Advertising is a form of communication between producers and consumers attained through marketing which persuades, encourages or manipulates the consumer to be drawn to a certain good or service in order to increase recognition and promote sales. In order to successfully promote a good or a service, sellers use advertising techniques that have had to be altered and improved over time as fashion, values and standards of living change. Advertising research and marketing research works to improve the effectiveness and efficiency of advertising and the most common advertising techniques focus on appealing to their targeted audience through appropriate persuasive language and visual elements. This paper will explore the evolution of cigarette advertisements from America by the use of language and images in advertisements, and find out how it links to consumer behavior and significant events throughout the 20th century. As a large section of public opinion is shaped through media and mass communication, the paper will investigating how advertisers disseminated ideas and messages to the public and their use of various distribution channels. This will develop an understanding of how language in the media is used as a tool to form public opinion and will show why and how advertisements change over time. The advertisements that will be studied include:
Appendix 1: Chesterfield: "Blow Some My Way"(1926).
Appendix 2: Marlboro: Baby Cigarette Ad (1951).
Appendix 3: Camel: “More Doctors Smoke Camel” Cigarette Ad (1946).
Appendix 4: Chesterfield: “Ronald Reagan Christmas edition” Cigarette Ad (1954).
Appendix 5: Tipalet: “Blow in her face and she’ll follow you anywhere” Cigarette Ad (1969).
Appendix 6: World Health Org...
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...mpanion. St. Martin's Press. pp. 407–410.
http://archive.tobacco.org/resources/history/Tobacco_History20-2.html /©1993-2007 Gene Borio, Tobacco BBS (212-982-4645).
WebPage: http://www.tobacco.org).Original Tobacco BBS material may be reprinted in any non-commercial venue if accompanied by this credit
http://legacy.library.ucsf.edu/tid/efc64e00/pdf American Association, of Advertising Agencies, Copyright 1970
Doll Richard, Bradford Hilly A (June 26, 1954). "The mortality of doctors in relation to their smoking habits. A preliminary report". British Medical Journal 1 (4877): 1451–55.
N.p.. Web. 14 Oct 2013.
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