Charter Community Hospital (CHC) is one of two community hospitals in Riverside County providing care to the fifth largest urban area within California. CHC is a 373 licensed bed facility with a level II trauma designation center. Other key services provided are accredited cancer, heart, and transplant care centers. This hospital has served the community for over 100 years, employs more than 2,500 individuals with 500 healthcare providers on staff. CHC’s mission and value statements are closely intertwined; they are a hospital determined to provide a commitment to care, comfort of patients and improving the overall health of the community. These values are demonstrated by providing health services with integrity, compassion, quality, safety and service excellence. Demographics have changed considerably and the focus has been promoting health care specialties services for young and older baby boomers. The hospital has established becoming the first accredited Chest Pain Center within the Inland Empire. (McCosh, 2003). CHC continues to provide biannual health fairs involving local restaurants to show off their culinary skills that encourages greater community participation. CHC has focused on marketing strategies within the past year that are contemporary and unusual in comparison with other local hospitals. This type of advertising continues to make them a household name or well- known in the community (x: boutique nursing and concierge services for staff and patients). These marketing strategies are effective because CHC has learned their employees are key in delivering services to the public. Establishing a customer-focused vision ideal for identifying and targeting customers, dealing with their desires establishes a strong ... ... middle of paper ... ...Hazard+Surveillance+Rounds Lindemann, B. (2011 February). 4 Ways to detect if your Performance-Based Culture is more Than Lip Service. Human Resources IQ. Retrieved from http://www.humanresourcesiq.com/business-strategies/article Porter, M & Teisberg, E. (2006). Redefining Health Care. Boston, MA: Harvard Business School Press Premier Inc., (2011). Back Injury Prevention. Retrieved from http://www.premierinc.com/safety/topics/back_injury Robison, J. (2006). An HCA Hospital's Miracle Worker. Gallup Management Journal. Retrieved from http://gmj.gallup.com/content/20707/hca-hospitals-miracle-workers.aspx Studer, Q. (2003). Hardwiring Excellence: Purpose, Worthwhile Work and Making a Difference. Gulf Breeze, FL: Five Star Publishing. Value Line Publishing (2001). The Value Line Investment Survey, HCA. HCA Corporate Profile
is a teaching hospital and a Federally Qualified Health Center. There is evidence of C.C.H. being a teaching hospital right from the beginning of the book. The book starts with Dr. Ansell just finishing his time in medical school at Syracuse and him and his friends look to get placed in a hospital for residency. They decided to choose C.C.H. from the beginning for they felt it was the right choice and that this hospital needed change. Throughout Dr. Ansell’s residency many tough challenges faced him for he realized that he had to learn many things by himself. When facing all the hard challenges none was as inspiring to Dr. Ansell as the one he faced when he was seeing one of his first ever patients who refused care from him because he was a “little white boy” who didn’t look the part of the doctor. Dr. Ansell stated that “If I did one thing during my time here, it would be to learn to be the best possible doctor for my patients”. The teaching hospital that C.C.H. was is something that inspired many doctors and it really opened eyes for many doctors to really love their profession and teach them to become the best possible doctor, for it was not an easy hospital to learn
LifePoint Hospitals, Inc., through its subsidiaries, operates general acute care hospitals in non-urban communities in the United States. The company’s hospitals provide a range of medical and surgical services comprising general surgery, internal medicine, obstetrics, emergency room care, radiology, oncology, diagnostic care, coronary care, rehabilitation services, and pediatric services, as well as specialized services, such as open-heart surgery, skilled nursing, psychiatric care, and neurosurgery. Its hospitals also offer outpatient services, including same-day surgery, laboratory, x-ray, respiratory therapy, imaging, sports medicine, and lithotripsy. The company also owns and operates a school of health professions with a nursing program and a radiologic technology program. As of December 31, 2010, it operated 52 hospital campuses with a total of approximately 5,915 licensed beds in 17 states. The company was founded in 1997 and is headquartered in Brentwood, Tennessee. Lifepoint Hospitals Inc. (NasdaqNM:LPNT) operates independently of HCA Inc. as of May 11, 1999.
Centura Health is a hospital system located in Colorado and Kansas. They have created a mission and vision statement that focuses on the communities that they serve. Their current mission Statement is “We extend the healing ministry of Christ by caring for those who are ill and by nurturing the health of the people in our communities.” (Centura, 2014). Their current vision statement is “Centura Health will fulfill a covenant of caring for our communities with excellence and integrity to become their partner for life.” (Centura, 2014). These statements are short and meet most of Aguinis’ eight components for the mission and vision statements.
Today, the SHC has facilities located all over North America. Across the continent, there are twenty-two SHC located in three different countries. Twenty of the hospitals are located in the United States. One hospital is located in Mexico, as well as one in Canada. The location closest to North Carolina is in Greenville, South Carolina. This particular hospital only provides general orthopedic care (Shriner's Hospitals for Children).
Takeda, Taylor, Khan, Krum, & Underwood. (2012) states ‘(1) case management interventions (intense monitoring of patients following discharge often involving telephone follow up and home visits); (2) clinic interventions (follow up in a CHF clinic) and (3) multidisciplinary interventions (holistic approach bridging the gap between hospital admission and discharge home delivered by a team). The components, intensity and duration of the interventions varied, as did the ‘usual care’ comparator provided in different trials’. (P. 2).
Henry Ford Hospital (2016) is also affiliated with Wayne State University Medical School. The hospital is recognized for clinical excellence and innovation in several fields including: cardiology and cardiovascular surgery, neurology and neurosurgery, orthopedics and sports medicine, organ transplants, and treatment for prostate, breast and lung cancers (Henry, 2016). Marketing is a key aspect of any organization. Marketing is defined as the activities and processes for creating, communicating, delivering, and exchanging offerings for clients, customers, partners, and society as a whole (Rooney, 2009). Specifically, Henry Ford Hospital is a nonprofit organization. Non-profit marketing is defined as a management process of exchanges undertaken by NPOs, and aimed at generating a social benefit to a more or less wider group of society (Garcia & Gonzalez, 2013). Current challenges in marketing that the hospital has will be discussed, as well as how segmentation and target marketing are applied at Henry Ford Hospital. Lastly, how the organization’s services are positioned to meet the demands of the target market will be
As a non-profit organization, CHN relies on corporate, and TV/media partnerships to continue to provide the services they offer to the 170 children’s hospitals. These fundraisers are done in several ways the very first means of donation came from a telethon conducting in 1983 by founders Marie Osmond, John Schneider, Mick Shannon, and Joe Lake. After the success of the telethon with nearly 4.8 million dollars raised, many large corporations joined in the efforts to provide resources for sick and injured children. Many high-name corporations such as Marriott International, Walmart, Sam’s Club, Cosco, Dairy Queen and Ace Hardware are leading participants in donations. These donations are done in the form of tournaments, relays, telethons, and various other marathons. One of the most well-known forms of donations is done though the CMN paper balloon sales. Many of the named above stores, as well as many others s...
The mission statement reads, "With the foundation and commitment of our spiritual heritage and values, our mission is to promote the health and well-being of the people in the communities we serve through a comprehensive continuum of services provided in collaboration with the partners who share the same vision and values" (rEsource). The mission statement is too broad and the way that it is written opens up the opportunity for a wide variety of interpretations. Which is what is occurring and causing a number of problems within different departments at Faith Community Hospital.
For example, different departments focus on specific consumers groups in order to sell specific services like the HH providing advertising by way of the sports clubs in town to target and educate Moms and Dads while promoting the pediatric, orthopedic, and other services attempting to create relationships (Perkins 2015). Secondly, as HH Health System develops and possess state of the art technologies, focus shifts to the higher level professionals employed in Huntsville on Redstone Arsenal and NASA as well as advertising heart healthcare and services. Challengingly, healthcare providers must be able to relate to today’s consumer especially in the area of social media and mobile accessibility. HH Health system lagged behind in the ability to communicate with the “healthy” generation, consisting of people ranging from 18 to 40 years of age (Ingram 2015) Accordingly, in 2014, HH Health System contracted with Red Sage Communications to create a friendlier mobile design including all aspects of social
The Cape Fear Valley Health System’s mission is to, “provide exceptional health care for all our patients.” Cape Fear Valley strives to, “improve the quality of every life we touch.” The health system has followed through with its goals and opened six hospitals, providing care to Cumberland County, Bladen County, and Hoke County. The organization has provided health care in many different fields, including oncology, neuroscience, weight loss, cardiology, emergency rooms, and Intensive Care Units. In doing so, they have provided a variety of healthcare to a plethora of people.
Hospital Corporation of America (HCA). Staff Analysis Statement of Problem HCA, after following a conservative financial policy since its establishment, has entered the new decade preparing to make some changes in order to realign their financial strategy and capital structure. Since its establishment, HCA has often been used as a measure for the entire proprietary hospital industry. Is it now time for the market to realign their expectations for the industry as a whole? HCA has target goals that need to be met in order to accomplish milestones in the future.
Coastal Medical Center was established a few years after World War II and began as a 100 bed, acute care hospital, serving the population of the tri-county area. Since conception, CMC significantly grew into a larger, more proficient hospital. However, in the past few years, Coastal Medical Center has become a declining 450-bed tertiary care hospital serving the current population of the tri-county area. CMC has a governing board which consists of 27 members and a parent cooperation board which consists of 19 members. The parent cooperation board, Coastal Healthcare Inc., has 24 subsidiary cooperation’s including Coastal Medical Center, three nursing homes, three hospitals, a home health company, and many additional services. Coastal Medical Center also coordinates 53 major new service projects and 66 special programs.
Trinity Community Hospital community health assessment needs was obtained from input the hospital CEO and senior management obtained input from medical staff members and community leaders to develop a vision for the hospital. A five-year plan identified orthopedic, oncology and cardiology services needed to be developed in order to better serve the community needs. A five-year targeted outcome for these services was outlined along with the level of capital investment required to develop these services. Lastly, financial analysis was conducted to determine if sufficient margin will be generated for future growth. A detail analysis of orthopedic service line is included in this paper to determine the feasibility of the proposed service line.
It is obvious that there is a large gap between where Coastal Medical Center is and where they need and want to be. When comparing CMC’s competitors, Johnson Medical Center and Lutheran Medical Center, CMC needs to provide more efficient, high quality care and focus on more profitable priorities instead of funding multiple unsuccessful projects such as the fifty-three unfinished developments.
In this unit, we will be discussing real-life healthcare organizations, the 5 P’s of healthcare marketing, and evaluation strategies that may be used to determine marketing potential.