The media is one of the most powerful tools in people’s lives, since it’s used by many as the medium for the delivery of useful information to diverse audience. Over the past few years, the media landscape has undergone noteworthy developments. Prized information about various cultural groups is often relayed through appropriate media, and it’s interesting to note that blogs are currently being utilized as the best medium for celebrity gossip. Celebrity blogs are usually thronged with readers, who would like to know more about their favorite superstars. The entries of different celebrity gossip blogs are often accompanied by paparazzi photos that are usually meant to trigger a stream of comments based on the readers’ observations, enthusiasm and criticisms.
Celebrity blogs typically provide great insight into the three important theoretical perspectives in sociology. This paper will analyze the data obtained from five selected celebrity gossip blogs, such as Celebitchy, Yahoo Celebrity, The Huffington Post, Time, and SheKnows. The analysis will be based on the theoretical perspectives of celebrity gossip, particularly conflict theory. For instance, it will address the inequalities that exist in the gossip blogs based on race, gender, class, or sexual inequalities. Additionally, it will identify the interests of those served by the blogs as well as those who get exploited or suffer as a result of the publication of the blogs.
Inequalities Portrayed in Celebrity Gossip Blogs
By definition, conflict theory basically sees the society as a pitch in which inequality thrives in order to generate conflict and change. For instance, this theory emphasizes on the purpose of coercion in generating a social order that’s often ch...
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...uld be justifiable to emphasize that a good number of them find it sickening to miss the limelight. . Nonetheless, it goes without mentioning that celebrities get exploited because some gossip stories explore the things that would otherwise be considered to be private.
Who Suffers? Who Benefits?
The celebrity gossips are indeed the most important news in the modern day society since it benefits the younger generation. For instance, some gossip stories motivate the young to explore the singing or acting talents so as to earn what their favorite celebrities earn. Additionally, popular celebrity gossip blogs provide the best opportunity for marketers to reach out for their target market segments. The senses of humor, as well as the criticisms associated with the readers’ comments often ruin the public image of the concerned celebrities, especially if they are abusive.
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