Essay on Chipotle Inc: Rivalry among Existing Competitors

Essay on Chipotle Inc: Rivalry among Existing Competitors

Length: 1339 words (3.8 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Rivalry among Existing Competitors
Understanding the number of competitors and their capabilities in a particular market is a key function of building strategy. If a company is competing against another company offering the same product or service, it faces limitation in regards to both supplier and buyer power. Customers will always tend to go to the place where they get the same product for a cheaper price, while supplier will tend to flock to places where the deal is considerably high. For CMG, a key differentiation in its competition within the fast food industry is designated I its ability to meet a one of a kind fast food experience where customers experience fine-dining similar to high0end hotels, but a low prices. CMG additionally differentiates totally with its rivals in the sense that they struggle to offer healthy and high-quality food that positively impacts the society.
Threat of Substitute Products or Services
The ability of customers finding a proxy to a particular service or product is always a threat in business. The result is often a weakened business position for a particular company. For CMG, it is no different. However, the brand that the company has built over the years offers protection to the company because of loyalty. The fact that CMG offers a healthy menu for its foods also offers little option in reason for the customer to substitute its products.
Threat of New Entrants
It is not easy for competitors to enter the market operated by CMG. Apart from traditional competitors, few new entrants have delved into this industry due to the following reasons; economies of scale, high entry barriers, specialist knowledge, and time/money costs. This allows CMG to focus only on traditional competitors such as McD...

... middle of paper ...

...stomers not to bring guns into restaurants. BBC. Accessed on 27th May, 2014 from
Chipotle Mexican Grill, Inc. (2014). Chipotle Company About Us. In Accessed on 27th May, 2014 from
Harvard Business Review. (2008). The Five Competitive Forces That Shape Strategy. HBR. Accessed on 27th May, 2014 from
University of Oregon Investment Group. (2012). Chipotle Mexican Grill, Inc. UOIG. Retrieved on 27th May, 2014 from
Wee, H. (2014). How Feel Good Companies are Navigating the Minimum-Wage Fray. NBR. Accessed on 27th May, 2014 from

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay On Chipotle

- General Environment Analysis Demographically Chipotle focuses the majority of its sales on individuals between 18 and 24 years old which is the same as Taco Bell (Hitt, Ireland, & Hoskisson, 2013). This could potentially be correlated to the on the go, fast paced life styles that is typical for this age demographic. Chipotle offers a customizable menu that that appeals to the young adult that is constantly on the move and have a tighter budget. Chipotle’s marketing strategies appeal to the young adult through their social media platform campaigns that gain the attention of the young adult....   [tags: Restaurant, Chipotle Mexican Grill, Food]

Strong Essays
1312 words (3.7 pages)

The Local Competitors With Existing Quarries Essays

- The local competitors with existing quarries appear to be inefficiently managed with many offering land for operation of a quarry. With the market trend leaning towards solid mineral, this appears to be a good time to enter the market and Nsan Village may have an advantage with the site location, equipment purchase in process and experienced management staff to engage operations and ramp production. Major Local Competitors Major competition is small scale mining, government and investors purchasing exclusive rights to carry out mining operation in the title area....   [tags: Mining, Mineral, Foreign exchange market]

Strong Essays
1463 words (4.2 pages)

Swot Analysis Of Chipotle Essay

- Chipotle has chosen to focus on the millennials or also known as Generation Y, for its target market. Millennials can be summarized as people who were born between 1980s and early 2000s. Millennials grew up in a world where electronics, social media, and internet became ubiquitous. However, Chipotle has clarified their target market and segmented their target customer. Two of Chipotle's most well-known products are fresh ingredient and 65,000 ways of different combination of food. Chipotle Mexican Grill targeted Millennials (Age between 18 to 34) with at least a Bachelor's degree to purchase this food....   [tags: Chipotle Mexican Grill, Fast food restaurant]

Strong Essays
1205 words (3.4 pages)

The Rising of Chipotle in the Industry Essays

- Over the past few years, Chipotle has managed to become a worthy contender in the fast-food industry by becoming one of the most recognizable brands while also boasting one of the highest customer satisfaction indexes in the industry1. Chipotle is widely recognized for its high quality food, fast preparation, and low prices. This reputation has helped Chipotle to grow, capture huge amounts of market share in the fast-food industry, and reform industry perceptions by offering a fast-casual eating environment....   [tags: chipotle, fast food, mexican food]

Strong Essays
1924 words (5.5 pages)

Chipotle : Strategies And Tactics Essay

- Strategies and Tactics In determining strategy and tactics, it is good to look at the overarching strategy of the marketing objectives for Chipotle before delving into the tactics involved. Looking at increasing net margin by 3% in 2018 for Chipotle, Chipotle will need to push through the negative media attention they have received and once again become a much more competitively advantageous company. Chipotle should take a look into their day-to-day businesses and costs associated with that business....   [tags: Chipotle Mexican Grill, Marketing, Twitter]

Strong Essays
934 words (2.7 pages)

Essay On Chipotle

- Abstract This paper explores the business strategies Chipotle is using for operations. Analyzing financial and operations data to discuss areas of concern as well as areas where Chipotle Mexican Grill is doing well. Discussions will include the importance of Chipotle’s menu preparation strategy and menu integrity. The marketing strategies Chipotle is using to increase operations and strategies used to compete against rivals in the competitive environment. Concluding with an overall evaluation of Chipotle’s business portfolio....   [tags: Chipotle Mexican Grill, Fast food restaurant]

Strong Essays
1106 words (3.2 pages)

Swot Analysis Of Chipotle Essay

- Company Description Chipotle first opened its doors in Denver, Colorado in 1993, setting out to create a new experience for the fast food diner. They put together a simple equation of fast, fresh and high-quality ingredients and looked to change how people viewed fast food forever. Their simplistic approach has expanded across the years and although they still strive for the same fast, fresh and high- quality concept their views have expanded to include sustainability as one of their main pillars....   [tags: Chipotle Mexican Grill, Franchising, Franchise]

Strong Essays
1172 words (3.3 pages)

Chipotle Mexican Grill, Inc. Essay

- I. Introduction A. Attention getter- Do you Know that Chipotle uses organic ingredients and naturally raised chicken, pork and beef. B. Credibility statement-"Chipotle Mexican Grill, Inc., is one of the leading fast-casual Mexican restaurants in the United States, with more than 1,200 company-owned outlets in 38 states ( International Directory of Company Histories)." C. Thesis Statement- The purpose of this presentation is to demonstrate why Chipotle is an undisputed leader in the growing fast food casual....   [tags: Chipotle Mexican Grill, Mexican cuisine, Fast food]

Strong Essays
808 words (2.3 pages)

Chipotle Mexican Grill Analysis Essays

- Chipotle Mexican Grill idea of providing quality in a simple menu with high-quality ingredients, classic cooking techniques and a distinctive interior design has remained at the core of the commitment. Chipotle ability to serve a menu that focuses only on servicing burritos, burrito bowls, tacos and salads is a success. Customers can mix and match their options even though they are only limited to meats, beans, rice, salsa and topping. These ingredients are mostly organically grown from local farmers to provide top-quality nutrition and value....   [tags: Chipotle Mexican Grill, Fast food, Cooking]

Strong Essays
862 words (2.5 pages)

Essay about Competition Between Companies And Competitors

- 1. Competition Between companies Similar Competition among peers is usually the greatest force in five competitive forces. Strategies run by a company can be successful only if they provide a competitive advantage over rival companies run strategy. In the face of the threat of competitors, the company is always looking for opportunities ongoing fashion trends and product segments in the designation on the how. If according to the company that the product fits the criteria - the criteria mentioned above, the company will produce en masse....   [tags: Competitor analysis, Marketing, Indonesia]

Strong Essays
764 words (2.2 pages)