Reflection On Stratsim Team Performance

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1. Team Performance From the beginning, our team worked collectively attempting to understand our industry, our competition, and how best to go to market with our brand and products. We focused on key areas of growth and product development. I felt we were able to really work well as a team, communicate with each other and express ideas and concerns openly without hesitation or fear. I do feel that we feel short on the communication piece though when things are being done outside of the classroom or work environment. Sometimes it seems as almost an out of sight out of mind type of situation. Our group didn’t not fight about a controlling interest when it came to decisions, primarily they were made by one of two members or what I would …show more content…

It’s possible my group members may feel otherwise but I do not recall and strategies being discussed or ideas discussed that came from direct application of what we had learned at that point in the course. I feel like our decisions were primarily based upon what we thought we knew coming out of the practice rounds and have initial positive results skewed our thought process and led us down a path that would end up putting us in a very big negative position. When we launched our simulation periods 1 and 2 seemed to be going ok for us until we hit period 3 which is when everything went crazy. We lost sight of any practical thought and tried doing so many things outside of the scope of general marketing and business concepts to attempt to make up the issues we were facing. Nothing was working and we weren’t sure what moves would do what. We got some advice and got back to our marketing roots sadly not till period 8. We ran every test we could under the test market spending $1million in reports. These reports showed how easy it would have been to make decisions and how the simplest things could either us positively or negatively. As an example, we were guessing throughout on the Boffo how to price and advertise. We changed numbers little amounts here and there but never knew what or why we did what we did. Running the test market study showed us that by increasing our price from $20,850 to $21,999 and dropping advertising to $25M from $62M and Promotion from $36M to $5M surprising increase our net contribution by $833M which was shocking. This allowed us to predict exactly what our moves were going to do and allow us to make positive and informed decisions. Sadly, this knowledge was only learned in the last period so if we had a few weeks left to try our new strategies I wonder where that would of left us in the

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