Characteristics Of A Shopping Mall Essay

Characteristics Of A Shopping Mall Essay

Length: 1075 words (3.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

1 Introduction

Characteristics of a shopping mall’s environment have massive impact on consumers’ purchasing behavior. Following the literature from Mehrabian and Russell (1974) who focus on the relationship between environmental cues and consumer behavior, some further studies suggests that store atmospherics plays a prominent role in switching product evaluation and consumer satisfaction (Bitner, 1986). From the review of recent marketing scholar, store design, product display, lighting, background music, ambient scents, such combination of environmental elements potentially influence the willingness of consumers to buy and stay (Baker et al, 1992). Generally speaking, these physical settings are directly connected to our human beings five senses. Namely, when people enter into a store, the impression towards the store is decided within seconds by processing the information through sensory system. In psychological respect, perception towards an objective is a process of obtaining, interpreting, refining, and organizing sensorial information (Grohol, 2005). As Darden (1983) indicates, attitudes about the environment of a store are likely more important in making a decision of whether to stay in the store than attitudes about the products itself. Therefore, sensory marketing as an emerging business discipline has been widely integrated into marketing communication mix to create brand equity, affect consumer emotions, optimize product profitability (Ansemlm, 2008).
As Krishna (2010) defined, from marketing perspectives, “sensory marketing is a marketing approach to affect consumers’ perception, judgment and behavior by engaging their sensation.” In terms of managerial strategy, marketers are likely to adopt sensory marke...

... middle of paper ...

...ation to customers’ thoughts and attitudes towards smell when they are shopping in the mall. To be specific, the objectives of this research are 1) to examine the effects of ambient scent on consumer affective response 2) to detect the relationship between ambient scent and consumer perception towards store and product 3) to understand the influence of ambient scent on brand memory.
The structure of this article is organized as follows. First, the concept and theoretical basis of scent and retail environment is presented as well as the effects of ambient scent and the congruity with other environmental elements. Subsequently, the qualitative methodology in applying explanatory approach and hypotheses are addressed. Then, analysis of findings and results of investigation are discussed. Finally, implications and limitations of this study are demonstrated.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

American Schools and Shooting Incidents: The Massacre of The Sandy Hook Elementary School in 2012

- After the massacre of the Sandy Hook Elementary school, in 2012, a great deal of security measures were taken in American schools and shooting incidents became a disturbing idea for students. Shooting incidents registered in January 2014 reached 11 in the American schools, while classrooms and campuses lockdowns occur more frequently. It became a daily habit that alerts occur in the different educational institutions. Mayors Agains Illegal Guns, an organization concerned with gun control advocacy, indicates that shooting incidents registered in 2013 reached 28 in American schools and collages (TheGuardian, 2014)....   [tags: shopping mall, gun control advocacy]

Better Essays
1985 words (5.7 pages)

Essay on The Cost Of A Retail Format

- Numerous researches have been done in past about this topic but to mention all would go beyond the purview of this paper hence only a few selected ones have been stated herein. In 1987, Brown explained the costs of a retail format in relation to consumer costs. He referred to various costs incurred by the consumers such as effort, time, or psychological costs along with monetary costs. Non-store formats then emphasized especially on savings in non-monetary costs. Their major appeal is the ease of shopping and convenient access they provide beyond the constraints of location....   [tags: Retailing, Online shopping, Shopping mall]

Better Essays
1478 words (4.2 pages)

Springdale Shopping Survey Essay

- In a continuation of the Springdale Shopping District Survey, use of confidence intervals is introduced to improve upon the evaluation of the quality of the statistics derived from the survey of a sample population. There has historically been an assumption that the respondents represent a simple random sample of all potential respondents within the community and that the population is large enough that application of the finite population correction would not make an appreciable difference in the results....   [tags: statistics, confidence interval, sample population]

Better Essays
905 words (2.6 pages)

Shopping Is A For A Shopping Mall Essay

- Shopping is something that has to be done whether you enjoy it or not to get essentials needed. We all go places where merchandize is being sold for a specific reason. Whether you go to the mall, shopping centers, or your local grocery store, you 'll always encounter many types of shoppers. Shopping isn’t always as fun as it sounds to everyone, but it is something we often do. This is the only way we get products we need, by personally buying them. You have three main shoppers including impulse buyers, list makers, and bargain hunters....   [tags: Shopping mall, Retailing]

Better Essays
749 words (2.1 pages)

The Indian Retail Landscape Of India Essay

- ... According to current statistics there are 14 million retail outlets in India, which suggest a demographic distribution of an average of 1000 shops for 11 users. Therefore it is clear and pressing need to build a bridge between the e-commerce and retail section. Latest statistics reveal there are 14 million retail outlets in India, which implies a demographic distribution of an average of 1,000 shops for 11 users. There, therefore, is a clear and pressing need to build a bridge between the e-commerce and retail section....   [tags: Retailing, Online shopping, Shopping mall, Sales]

Better Essays
1451 words (4.1 pages)

Online Shopping At The Mall Essay

- Shopping had always been people’s necessity. A few centuries ago, people had to go out on the street or market to purchase goods or food with cash in person as consumers and sellers, but where have all the shoppers gone lately. Because of great improvements in technology, online shopping has arisen. Instead of going to the mall or stores and taking hours to look for what is on the shopping list, online shopping became accessible in the recent generation. In 1979, online shopping was invented by Michael Aldrich who was inspired to connecting a domestic television by telephone line to a real-time transaction that he called teleshopping ("Inventor 's Story.")....   [tags: Retailing, Shopping mall, Online shopping]

Better Essays
1680 words (4.8 pages)

Questions On Visiting A Shopping Mall Essay

- 3 LITERATURE REVIEW Visiting a shopping mall is an everyday activity for most. Shopping malls have become a central hub for a diverse set of activities ranging from being an access point to satisfy basic needs for food and clothing to being a social mecca where customers can engage in common interests. Over the last decade, the influx of competitors in the mall arena has forced managers to develop strategies that elevate themselves above the competition. As a result, different malls have deliberately introduced unique attributes to serve as a magnet to attract shoppers....   [tags: Shopping mall, Retailing, Power centre]

Better Essays
1343 words (3.8 pages)

Essay about Compulsive Shopping

- Compulsive Shopping Many people have a compulsive shopping disorder. However, some person’s compulsive shopping disorder effects their daily lives. People who shop until then cannot shop any more, and run their credit cards up to the max often have a shopping addiction. These people believe that the more the shop, the more they will feel better. In reality, compulsive shopping often makes the person feel worse. Compulsive shopping is similar to other addictive behaviors and has some characteristics of alcoholism, gambling, and overeating addictions....   [tags: Papers]

Free Essays
372 words (1.1 pages)

Essay A Report On The Shopping Mall Parking Lot At A Shopping Center

- Cruisers Merchants at a shopping center have turned in repeated complaints against teenagers cruising the mall parking lot, having said it creates overwhelming traffic on weekends. The City Merchants’ Association pressured city council to pass an ordinance against cruising, however, the definition of cruising is vague and open-ended. Police officers issued warnings before giving citations, but the situation has declined further due to rising hostilities between the teenagers and patrol officers....   [tags: Police, Constable, Shopping mall, Police officer]

Better Essays
1620 words (4.6 pages)

Essay about Destiny USA

- Destiny USA What happens when the world’s largest green building will also be the world’s largest shopping mall. You get a building fueled by renewable energy that harbors within its walls unsustainable patterns of consumption. This green mall, Destiny USA, is expected to open in Syracuse, New York. Destiny is a proposed $4.2 billion project that will use green building technology to create a complex that will be home to an amphitheater, an aquarium, 500 retailers, 20,000 hotel rooms, and a 65-acre glass enclosed rooftop park (Destiny USA Website)....   [tags: Arugmentative Persuasive Mall Syracuse Essays]

Better Essays
942 words (2.7 pages)