Chicago Style Pizza In The Chzech Republic

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Introduction

Steve Kafka is an American born citizen of Czech origin and a franchisor for Chicago Style Pizza. Steve has decided to open a franchise in the Czech Republic, a place where he has family and friends. Steve has visited the Czech Republic several times and speaks the language very fluently. Even though he has some basic knowledge about the Czech Republic, he still anticipates some difficulties at the new location in Prague. He knows his decision is not without risk but is ready to meet the challenge. Steve will have to conduct a great deal of research in order to succeed. This paper will cover some of the major cultural differences between the United States and Czech Republic and the risks associated with these differences. This paper will also analyze the comparative advantages in the Czech Republic and what if any, Steve can take advantage of. The use of Greet Hofstede’s five dimensional model of cultural dimensions and how they can be used to help Steve to evaluate the environment in the Czech Republic. This paper will conclude with an analysis of the cost structure and demand for Pizza in Prague.

Understanding The Cultural of the Czech Republic

Several differences exist in the cultures of the United States and Czech Republic. Religion in the Czech Republic was influenced by 4 decades of communist atheism and therefore, adherence is sometimes the result of heritage rather than actual belief. (CultureGrams, 2008) In fact, the Czech Republic is the least religious country in Europe. Spending time with the family is one of the highest priorities for the Czechs therefore, Czechs are less likely to be willing to spend time away from their family for increased recognition at work. (The Prague Post...

... middle of paper ...

...ok.net/countryreports/cz/Cz_Franchising_mkt.htm

Geert Hofstede™ Cultural Dimensions (2008), ITIM International, retrieved January 25, 2008 from http://www.geert-hofstede.com/hofstede_dimensions.php?culture1=95&culture2=22

CultureGrams World Edition (2008) Czech Republic , Retrieved January 25, 2008 from: http://online.culturegrams.com.ezproxy.apollolibrary.com/secure/world/world country_sections.php?contid=5&wmn=Europe&cid=41&cn=Czech_Republic

The official Web Site of the Czech Republic, (2008), retrieved January 25, 2008 from: http://www.czech.cz/en/economy-business-science/investment-counsel/investing-in-the-czech-republic/opportunities-according-to-sectors

Andrea Fennesz-Berka, (2006) Czech Republic and Slovenia offer opportunities for U.S. consumer foods, retrieved January 25, 2008 from: http://findarticles.com/p/articles/mi_m3723/is_n8_v8/ai_19209849

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