23% 77%
3.If national which one of below?
(A)Amul……….....,(B)Cadbury………….,(C) Nestle…………
Amul Cadbury Nestle 32% 48% 30%
4.How frequently you consume chocolate?
(A)Daily……….,(B)Weekly…………,
(C)Monthly…………..,(D)Occasionally………….. Daily Weekly Monthly Occasionally 22% 20% 18% 40%
5.On what basis you select the chocolate brand?
(A)Brand…………,(B)Taste…………,
(C)Price…………..,(D)Quality……………
Brand Taste Price Quality 22% 27% 18% 33%
6.Which type of chocolate you prefer?
(A)Wafers………….,(B)Milky…………..
Wafers Milky 33% 67%
7.How do you come to know about particular brand?
(A)TV Advertisement…….,(B)Newspaper……..,
…show more content…
Indian players like Amul are not able to launch chocolates in fast growing count line wafers segment of the market, as they don’t have appropriate technology. But still moulded chocolates which constitute 62 % of the market do not require any special R&D.
• Price Price can be used as a basis for competition in the industry. In 1995 perk was launched at a price Rs 4 less than Kitkat was. This brand was specially produced for Indian markets and successfully competed with internationally famous Kitkat. But low on price without brand equity may not really help as Amul and various regional brands are priced lower then category leaders without having much success.
• International Lineage The international image associated with chocolates acts as a propeller for the sales considering the significance of user imagery and aspirational aspect of this product category. The lead can be attributed to the international lineage despite the higher price compared to the price of perk However this has to be taken into consonance with the price factor considering that the Indian consumer is price
…show more content…
The wafer wars between Perk and Kit Kat is an interesting indication of the times to come and it has reached almost the same intensity as the cola wars!! As these new players and existing companies introduce new type of chocolates, distinction between chocolates, biscuits, ice-cream will become less and many hybrids product will grow. Along with this the potential to expand the consumer base by incorporating a wider array of taste and needs of the consumers. Segmentation of market based on consumer age is increasingly becoming irrelevant. There are expected to be many products target at specific new segments. This is very obvious with the emerging segmentation policy of using the ego states. A shift in media strategy of various companies can also be estimated. Instead of present use of mass media, specialized media targeted at different segment will catch the fancy of media planners. At the same time one can see an increasing association between the brands and various highly published events in order to increase the brand equity in the minds of all the stake holders .Further there will be lot of improvement in packaging and modification of products as per Indian
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative.
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
Hershey’s takes advantage of many different types of advertising. Television commercials and ads are very common. Sponsorships is also another very common way Hershey advertises. Hershey sponsors everything from ice skating shows, to racecars. The Hershey Food Corporation is very competitive so they need this type of advertising. However, the only other major corporation to compete with is Mars. The chocolate industry is diffidently not pure competition. Mars and Hershey’s form an oligopoly. Hershey’s has so many different kind of products that they have a lot of competition. The company has branched out to where they’re not only competing against other chocolates but also for fruit candies, and baking chocolate and chocolate drinks as well. The fact that so many products are offered, extends the corporation to different divisions. Mexico and Canada have manufacturing plants. Seventeen manufacturing plants include Hershey, Pa (Hershey plant, Reese plant, West Hershey plant0, Hazleton, PA, Lancaster, PA, Memphis, Tenn., Naugatuck, Conn., New Brunswick, NJ, Oakedale, CA, Palmyra, PA, Reading, PA, Robinson, Ill., Stuarts Draft, VA, Wheatridge, CO, Dartmouth, Nova Scotia, Montreal, Quebec, Smiths Falls, Ontario, and Guadalajara, Mexico.
There were fierce competitions among the producers that have scale and scope of operations which were similar to each other. For instance, the Pepsi Co. and Coca Cola companies have developed the strategy and infrastructure, which are hard for the local sellers to complete with them. However, there were still many producers including new entrants that try to access the market and compete seriously with low price and differentiation- strategies among rival...
From 2008 to 2012, the exports value (in current prices) of chocolate and other food preparations containing cocoa increased on average by 5.6% to reach its peak of 24.1 bln US$. During the same period, imports showed a similar development with an average increase of 5.5% to amount t...
This report outlines and analyses the consumer decision process encountered when purchasing biscuits in relation to primary market research completed targeting one particular demographic of the possible market. The purpose of market research is to ensure that a businesses focus is on producing a product that meets the needs and wants of consumers, therefore it is essential to identify a potential target market and create a product that is able to be successful at all stages of the consumer decision cycle (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146). The report will explore the effects within the biscuit industry of various external factors influencing their products. Political and legal regulations, socio-cultural trends, economic shifts and the natural environment all impact a consumer’s decision making process and in turn the necessary actions of the businesses. Additionally, there are various demographic, geographic, behavioural and psychographic traits and trends of the target market that are inextricably linked to the circumstances within a marketplace and are analysed (Armstrong, Adam, Denize, Kotler, 2010, pp. 74-146).
Cadbury must be able to create or revise a marketing mix that would keep a strong stand in the market against the big competition from Nestle and Hershey who both have very successful campaigns for their chocolate products.
The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develops strategic intent for their business organizations following the strategic factors and approaches. I will analyze the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will critically examine the strategy formulation that includes business-level strategy and corporate-level strategy. It also aims to identify market place opportunities and threats in the external environment and to decide how to use their resources, capabilities and core competencies in the firm’s internal environment to pursue opportunities and overcome threats.
Sustainability of the supply chain has increasingly become a crucial aspect of corporate responsibility. Apart from being good for business, management of social, economic, and environmental effects of supply chain remains the right thing to do. Constantly changing markets have created complex landscapes that businesses must navigate to build sustainable supply chains. Sustainable supply chains aim at creating social, economic, and environmental value for all stakeholders throughout the supply chain. Building sustainable supply chains not only benefits the stakeholders but also aims at safeguarding business interests. Businesses can easily become sustainable by understanding who they are and working closely with people. Nestle is company that has been at the forefront in advocating for sustainable supply through the ‘creating shared value’ platform. The report makes recommendation on the role of supply chain management in attaining sustainability.
Chocolate has been a staple for societies in dozens of countries for centuries. The existence of chocolate can be traced back to the cacao bean utilized by the Olmec Indians. Chocolate went on a journey from pre-Columbian Mesoamerica, to Spain and the rest of Europe and eventually New World America. Although there is a countless amount of scholarship regarding chocolate, the research of Wilson, Dillinger (along with her associates), Lippi, Terrio and Norton have critical information pertaining to the topic of chocolate in Western Europe during the sixteenth to eighteenth centuries. All sources, with the exception of one of Norton’s sources, formulate a consensus from their research, that chocolate in Western Europe served multiple purposes
Case Study:Hindustan Unilever Limited. Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endowed the company with a combined volume of about 4 million tonnes and sales of Rs.10,000 crores.
What do the statistics reveal about the product? This reveals that the market for the two products is present, and combining them will result in a profitable business. This paper is a report on targeting and segmenting the new liquor-filled chocolates as a potential business. To begin with, it is crucial to appreciate the meaning of segmentation and targeting, because these two terms lay the foundation for this report. Consequently, segmentation is dividing a market, into groups of consumers with homogenous traits in order to provide each group with the desired product.
Cocoa production is predicted of getting shortage of supply in 2020 (Nelson, 2017). The famous chocolate drink that Malaysian drink daily, Milo contains cocoa. Other than Milo, Koko Krunch, Nestle Crunch Wafer, KitKat are also mainly made from cocoa. Nestle as a company which largely depends on cocoa bean for its products, will become one of the victim of this cocoa supply risk. The biggest cocoa producer in the world, Ivory Coast, is facing the problem of diseases infected in cocoa plant, frequent rain, and buyers forcing producers to sell cocoa at very low price (The Guardian, 2014). In Malaysia and Indonesia, cocoa plantations are threatened by a tiny moth named as cocoa pod borer which eat the seed (Nelson, 2017).. These pests has cost cocoa
In 2011 PepsiCo announced the launch of their Social Vending System. This system featured a full touch interactive screen. A consumer can select a beverage and enter the reciepent's name, mobile number, and personalized message and gift it with a video. PepsiCo uses technology to their advantage for global implementation.The company uses media sites in multiple was as advertisement and marketing tools.
There are many elements affecting to the success of a launching. The basic factor is to develop product that satisfies consumers’ demands and maintain the brand promise. However, consumers are not only looking for the quality of product but also concerning about the price, the promotion and so on.