Fresh Grocer Case Study

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Introduction to the Setting: Located at 1501 North Broad Street in Philadelphia Pennsylvania, Fresh Grocer has offered groceries to Temple University students and local North Philadelphia residents since 2009. The store has fruits, vegetables, juices, sodas, ice cream, snacks, meats, and everything in between. In Fresh Grocer’s mission statement, they say that they commit the following things to their customers: superior customer service, to take an active part in the neighborhood and community initiatives, all while operating an ongoing commitment to the environment (Fresh Grocer, 1996). I set up in the dining hall with my laptop and my phone (in case I experienced technological issues). Looking down, I could observe individuals shortly after …show more content…

Would they have fought me? This turns into a limitation, but everything is fine. Another limitation that was apparent was the amount of time we had to work on the research itself (as per the length of the semester). For future investigation, I think that it would be extremely beneficial to have more time to observe and perhaps even a second observation location to have something to compare gender and nutritional habits. With a second location, I could potentially look at social class and how that reflects nutrition. North Philly as a whole, has many individuals living in poverty so perhaps their eating habits are not as healthy as someone who lives in Center City Philadelphia. Although, my observations were detailed and I attempted to answer my original research question, I feel as though it was left unanswered. Here is why, there is not enough results to give a definitive answer and I do not want to generalize the information. Another limitation that I need to take into account is the time of year. I conducted an observation in late October and early November, but would the results be similar in May or June? The first of November is when I did two of my observations and the first of the month is when food stamps account become full again and many individuals go out shopping. This limitation reflects the social class, but individuals are affected because perhaps said individuals do not want to shop that day because they know it will be crowed. Over the last couple years, health nutrition, and gender have been researched more and is a growing field. Overall, I am very happy with my field notes and my results, I just wish that I could in-fact have more time to observe and analyze the data so I can assert an answer with one-hundred percent

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