Cereal Case Study

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Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting?
Let’s look at the Cereal world for kids. One brand of cereal that I have in my house is the Tony Tiger Frosted Flakes cereal. Their Grrrreat!!! Another cereal I have is Fruity Pebbles. Now with these two cereals that I have in my house the advertising market for these products are consistently being shown on tv and through social media. Even if I look it up on my computer the next day pop ups blogs show on my computer screen. They are advertised in the local penny saver newspapers for coupons. The question is do they get their message across. Yes because majority of the children are indulging on these products. With Tony saying their Grrrreat!! Put the image in the child mind that this product is ok and you will love them. With Fruity Pepples you have the commercial designed about fruits. So it makes the children think with their slogan healthy. Meanwhile both cereals are covered in sugar. The target market age is ruffly around 5 to 13 years old. …show more content…

As the media landscape changes, marketers may change the type of promotions they use in order to reach their target markets. With changing technology and social media (e.g., Facebook), less money is being budgeted for traditional media such as magazines and more money is budgeted for “new media.” Regardless of the type of media used, marketers use integrated marketing communications (IMC) to deliver one consistent message to

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