Choosing A Website Color Scheme Without Hurting Your Brand Essay

Choosing A Website Color Scheme Without Hurting Your Brand Essay

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Choosing A Website Color Scheme Without Hurting Your Brand


A suitable color scheme for your business website is important to create branding coherent to all marketing avenues. Choosing colors without careful planning, can hurt your business. It can affect brand recognition and credibility, making the business less competitive in the market. This is why you should be careful in picking the colors that would represent your website.

A wise businessman would choose a color scheme carefully so as to not damage his brand. If you are confused on what you should do, here are some tips to follow:

Understand Branding

Branding gives a business a competitive edge against the increasing number of competitors. It suggests what you are as a company, and how you want customers to perceive your business. Every element of a company, including a website, are factors in building a great brand. Knowing how to use them to your advantage can help you business succeed no matter which sales platform you choose.

Know Your Website 's Purpose

Write down the purpose of your website to help you decide what color scheme to pick. It doesn 't have to exactly be the same with your business goals, but it has to coincide for coherent branding. Anchored to your goals, pick the colors that suits your objective. For example, you website 's goals is to attract business investors so, color black, gray, and other subdued hues can be used for a business, pr formal look. On the other hand, if your goal is to be depicted as happy and people-focused business, colors yellow and orange by be used.

Use Color Psychology

Colors are easily attributed to people 's emotions. However, there are only few studies that proves that colors can affect people 's emotions. Actually, ...


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...ur site can cater to people with color blindness, reduced vision or clinical blindness.

Paletton

Control the color mixes using a color wheel and the tool will give you sample websites that use the same palettes. This tool is perfect for monitoring competitors to stand out and improve brand recognition

Pictaculous

If you decided to use the colors of your company logo, but can 't remember its exact color codes, Pictaculous can help you. Just upload the photo and it will pull out the colors you need for you website.

Picking a color scheme is difficult because it can make or break your brand 's step towards online marketing and sales. Remember, a color holds strong power on consumer 's decision making, so you have to be careful in choosing which color scheme to use for your website.

The tips above can help you snap out of confusion and push your business to success.

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