Knowing your Audience and Communication Release
On August 5, 2010, a gold and copper mine caved in trapping more then 30 miners. The collapse happened about 2,300 feet below the surface. They were trapped down there for 17 days before anyone was able to find out if they were still alive. They drilled a hole down into the cave that the miners had been trapped in to see if in fact anyone had survived the collapse.
The first communication for the miner’s families is done, most generally on a face to face communication before any names are released to the media. The police are usually the people that will deliver the message to the families. While the police are delivering the message they need to be sympathetic in nature. They need to understand that the families of the miners are going to be frantic and grief stricken.
The next form of communication would go out to the employees of the company. The owners of the company or relations are usually the ones who deliver this kind of message to fellow employees of the miners. The employees are also going to be saddened by the turn of events that has taken place. This form of communication would not be as sympathetic as it would to the family but empathic in nature. They would be encouraging that the miners in the collapse did happen to survive.
After the family and employees have been notified of the tragedy that has happen the names of the miner could then be released to the media.
Before any of the information goes out to the families or the employees first the company must dete...
... middle of paper ...
... more information as we do some further investigating. We would like to take this time for anyone to ask any questions they may have regarding the collapse. The information that we have provided you is unfortunately all that we have at this moment though.
The written communication would then go out seeking anyone that may have any questions, concerns or any ideas to help out the investigation. The company would then express their sincere concerns for the trapped miners.
1. Weik, J. (2010). Over 30 workers trapped after Chilean copper mine collapse. Metal Bulletin Daily, (224), 65.
2. CNN. (2010). Retrieved from http://www.cnn.com/2010/WORLD/americas/09/04/chile.miners.relatives/index.html?iref=allsearch
3. New York Times, (2010) Retrieved from http://topics.nytimes.com/top/reference/timestopics/subjects/c/chile_mining_accident_2010/index.html
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