Chinese Car Companies Soon To Make Waves In United States

Chinese Car Companies Soon to Make Waves in United States

Audience: class and instructor

Topic: Chinese car companies coming to United States

Specific Purpose: To inform audience about the benefits and disadvantages that Chinese car companies have in coming to United States

Thesis: Even though there is a lot of skepticism towards Chinese car companies making a foothold in the American car market, with the right marketing and not rushing into the market, there is a good chance that the Chinese car companies will follow the Japanese car companies and carve a spot in the American market.

Introduction: Who here has a license? Who else is tired of overpaying for a car when you will likely want another in a couple years? Well, two Chinese car companies (Geely and Chery) are going to try to help out and offer cars that are much cheaper then any car on the market. The problem is finding a spot in the American car market because of prejudice in American and trouble finding backing. Even though there is a lot of skepticism towards Chinese car companies securing a foothold in the American car market, with the right marketing and not rushing into the market, there is a good chance that the Chinese car companies will follow the Japanese car companies and carve a spot in the American market.

Transition: The perception of Chinese car companies is changing since Geely was the first Chinese car company to display a car at the North American International Auto Show.

I. Geely has shown promise and determination since they have decided to try to become players in the American auto market.

A. Mr. Shufu Li, Chairman of the Geely Automobile Company, of Hangzhou, China, announced in Detroit that Geely is ''... on track to enter the United States automobile market in the year 2008. Our goal is to present to the American people another choice for the family sedan, a vehicle that possesses the highest quality but is available at the lowest price,'' said Mr. Li.

B. "This is the first Chinese automobile to participate in the Detroit Auto Show, so we're unique," said John Harmer, vice president and COO of Geely-USA. "As auto shows go, this year isn't dramatically different from last year — the most significant change is that Geely is here."

C. More distributors are interested in the Chinese cars than ever.

D. Malcolm Bricklin's Visionary Vehicles has already backed Chery Automobiles and plans to sell 250,000 Chery cars in the United States in the first year through 250 dealerships nationwide, raising sales to 1 million vehicles annually by around 2010.