Target Market
Green & Kriegar (1991) states that target market are that segment of the market to which a particular product of the firm is aimed at. It is often categorised by age, gender, and geography and socio economic analysis.
Hertfordshire Computing targets the local consumers specially the students and office going people. Since the company specialises in providing sales service to customers who do not have computing skills and knowledge, an ideal customer would from the local school or office looking for the optimal machine in accordance to his needs. But the firm also employees trained IT technicians who would be ready to answer queries and help those tech savvy customers looking for upgrades. Services would also be provided to local offices and shops that are looking to purchase either one off or network of computers to help them in running their businesses.
Positioning and Branding
Position
Hertfordshire Computing aims to position itself in the local market along with other specialists and big players to serve the needs of the consumers. But since it is aiming specially at local students and offices, it is slightly differentiating itself from its consumers. Since there is a need to develop a website due to the competitive rules of the industry, the business would encourage consumers to purchase products in their shop as specialised service can be provided to customers. Hence the main agenda of the business is to position itself along the lines of superb sales and after sales support services firm which is able to understand customer needs to the minutest detail.
Branding
According to the Business dictionary (2010) “Entire process involved in creating a unique name and image for a product (go...
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• Reach out to all the universities and local businesses
• Carry out a marketing research programme after 6 months with existing and prospective customers.
Marketing communication objectives
• Expand 10% awareness of the Business a week before launch amongst population in the local area. This will be measured through the use of survey.
• Gain 70% awareness of the business and the services it provides in first 3 months
• Get 25% of the local computing market share in 1st year.
Integrated Marketing Communication
This part highlights the integrated marketing communications plan for the start of the new business in the local area. The plan would assist the management in the techniques that must be employed in order to communicate with their prospective customers and would inform the stakeholders on the direction that the business aims to follow.
Targeted entails communication, which knows the correct language that is spoken by the intended clients that the business is trying to win. If the proposed clients are from an engineering background or financial department then use the appropriate jargon.
Target customer is pertaining to whom the product or service is marketed to and sold. (Wharton, 2006) Much of a company’s demand research goes into studying who is interested in and purchasing their product or service. Consumer groups are constantly being identified so that new markets can be breached that haven’t yet been accessed. Age, gender, and ethnicity are all major identifiers for subsets of consumers to be studied and marketed to. (Rigby, Christenson, & Johnson, 2002) Finding a target consumer group can result in a new product line, sales ads and audience which in turn can drastically change a company’s profit as well as reputation.
The backbone of marketing is the target market (Vest, 2007). Target marketing is the specific group of people that a company is trying to reach with its marketing effort. The target
To get to the number one position hard work and dedication is needed. The success this company has achieved is outstanding and to keep up with the market more effort is now needed. Due to the tough economic situation, Tech Garden is facing competition from infrequent competitors such as Staples, Walmart and the Brick. Customers are more likely to be less brand loyal during these economic crises therefore its time to pursue new customers and existing ones with the new Tech points’ card. This is an additional asset to the new advertising campaign “Taking technology to market” that will allow our customers to show loyalty to us. Furthermore, with this new asset more clients will be drawn towards us and as a result allowing them to become our customers as well. This will not only be beneficial to them but also to our company. Overall, the Tech Points’ card will permit the customers to obtain points for every purchase they make at Tech Garden and then at the end will be allowed to redeem an award. Hence, allowing them to become loyal customers to Tech Garden and together, allowing the company to
The author of the textbook affirms, “In the marketplace, customers seek solutions, not technologies or products.” (Vitale 174). So how do we determine what the customers consider valuable or in this case, a solution? This is where the strategic market segmentation and targeting come into place. Since not every customer has the same perception of value, business marketers must determine, first, who are those potential customers and break them
By following the strategy that I have given, we can monitor the sale of our product. Once we see an increase in revenue, we can increase our advertising campaign to directly penetrate household markets through TV and/or radio. All of these numbers and strategies seem to line up for a successful product.
Marketing involves activities to find right people for the business and then gaining their attention and retaining them for life. There are many theories marketers employed to stand their business out of crowd or at least make it visible. To make any business efficiency and effective, it is important to seek the target customer market. There are primarily three main areas to consider while identifying the target market. Those are as follows;
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Market segmentation means dividing the market into distinct groups that have common needs and will respond similarly to marketing action. Each segment must be unique, have common needs, and respond in a similar manner to marketing efforts. Target market is the group of potential customer that has been selected by business to focus its marketing efforts towards. This is the group the business wants to sell its products/services to. Positioning refers to the image created in the minds of customer of its product or brand. It is a perception created in the minds of the consumer relative to that of its competitors.
1. Defining the Target Population: The target population is the population that the reasearcher thinks has the information he or she needs to carry out the research project.
"Marketing is everything and everything is marketing,"(MC kenna R 65-79) marketing our product to customers today became very difficult due heavy completion in the world market. The technology is running with new innovations bringing daily a new product in to the market. Company main aim is to sell the product to the customers and raise the value of the brand value. Now a days marketing is became very difficult to market your product in the market, marketing your product in this present sector it should be new and different and customers should think it is different from other products. Your product should create own market and every one should remember it. Marketing is done in different ways to sell the product to the customers and it is should be different from others. Marketing your product is depends up on the product which you’re going launch and mainly to which sector people your targeting. Frist we should know about our customers and their needs and how our product is going to help them. Marketing can be done by different ways to sell your product.
Nathan A. IT ALL ADDED UP TO MORE THAN COMPUTING. Business Builders In Computers [serial online]. January 2000:6-15. Available from: Book Collection: Nonfiction, Ipswich, MA. Accessed January 30, 2014.
... right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business.
Advances in technology have changed businesses dramatically, in particular the communication and information technology that are conducted in firms, which changed the appearance and pace of businesses over the past few decades. ICT in particular, has evolved a lot over the past 30 years; important information can be stored in computers rather than being in drawers enabling information to be transferred at a greater volume and speed (Guy, 2009). ICT has also expanded various forms of telecommunications and workload conducted in businesses, internet examples of this include: e-mails can be used to communicate with others...