Castleton Mall Analysis Essay

Castleton Mall Analysis Essay

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Castleton Mall is the largest mall in Indiana with four major department stores and 130 specialty stores. It is located in the Northern Indianapolis metro area encompassing the “affluent” communities of Carmel, Fishers, and Noblesville.1 In the area surrounding the mall, there are five groups of housing developments averaging from $120K to $180K. There are also nine different apartment complexes in the local area. The area population is about 709,360 people with an average annual income of $87,378.
Next door to the red brick Von Maur entrance of Castleton Mall, there is the white “marble” facade of Macy’s store, suggesting affluence and goodness. Macy’s, the sponsor of the New York Thanksgiving Parade is a well known emblem for American capitalism. Therefore the glowing whiteness implies that it is a upper-class, clean, and safe place to shop. In the main mall building the shopper must pay attention and not get run over by a train that gives rides to children and circulates the entire mall. At one end of the mall, there is a booth called “Kidgets” which is a private club where par...

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