The Choice, By Barack Obama Essay

The Choice, By Barack Obama Essay

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In “The Choice” by Barack Obama in 2012, the scenes are mostly shot in the living room. There are couches, flowers, and shelves which are full of books and framed pictures. Obama is sitting on a chair and talking to the camera about the choice that the voters have and need to make. He probably chooses this setting with a homey feeling because he wants middle-class viewers to feel like he is one of them, explaining to them as if he is going to each house and talking one-on-one. While he is talking, the camera is clearly focused on his face. The lens takes the close-up on Obama 's face while all the images and background behind are blurred. This technique is called “shallow focus.” It is intended to direct the viewer’s focus to one element of a scene. Obama is intentionally using this technique so that the viewers can direct their attention to what he is going to say.
In this ad Obama is wearing a full suit with a blue tie and pin at the collar of his suit. Obama is trying to appeal to viewers with a professional look, so that he can gain viewers’ trust in his professionalism, and at the same time trying to gain votes from Democratic supporters by wearing the blue tie. The way he is dressed in this video can be looked on as someone who is always ready to represent the United States in under any circumstance in accordance with his position as President. He is also wearing an American flag pin to show to the viewer wherever he is, he will not forget his country. He wants to show to the viewers that he is a true American. Obama now is using this ad to counteract the Republicans’ claims that he is not an American. Obama is trying to appear as a true patriot who will serve the country respectfully and loyally. He wants to show the viewer...


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... seems that the sun is there to brighten America. He is trying to convince the viewers that America needs to use solar energy instead of oil because the weather is very suitable for it. The two workers in this site are wearing professional attire because Obama wants the viewers to know that he will make sure this investment will be handled professionally.
Last but not least, when the ad is about to end, Obama uses the antithesis technique when saying “sometimes politics can seem very small, but the choice you face couldn 't be bigger.” When Obama is giving the message, the camera seems to zoom-in on Obama to add the effects of noteworthiness in this message. He is trying to emphasize the importance of the choice that the viewers will make. Lastly, Obama ends this ad with his campaign slogan “Forward” to show his vision and goal for America to become a better nation.

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