No matter which type of industry is discussed change management is an essential component in today's ever-changing business environment. To better understand this concept it should be recognized that change management is not just a task to be checked off and considered finished instead, it is a constant process that should be undertaken with a sense of urgency, implemented swiftly, and monitored continuously to ensure a successful transformation. To illustrate the knowledge of the change management process throughout the simulation, the learner is assigned the task of providing the information necessary to build a culture in which to sustain change. Using the key concepts identified throughout the course is essential in the accomplishment of the assigned task.
CrysTel is a telecommunications company operating in Illinois, U.S. The company has employee strength of 2,500 personnel and generates annual revenue of $200 million. CrysTel's product offerings include data cables, wireless solutions, and network development. The rapid advancements in the telecommunications industry will require CrysTel to cope with technological and administrative changes on a regular basis, thus placing it in a position to improve the range of emerging telecom technologies in a "bid to increase product offerings" and keep up with the "volatile demands of the market" (simulation).
Identify the major implications of the change at CrysTel, including any human behavior implications.
CrysTel is a responsive organization that keeps up with the unpredictable trends of the market - as such, CrysTel is likely to change its product portfolio or offer new products on a regular basis. These occurrences will,...
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...on in today's market, but in order to remain competitive they must find a way to distinguish themselves from these competitors.
The changes being implemented by CrysTel are indicative of a company that truly wishes to maintain profitability and sustainability in today's telecommunications market. By continuously monitoring the process and re-adjusting when necessary, CrysTel will succeed in changing its internal environment.
Bowman, Jr., Richard, Spring2000, Vol. 120 Issue 3, p455, 7p. Retrieved January 28, 2007, from Ebscohost database.
Conner, D. R. Leading at the edge of chaos. 1998. New York: John Wiley.
Kreitner, R., Kinecki, A. (2003). Organizational Behavior (6th ed). McGraw-Hill Companies.
University of Phoenix MBA/520. Leadership concepts. Building a Culture for Sustaining Change. Retrieved January 21, 2006, from rEsource.
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