Essay on CEO of Chrysler: Sergio Marchionne

Essay on CEO of Chrysler: Sergio Marchionne

Length: 685 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview



In 2009 when Sergio Marchionne took over one of the Chrysler plants had around 200 workers and by the end of the summer over 4500 people were employed; at that location alone. During his 60 minute interview Mr. Marchionne gives a lot of acknowledgement to his employees crediting them for the successful turnaround in the company. This shows us that he is the type of leader who would motivate through the positive reinforcement theory because his positivity in the comments to his employees shows that he isn’t taking full credit for all the work that was done and the success that has happened. When Mr. Marchionne became CEO of Chrysler he moved his office down where the engineers work on the 4th floor. “No need for a top-floor penthouse, which sits empty where a chairman and three vice chairmen used to be, when a fourth floor office will suffice.” (Allpro.com). This was one of his first step in creating change of direction in a company which was used to being lead by leaders who didn’t fully engage with the employees. Another point to mention, and a result of his close contact with the engineer, is that the engineers were performing for him and were able to get a brand new car model designed and produced in less than a year; which proves his leadership style works. In order for a great leader to get this kind of effective cooperation from his employees shows his skills in leadership. By giving them positive reinforcement and being a motivational leader with high hopes with an optimistic vision for the future he was able to get them to perform and meet his standards and goals in a short allotted amount of time. This constrictive timeframe was strategic in reentering the automotive industry with a new product to boost sales and pro...


... middle of paper ...


...and his passion for the car industry to merge two car companies together in order for them to benefit from each other at a precise time in the market when he was able to be successful. He understood the problems the company faced, the demand in the market, and he had a clear vision on how to solve it. He gave himself timelines and goals and each were met with great success.
When Mr. Marchionne became CEO of Chrysler he moved his office down where the engineers work on the 4th floor. “No need for a top-floor penthouse, which sits empty where a chairman and three vice chairmen used to be, when a fourth floor office will suffice.” (Allpro.com). This one his first step in creating change of direction in a company which was used to being lead by leaders who didn’t fully engage with the employees. So how does Sergio Marchioone overcome the company’s financial problems?

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Fiat Of A New Alliance Essay

- Fiat faced one of its best time in America Industry with its eminent techniques around the world. When the opportunity of a new alliance was masterful to set a new system to rise its name in the automobile industry, there was no other option to apply the new alliance strategically . For the other side, FCA US LLC, better known as Fiat Chrysler or just Chrysler, cannot compare their demand with GM and Ford; leading it as the “Number Three” in the North American market. Due to the fact of this disadvantage, Chrysler was focus in to get out of that ranking when the first two automobile companies were improving their actual models letting Chrysler behind the scene....   [tags: Automotive industry, Fiat, Chrysler]

Better Essays
1164 words (3.3 pages)

Bank CEO Incentives and the Global Financial Crisis Essay

- Fahlenbrach and Stulz (2011) stated that bank CEO incentives can't be answerable for the credit crisis, as their incentives appeared to be aligned with their interest of their shareholders. Find no evidence that they performed better (Fahlenbrach and Stulz 2011). Fahlenbrach & Stulz (2011) discover verification that banks with higher shareholder- management incentive alignment, options holdings or through stock executed worse during the financial crisis. They conclude, “This evidence recommends that CEOs took exposures that they feel were profitable for their shareholders ex ante but that these exposures performed very poorly ex post....   [tags: Bank CEO Compensation]

Better Essays
2971 words (8.5 pages)

Essay on Amazon and Its CEO

- Amazon and Its CEO Abstract Jeffrey Bezos is the Chief Executive Officer of Amazon.com. The CEO of all companies is the top manager that a board of directors votes for to run the corporation. (Business Essentials, 2005, p. 525) I buy movies and television shows from Amazon.com all the time and download them onto my computer. For example, my favorite television show is Prison Break and sometimes I miss an episode. If this happens than I can just go to Amazon.com and purchase any episode I want as long as it has already aired....   [tags: Business Analysis Management CEO]

Free Essays
1126 words (3.2 pages)

Successful CEO Strategies Essay

- Successful CEO Strategies Being a CEO is proven to be much more difficult than trying to become one. Over the last few months we have been examining the reasons behind the successes and failures of some great CEO practitioners. It seems that, despite the different managerial styles, great CEOs employ some common techniques. The following pages contain the golden rules of successful business leadership....   [tags: CEO Business Leadership Management]

Better Essays
968 words (2.8 pages)

How Valerie D. Brooks Came to be CEO of Thomas Jefferson University Hospital

- Valerie D. Brooks was appointed CEO at Thomas Jefferson University Hospital. She is the first African American woman to ever hold this title. The trials and tribulations of Valerie D. Brooks made her the strong woman she is today. As a result, The Thomas Jefferson University Hospital would like to welcome Mrs. Valerie D. Brooks to our hospital. She brings her expertise in the medical field. Valerie has worked for two top notch hospitals in the Philadelphia area, such as Temple University Hospital and The University of Pennsylvania Hospital....   [tags: Hospital, Valerie D. Brooks, CEO, managers,]

Better Essays
615 words (1.8 pages)

Essay on Avon's First Female CEO: Ms. Andrea Jung

- Each year Fortune magazine publishes its list of the top 500 U.S. companies ranked according to reported gross revenues. In the highly competitive world of business, the CEO's of these companies are responsible for making decisions that allow a company into this elite group and remain on the list year after year. Avon Products Inc. first appeared on the Fortune 500 list in 1955 inaugural year, ranked at number 455. Over the years, Avon has moved up and down the list of 500 managing to remain there since its first appearance as a top grossing corporation....   [tags: Avon Business CEO Management]

Free Essays
1451 words (4.1 pages)

Chrysler Swot Analysis Essay

- Chrysler S.W.O.T Analysis Problem: How can Chrysler return to the prosperity they had once achieved and convince consumers to purchase their vehicles again. Strengths - New owner Cerberus allows Chrysler to make quicker decisions because they are a private company.- Have a goal to give a return to its investors.- Have successful divisions in Dodge and Jeep.- At Chrysler there in now an emphasis on working fast.- They realize that there is a major problem with the company and are doing everything they can to fix it.- Now have a new Interior Design Studio which was used on the 2009 Dodge Ram.- Are starting to study customer preferences early to limit changes in the design cycle.- Has collab...   [tags: Strategic Management]

Free Essays
1027 words (2.9 pages)

Daimler Chrysler Merger Essay

- Daimler Chrysler Merger Daimler Chrysler is the result of merging Daimler-Benz and the Chrysler Corporation in late 1998. The merger was to be one of the largest on record, and the beginning of a new wave of mergers sweeping through the automotive industry. Although the companies were manufacturing generally similar products, the differences between those products could not be wider. Chrysler was known for a product line consisting of mini-vans, light duty trucks, and four-wheel drive off-road vehicles; Daimler-Benz was known for its luxury brand of Mercedes-Benz vehicles and medium and heavy-duty over-the-road trucks....   [tags: GCSE Business Marketing Coursework]

Better Essays
956 words (2.7 pages)

The Business Strategy Of Fiat Chrysler Essay

- Among the customers who prefer Fiat Chrysler products includes middle-aged working women and young people, such as students who prefer smaller cars that are fuel efficient and cheaper to the pocket. Efficiency entices These groups of consumers. However, educational attainment does not play a significant part in the buying choices of Fiat consumers. Fiat specializes in the niche of cars that are small, efficient, and low-cost in a country where people embrace fuel guzzlers. However, some consumers perceive the brand to have been tainted by the associations with other companies, such as Daimler....   [tags: Automotive industry, Ford Motor Company]

Better Essays
776 words (2.2 pages)

The Chrysler Building Essay

- Today technology allows us to construct structures that we would never have been able to make in the past. Some of the creations are impressive based on what they accomplish but others are masterpieces in themselves. Man’s capability to build such tall buildings, as the skyscrapers we are familiar with covering our cities today, is a major expression of the advancements we have made as a culture. The power necessary to build such tall structures inspired competition between architects to see who could build the tallest one....   [tags: Architecture Structure Building Essays]

Better Essays
2980 words (8.5 pages)