Case Study : The Electrolux Company Essay

Case Study : The Electrolux Company Essay

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The focus of the case study this week is the Electrolux Company, one of the largest home appliance companies in the world. The first question asks, “How did Electrolux Chief Executive Stråberg break down barriers (and increase communication) between departments? Why did he do this?” (Bethel University, 2011, p. 216). One way Stråberg accomplished removing barriers and improving communications was through the creation of a formal group for the purpose of improved research and development. The team’s composition was expanded to include engineers, designers, and marketers from the companies various divisions, who all met in Stockholm, Sweden, the home of the company’s headquarters, for a week long session. By developing a team with varied viewpoints and strengths, the chance for success is much greater and the time to development is greatly reduced, which will in turn increase the profit margins for the company. Another method used by Stråberg to improve communications within the primary divisions of the company was to eliminate the outdoor division all together by spinning it off from ...

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