, live music, theater, and stagecrafters. After Quebec, Laliberte, and Gauthier, with risk and uncertainty, took their show and went to an Arts Festival in Los Angeles and with a standing ovation, Cirque du Soleil became a formidable organization of talent. The company’s future depends on its ability to sustain the culture of risk taking. The owners made sure that their brand would not be just another drop of water lost in the waves of the ocean; want they wanted was for their outstanding performers to standout and be the crest of the wave. (Kreitner & Cassidy, pp. 234-236)
Intangibles—Cirque du Soleil reputation and brand name are intangibles resources. Just as the creative people who produce the shows with groundbreaking technology. Specialty equipment used by the trapeze artists when the used the “indoor evaporating lake” i...
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...ate. The creative thinking of Laliberte and Gauthier produced a greater reward than either could have imagined. (Kreitner & Cassidy, pp. 234-236)
6.) What is the secret of Cirque du Soleil’s success?
The most important was the brand name, for it represented excellence and quality. Quality joined with anticipation is a unique marriage of diverse arts, circuses acts, and a local street entertainer, for that makes Cirque du Soleil a success; this unique combination forms a success uniquely their own. In addition, each show never had the same theme. Then part of the success was the pace of the developing production of each show, which took three years or longer. Success, Lamarre is that, “We let the creative people run it.” (Kreitner & Cassidy, p. 236)
Kreitner, R., & Cassidy, C. M. (2011). Management (12 ed.). Mason, OH: South-Weston.
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