Essay on The Cause and Effect of Wal-Mart’s Marketing Power

Essay on The Cause and Effect of Wal-Mart’s Marketing Power

Length: 2674 words (7.6 double-spaced pages)

Rating: Research Papers

Open Document

Essay Preview

Cause and Effect of Wal-Mart’s
In a time where the economy is at its lowest, Wal-mart, the leading retail company in the world, yielded nearly 17 billion dollars. Yet in spite of their soaring profits, over 40 percent of Wal-mart’s employees are struggling to support their families on their meager wages. To contest unfair treatment in the workplace; many employees who are tired of the retaliation, low wages, inadequate health care, and gender discrimination have joined forces nationwide to take a stand against this conglomerate by attempting to organize unions, protesting, and in cases of blatant abuse, filing lawsuits. While Wal-Mart has had much criticism for its policies, the organization denies these allegations and defends its practices. Standing firm, Wal-Mart announces that their associates are a valued component of the company’s success; however, employees of the company believe that actions speak louder than words and find it difficult to conceive that the employers at Wal-Mart have their best interest at heart.

Wal-Mart the Goliath
In 1962, Sam Walton opened his first Wal-mart store in Rogers, Arkansas. Sam’s philosophy of treating his employees as associates and his commitment to saving his customers money would be the driving force of his success. Sam’s strategy of keeping the shelves stocked with high-quality merchandise at the lowest possible prices would prove so successful that he would quickly surpass all other retailers in the industry. In 1970, Wal-mart would add to its empire by going public. This savvy move would not only increase the company’s profits, but it would give it the edge it needed to expand. Soon the Waltons would open other companies Wal-Mart, Wal-Mart International, and Sam’s Club tha...

... middle of paper ...

...s Claim of Sexual Inequity. The Financial Times Limited, p. 1:8.
Matis, I. (2007). Transforming Organizational Culture: The Case of Wal-Mart. San Antonio: The University of Texas .
Matthews, C. (2012, June 29). Time: Business and Money. Retrieved December 8, 2013, from 50 Years of Wal-Mart:
Musgrave, J. (2012, October 5). Female Ex-Wal-Mart Employees File Federal Discrimination Suit Over Promotions. McClatchy-Tribune Business News.
Nelson Lichtenstein. (2006). Wal-Mart The Face of Twenty-First-Century Capitalism. New York: The New Press.
Postal, A. (2011, March 28). Wal-Mart V. Dukes Discrimination Case: Class Action Implications Feared. National Underwriter / P&C, 115 (11), p. 24.
Vance, S., & Scott, R. (1994). Wal-Mart A History of Sam Walton's Retail Phenomenon. New York: Twayne Publishers.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Wal-Mart Dominating Global Retail Essay

- Wal-Mart Dominating Global Retail Brief summary The Wal-mart is the largest retail chain in United States and in the world. The wal-mart was founded in the year 1962 by Mr Sam Walton. It was originally named as Wal-Mart discount city in Rogers, Arkansas. At the time when the Wal-Mart stores started in the year 1962 it was focused only in small rural cites and town which had a population of 5000 to 25000. It was soon increased to 18 stores in 1969. In the next 30 years it had more than 4750 stores across 50 states in USA and 9 countries with $245 billion sales....   [tags: Wal Mart Business Analysis]

Research Papers
1496 words (4.3 pages)

The Wal-Mart Effect Essay

- “Our competitors are better because Wal-Mart exists” stated by the chief financial officer of Wal-Mart. Wal-Mart is a retail store, which provides groceries, electronics, household appliances, and high quality items to consumers. The retail chain has made a household name within every house by selling products all over the world at a bargain price. Wal-Mart’s strength and pace of growth contributed to a retail store in every city and state across America. Wal-Mart is a powerful conglomerate, which contributes to businesses and people on a global scale through supporting the economy, creating jobs, and bettering the lives of millions....   [tags: Financial Officers, Retail Store]

Research Papers
1090 words (3.1 pages)

Impact of Wal-Mart on the US Economy Essay

- Impact of Wal-Mart on the US Economy Wal-Mart has had a significant economic impact on the US, as well as the economies of countries that have relations with the US. Wal-Mart is the world’s biggest company of any kind, with 80 percent of the households in America purchasing something from the superstore; it is the nation’s largest retailer. Wal-Mart’s continuing price reduction has given Americans the advantage of being able to afford 15 to 20 percent more than they previously could....   [tags: Business Economics]

Research Papers
834 words (2.4 pages)

Essay on Warehouse Industry And Its Impact On The United States

- Introduction: Warehouse Stephen Tindall was founded in 1982 on the north coast of Auckland in New Zealand, which has opened the first store. Small in the case of Wal-Mart 's success in the USA, like the warehouse at low prices, "people want to do more of what 'was offering. Clark compared to their attention by the retail trade, cost accounting, inventory management and distribution systems, however, (2000), the warehouse were similar to Wal-Mart 's core competencies. Warehouse from previous growth, with sales in 1991 of the famous 'Warehouse Stationery ', which enables the company to exceed $ 100 million....   [tags: Retailing, Marketing, The Warehouse, Wal-Mart]

Research Papers
1496 words (4.3 pages)

Target Corporation versus Wal-Mart Inc. Essay examples

- Target Corporation versus Wal-Mart Inc. Overview This paper will give a summary of Target corporation versus Wal-Mart stores, Incorporated. In the following weeks it will compare the financial performances of these two companies, by evaluating circumstances such as the times interest earned, return on equity, return on assets and other factors. This paper will present an overview of the exchanges on which both company’s stock is traded. It will also present characteristics of that particular exchange which may have led the company to be listed there versus another exchange....   [tags: Compare Contrast Business]

Research Papers
1607 words (4.6 pages)

Marketing Plan For Wal Mart Essay examples

- Target Corporation, the company like any other large retail company for example, Wal-mart offers an assortment of its general stock and sustenance through its store and advanced diverts in the United States to their clients at a rebate. It 's wide stock stores offers an assortment of food, including perishables, dairy, dry grocery and frozen items while its Super Target stores offer a line of sustenance items similar to customary grocery stores. Datamonitor, (2007). Target offers its services and products they offer into different ways hence there are those being sold at their stores and those that are sold online, for examples....   [tags: Wal-Mart, Target Corporation, Hypermarket]

Research Papers
758 words (2.2 pages)

The Business Environment Of Lidl Essay

- Introduction UK’s exit from the European Union following the Referendum on 23rd June 2016 has exerted tremendous and profound impact on UK grocery industry. Many experts warn that devalued sterling will force the prices to go up and bring a tough time for the industry. However, Lidl, a German no-frills supermarket, has emerged to be the fastest growing supermarket with a 12.2 percent increase on sales from June to August (Denton, 2016). In the early 90’s, Lidl opened its first UK store. Insisting on providing qualified products with low prices, it has expanded rapidly in UK and owns more than 640 stores now....   [tags: Marketing, Strategic management, Wal-Mart]

Research Papers
943 words (2.7 pages)

Essay on Wal Mart 's Marketing Strategy

- Wal-Mart is one of the largest grocery chains in the nation. It is known for their everyday low prices, their accessibility, and their variety of products. Wal-Mart began with Sam Walton and his vision of creating a chain of discount department stores. “Always Low Prices- Always Wal-Mart” was the company’s old slogan. Now shoppers will find the new slogan plastered under the sign of every Wal-Mart sign, reading “Save Money. Live Better.”. The new slogan adds more emphasis to saving money by adding a period after the first two words and adds a more personable impression with the last two words of their slogan, “Live Better”, unlike their last slogan that only emphasized their marketing skills...   [tags: Wal-Mart, Department store, Hypermarket]

Research Papers
972 words (2.8 pages)

Wal-Mart Essay

- Overview When someone says “Wal-Mart,” there are several ideas that probably come to mind; an idea such as “Everyday Low Prices,” Wal-Mart superstores, and that Wal-Mart is the biggest corporate giant in the world wouldn’t be too far fetched. However, Wal-Mart almost went bankrupt before it even started. Back in 1962, Sam Walton (the founder of Wal-Mart) probably never imagined that Wal-Mart would reach the astronomical heights that it has. In the beginning, Wal-Mart entered the discount retail industry when it was barely even a market, opening up locations specifically around the mid-west area....   [tags: Wal Mart Business ]

Free Essays
1784 words (5.1 pages)

Wal-Mart Essay

- Wal-mart is currently the world’s largest company. It has seen continuous growth and financial success since it was founded in 1962. Today it is living off of a previous reputation of solid ethical business practices that are no longer being exercised. Sam Walton, the founder of Wal-mart, was considered to be “freakishly cheap… Cost-cutting was an obsession in the Wal-mart culture… on business trips, everyone, including the boss, flew coach, and hotel rooms were always shared.” (   [tags: Wal-Mart Case Study Market Analysis]

Free Essays
1714 words (4.9 pages)