Essay Case Study : Starbucks Quality Marketing And Management Strategy

Essay Case Study : Starbucks Quality Marketing And Management Strategy

Length: 1776 words (5.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

By remaining true to core competency and a laser like focus effort towards quality; Starbucks has managed to analyze, adapt and create brand loyalty to their particular market and remained the top competitor throughout the coffee industry. Americans in general enjoy a good, hot cup of coffee to start their day. In any given business, seeing a torrid cup of coffee in a cup from Starbucks is not uncommon. Starbucks is one of the most popular coffee franchises in the world with locations in 62 countries. Starbucks has been around since the year 1971where they started off as a coffee bean roaster and retailer. This research paper will briefly explores, examine, and assess Starbucks quality marketing and management strategy. Additionally, this research will also highlight why Starbuck as a corporation have been a beacon of quality not only with their great tasting products, but also with consistency of experience, best quality coffee, and quality over quantity practices. The findings will demonstrate how significant quality and performance management are to an organization. This research also shows through literature reviews, franchise information, and contrast; a continuous theme that illustrates how the company managed to remain viable during some of the most unfavorable economic conditions of our time. How did Starbucks grow from a coffee retailer to the largest coffee house in the world with a net worth of over 85 billion dollars? The answer is unassuming; total quality management that begins with quality leadership.
Keywords: Starbucks organization, Quality, Management.




Chapter I - Introduction
i. Overview
Quality for the most part is often confused with routine processes and procedures of business operation. To the detr...


... middle of paper ...


... best quality factor of all. Comingling what is expected from customers into a solid operation, the Starbucks operators over time made the company what it is today. The managers ensured that they and their business associates were operating ethically as expected from the world community in which they operate. This requires feedback from both employees and customers both internal and externally.
Recovering from a damaged name brand is very difficult and costly. According to Carroll and Bucholtz (2015) Starbucks began making ethics part of their corporate strategy by compensating coffee workers above market value. They began with farmers in Costa Rica and Guatemala, which aided in beginning schools, healthcare, and scholarship for farm workers’ families. The company reached an ethical sourcing in 2012 at a rate of 93% (Carroll & Bucholtz, 2015, p. 317). (see figure 1)

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Starbucks Case Study Essay examples

- Preliminary Starbucks – one of the fastest growing companies in the US and in the world - had built its position on the market by connect with its customers, and create “third place” beside home and work, where people could relax and enjoy others or themselves. It was the motto of Starbucks’ owner Howard Schultz and mostly thanks to his philosophy; company has became the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there is shown some concerns, that company has lost the connection with customers and it must been taken some steps to help Starbucks to go back on the right path regarding customer satisfaction....   [tags: Starbucks Business Analysis Management Marketing]

Free Essays
1287 words (3.7 pages)

Essay on Marketing Concepts Of Starbucks 's Marketing Strategy

- Success is something that is strenuous to accomplish, especially when it comes to the field of business where companies need to fulfil their customers’ needs and wants. Starbucks is one of the widely known company for selling the finest whole bean coffees and coffee beverages and is considered to be one of the largest coffee shop with more than 21,000 stores in over 65 different countries (Starbucks 2015). It can be seen from Starbucks’ performance in achieving their success recently after facing a crisis in the 2007/2008 time period (Allison 2010), which they manage to exploit technology effectively to increase market share by providing their customers varies amenities such as, mobile appli...   [tags: Marketing, Loyalty program, Starbucks, Pricing]

Better Essays
1166 words (3.3 pages)

Case Study : Starbucks ' Mission Essay

- Complete Name: Unit 1 Student Name: Dover, Jason ********************************************************************************************************** 1. Unit 1: An Overview of Business Ethics Case Study: Starbucks ' Mission: Social Responsibility and Brand Strength (located at the end of Unit 1 READ)  ********************************************************************************************************** 2. Case Summary: ********************************************************************************************************** 3....   [tags: Starbucks, Coffee, Strategic management]

Better Essays
1476 words (4.2 pages)

Starbucks 's Organizational Culture Of Starbucks Essay

- Introduction When it comes to coffee, Starbucks has made its mark and is ranked high on the list of most popular international chains. Its worldwide operation consists of over 16000 stores in approximately 49 countries. This company’s primary focus is on having a solid marketing strategy, exceptional customer service and distinguished products which has allowed the company to set itself apart from their competitors. There is great emphasis placed on having a high quality of coffee bean for this reason the company purchase their beans from a variety of coffee manufacturing countries....   [tags: Coffee, Starbucks, Coffeehouse, Espresso]

Better Essays
1089 words (3.1 pages)

Starbucks Australia And The Supply Chain And Inventory Management Essay

- Summary The World today is generally developing every time, result in a financially increasing condition and the exchanges between area and area as well as individual and individual are more and more common. The supply chain, as a result, dose occupy an increasingly important role. Therefore, this research focuses on Starbucks in Australia, and is mainly conducted to discover the element, management and improvement of this international operation today. In the first stage of research, the basic information about the company is collected to be analyzed....   [tags: Coffee, Coffeehouse, Starbucks, Espresso]

Better Essays
1444 words (4.1 pages)

Starbucks 's Supply Chain Strategy Essay

- 1.- Introduction Starbucks is an international coffee house and it was created in 1971 when they opened the first store in Seattle, Newcastle. Currently, they own 21,000 stores in 65 different countries of the world, and their passion for the great coffee, excellent service and community interaction exceeds cultures and languages (Starbucks, 2014). This company is the number 1 brand coffeehouse chain in the world due to the best roaster, marketer and seller of speciality coffee. Its main slogan: “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time” (Jurevicius, 2013)....   [tags: Coffee, Starbucks, Supply chain management]

Better Essays
1078 words (3.1 pages)

Enviromental Factors For Starbucks Essay

- Starbuck’s Environmental Factors Starbucks has wide range of business activity. These activities allow the company to use numerous channels of product distribution. With the company operating in many locations throughout the world, environmental factors play a major role in marketing decisions. Each distribution channel is affected differently and the company’s flexibility in the marketing plan allows the company to adjust their strategies to meet the needs of the environmental factors that face them....   [tags: Case Study Starbucks Coffee Industry]

Better Essays
1180 words (3.4 pages)

Assessment of the Attractiveness of the Swedish, Bulgarian and Nigerian Markets for Starbucks

- Assessment of the Attractiveness of the Swedish, Bulgarian and Nigerian Markets for Starbucks Starbucks already has an existing connection to Sweden: CEO Howard Schultz previously worked with Hammarplast, “a Swedish housewares company which marketed coffee makers” (Subhadra and Dutta, 2003). It was whilst working for this company that Schultz first became aware of Starbucks, who was a major customer of Hammarplast at the time. A relationship like this could be useful for marketing and branding purposes if Starbucks decided to enter the Swedish market....   [tags: Starbucks Business Management Analysis Strategy]

Free Essays
1724 words (4.9 pages)

Essay Marketing Strategy Of Dunkin Donuts

- Part D. COMPETITOR ANALYSIS. 1. Immediate Competition: McDonalds McCafe is the immediate competition. Starbucks increased offerings to the core morning crowd offering new healthier breakfast sandwiches. This was in response to McDonalds Egg White McMuffin. 2. Impending Competition: Dunkin Donuts offers a few similarities that make it impending competition. Its coffee is offered at lower prices. Their brand is well recognized and their products can be purchased in stores. 3. Invisible Competition: Kuerig’s speculated joint venture with Coca Cola is invisible competition....   [tags: Coffee, Strategic management, Starbucks]

Better Essays
1270 words (3.6 pages)

Starbucks Case Analysis Essay

- I've chosen the Starbucks Corporation on which to do my case assignment for the session. I first became interested in Starbucks while working on a paper for a previous marketing class. I became intrigued at the entrepreneurial spirit that such a large corporation had managed to maintain throughout its massive expansion. Starbucks corporation, unlike many of its now-defunct rivals, has done an outstanding job since its meager beginnings in 1970 with the execution of its strategic process; resulting in it currently owning 40% of the specialty coffee market and boosting annual sales exceeding $7 billion according to Burt Helm....   [tags: Business Case Study]

Better Essays
1974 words (5.6 pages)