Essay about Characteristics of "Green Business"

Essay about Characteristics of "Green Business"

Length: 1515 words (4.3 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Without doubt the XXI century has changed our priorities, especially when it comes to the way we do business. Popular sustainable business models, as advertised in the media, have evolved into much more than a moral obligation or an external requirement to generate money. Essentially, are forcing companies to reinvent the systems and approaches with which they generate value and profitability to the company.

Important companies like Shell, DuPont, BP has been reorganised to generate profits from this green market of goods and services. In this sense, it may sound altruistic, "the sustainability", the logic of profitability and competition is what will determine the ability of companies of the future to meet the changing needs of consumers.

This premise of "sustainability" as a necessary quality to be competitive, it falls short, according to Bryan Walsh of Time magazine . In a 2007 article, the expert shows how "sustainable" is helping to drive out competition, given the approach taken by companies to become more efficient, flexible and cutting waste, which helps them provide better products and reduce costs.

Companies that refuse to accept that they will face a strict and demanding environment. The most talented human capital companies that do work to care for natural resources, the regulation will raise the cost of not using resources properly, consumers will demand products and environmentally friendly. In short, choosing between sustainability and growth is not an option.

It is important to understand clearly what a Green Business is and what makes a Business Green (Friend et al, 2009 p.2):
o Reduces negative environmental impacts
o Compiles with environmental regulations ...

... middle of paper ...

...of a signature automatically associate the goods or service generated a load of sense, in this case, social concerns and environmental awareness, which people respond positively valued and know.
In recent years, business or green business was no longer an option to become an obligation. Companies started to change their mindset and values to develop new environmental proposals, for example launching second ecological lines.
However, the abuse of this trend is causing some fatigue and distrust among consumers, especially when certain product categories are falling far short of what the consumer is expecting.
One of the clearest cases is found in the positioning of the cars. The dominant discourse is green in the category linking the consumer with Less eco / more efficient and less CO2, when what is expected of the marks are engines with alternative energy.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Business Report - Green Noodles

- Introduction Nowadays, Asian food plays an essential role in business, because the concept of it is to recreate the tastes of Asia in a casual and relaxed atmosphere and to provide people with tasty and healthy eating at a reasonable price, especially the shop located at Chinatown named ‘Green Noodles’. ‘Green Noodles’ is spreading its tastes of Asia across the country with brand awareness stores in South Australia, Western Australia and Queensland. The campaigns have been focus on positioning our brand as fresh Asian fast food dining and promoting other brand characteristics such as tasty, safe and genuine etc....   [tags: Business Analysis]

Powerful Essays
1981 words (5.7 pages)

Essay about Ford Motor Company Business Case Study

- Ford Motor Company Introduction This paper will address an analysis of the key success factors in strategic planning of the Ford Motor Company including planning, product offerings and marketing and sales. The paper will also include financial characteristics and a competition analysis of the Ford Motor Company. Ford Motor Company The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of world's most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks....   [tags: Business Management, Business Analysis]

Powerful Essays
1932 words (5.5 pages)

Emerging Field of Green Supply Chain Management Essays

- (chin, 2012)In supporting environmental sustainability, managing product returns has become a very important and challenging issue. Responding to this trend, researchers in many parts of the world have conducted numerous studies in reverse logistics and reverse supply chain that were considered separately from the forward channel of supply chains. Meanwhile, there are opportunities to create added values from product returns and to improve efficiency when both channels are considered in an integrated way, as a closed loop supply chain....   [tags: eco-efficiency, environment, development]

Powerful Essays
676 words (1.9 pages)

Essay on Creating and Managing a New Business Venture

- The main aim of this assignment is to discuss and critically analyze the purpose of creating and managing a new venture. This will include discussing and critically analyzing various disputes concerning subjects such as, the entrepreneur, the business idea, the opportunity innovation, pre start up and post start up. Following on from this it is therefore also imperative to discuss some of the challenges that arise with new start up businesses in relation to business growth and discuss ways in which to overcome some of these challenges to allow for them to continue to be successful start up businesses and continue to thrive avoiding failure....   [tags: Discussion, Critical Analysis]

Powerful Essays
2003 words (5.7 pages)

A Daily Dose of Tea for Good Health Essays

- ... It gained more popularity when it was introduced to other Asian countries like Japan, Korea and Vietnam. In India, tea was used for medicinal purposes. It only became a popular beverage when the British introduced the Chinese tea in order to compete with China’s monopoly of the product. During the 18th century, tea became a staple drink in England. It became known as the drink of the royalty when Catherine of Braganza, the wife of King Charles II of England, started the custom of drinking tea....   [tags: tea, orgin, benefits, black, green, white]

Powerful Essays
530 words (1.5 pages)

Leadership in Today's Business World Essay

- Part 1) Introduction: In today's more rapidly changing world, leadership prevails everywhere. It is playing a more important role not only in our personal life but also in our professional life, because leadership has a great impact and influence on people. So, utilizing leadership adequately can bring us a piece of attractive picture. To use humanizing actions is a critical leadership skill, which will be discussed in the following paragraphs, to motivate and inspire energy of team members to achieve the set goal....   [tags: Management Leader]

Powerful Essays
2063 words (5.9 pages)

Essay on Choosing an Appropriate Area for a New Business

- Choosing an Appropriate Area for a New Business Introduction The aim of this project is to analyse 2/3 different properties and choose which of these would be best suited to set up a business. To help me make a decision I will be using methods like a table of comparison; area maps in the local Leicester area and estate agents. Methodology Section 1 (Location Section) As I have to identify a suitable location I will do research into 3 properties in my local area. I will carry out head counts at each location to find out which is the busiest....   [tags: Papers]

Free Essays
3809 words (10.9 pages)

Business Analysis of FMC Corporation's Green River Facility Essay

- Business Analysis of FMC Corporation's Green River Facility FMC Corporation’s Green River facility is a large organization with many different product lines that cater to many different customers. The industry it serves is the chemical industry. With over 1,000 employees, they service over 100 customers with several different product lines. The Aberdeen facility on the other hand, has only 100 employees who service to only one customer with a single product. The Aberdeen facility, although small in numbers, has proven to be successful in growth and organizational effectiveness to the point that the Green River facility is interested in its organizational behaviors to incorporate them into...   [tags: Business Management Green River Essays]

Powerful Essays
1000 words (2.9 pages)

Entreprenuerial Leadership Essays

- Entrepreneurial Leadership Two entrepreneurial approaches I will reflect upon are profit-oriented and social-oriented entrepreneurs. I will describe these approaches through two entrepreneurs, Victor Kiam and Anita Roddick. Victor Kiam was what one would call a profit entrepreneur. This is “a person who seeks a profitable opportunity and takes the necessary risks to set up and operate a business (Boone, Kurtz, 2011, pg.182). Anita Roddick, founder of The Body Shop, was a social-oriented entrepreneur....   [tags: Business]

Powerful Essays
1108 words (3.2 pages)

Essay on Business Sustainability

- Increased expectations from society and demands to attract, satisfy and retain customers have made it strategically vital for companies to adopt practices and create products that strive to protect the natural environment. (Dangelico and Pujari 2010) This review of Bansal and Roth (2000) and Dangelico and Pujari (2010) aims to advance our understanding on the motives surrounding why companies choose to go green, different types of green products and challenges facing companies that integrate environmental (green) sustainability in product innovation....   [tags: Environment Green Business]

Powerful Essays
1068 words (3.1 pages)