McDonald’s Corporation started out in the way that many businesses do, with one idea and a brilliant mind or two. The year was 1948, when two brothers by the names of Mac and Dick McDonald, set forth with the idea to provide a low cost, quickly produced meal. Thus, the restaurant we know today was born. The menu consisted of only nine items such as: hamburgers, cheeseburgers, soft drinks, milk, coffee, potato chips, and pie. The staple of this menu was the hamburger for only 15¢. In 1954, a milkshake salesman named Ray Kroc stopped by the brother’s hamburger stand to sell them more milkshake machines. Upon learning that the brothers were looking for a national franchising agent, he quickly realized his future would be in hamburgers and not milkshakes. By 1958, McDonald’s had sold its one hundred millionth burger and in 1965, the company offered its first stock option at $22.50 per share. Over the next several decades, McDonald 's continued to grow into the huge multinational corporation it is today. Being a multinational corporation there are many things that the company does that people may see at ethical and many things that may be seen as unethical. The purpose of this paper is to address some of the things McDonald 's does that may seem ethical and some things that may seem unethical in terms of the public at large.
Convenience saves time/ providing convenience
McDonald 's Restaurants are convenient, cheap, and tasty. The McDonald 's Corporation has franchised restaurants in 118 different countries totaling over 35,000 restaurant locations. Chances are you will find a McDonald 's anywhere you go in the world. People like convenience. Being able to grab a quick bite on your way to work or when dri...
... middle of paper ...
...ks so good? That is because the company spends hours, ‘fixing it up,’’ behind the camera to make the sandwich looks so mouth-watering appetizing. In a viral Youtube video, Director of Marketing for McDonald’s Canada, Hope Bagozzi, admits to performing behind the scenes dress up with the sandwiches.They prepare the perfect patty, condiments, bun, and they ever put the cheese perfectly center on the patty. Never in my life have I had a sandwich from McDonald’s where I didn’t have to reset the cheese onto the sandwich. This falls under the Virtue ethical principle as McDonald’s advertisements are misleading, and not honest. The company uses this misleading information to draw in customers which is unethical. While McDonald’s should be commended for admitting this it is a shame that they have to dress up their products in order to get people to eat at their restaurants.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following: • Choosing the socio-cultural and global segments of the general environment and explaining which segment would rank highest in the influence on McDonald’s Corporation and also assessing how those segments affect McDonald’s Corporation. • Discussing the two forces of competition, which are threat of new entrants and threat of substitutes, and identifying the most significant of those forces for McDonald’s Corporation.... [tags: McDonald’s Case Study]
2712 words (7.7 pages)
- McDonald's Corporation: Case Study McDonald's Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald's went public in 1965 and introduced its flagship product, the Big Mac, in 1968. Today, McDonald's operates more than 30,000 restaurants in over 100 countries and have one of the world's most widely known brand names. McDonald's sales hit $57 billion company-wide and over $25 billion in the United States in 2006 (S&P).... [tags: Business Case Study]
1423 words (4.1 pages)
- In the early 1940’s, the world was introduced to one of the largest companies within the food industry. What had started as a small entrepreneurial venture, quickly evolved into one of today’s largest fast food companies in the world. No matter where you in the world, everyone is capable of recognizing the big golden arches as a representation of the famous corporation, McDonalds. Their globally known status has functioned as a major contributor to consumer culture in Canada and as well as internationally.... [tags: Globalization, Culture, McDonald's, Sociology]
1156 words (3.3 pages)
- Organization The following essay illustrates how value is provided to customers within the organization. By utilizing stakeholders, organizational policies, and specific strategies, McDonald’s works towards constantly innovating its service and product. A. Stakeholders The first and most important stakeholders for McDonald’s are its customers. The importance placed on consumers is demonstrated by the company’s mission statement “To be our customers’ favorite place and way to eat and drink” (McDonald’s, 2013).... [tags: McDonald's Case Study]
1443 words (4.1 pages)
- Intro The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).... [tags: McDonald’s Case Study]
1650 words (4.7 pages)
- McDonald's Case Study Company overview McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, breakfasts and soft drinks. More recently, it also offers salads, fruit, snack wraps, and carrot sticks. The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant.... [tags: Fast Food Business Analysis]
1579 words (4.5 pages)
- McDonald's Case Study As organizations seeks ways to increase profits by filtering into international markets, many turn to the field of public relations as a way of reaching cross-cultural markets. Factors such as values, cultural differences, language barriers, beliefs, etc…in order to successfully promote an organization's products and services. Public relations practitioners have the responsibility to be the mediator between the organizations and public(s). According to Murphy and Dee (1992), " Public relations makes organizations more effective by building relationships with stakeholders in the environment that have the potential to constrain or enhance the mission of the org... [tags: Papers]
1751 words (5 pages)
- The McDonald’s Corporation case study take a comprehensive look into the competitive market of the fast food industry. Particularly, McDonald’s and some of it greatest fast food competitors. In this analysis I will be revealing the marketing strategies of McDonald’s and other fast food companies. Identifying the trending tastes of consumers in this market, tactics used by McDonald’s competitors such as Wendy’s and Burger King to one up the marketing strategies of McDonald’s. I’ll also be assessing the strength, weaknesses, opportunities and threats of McDonald’s in this market segment.... [tags: Fast casual restaurant, Fast food]
828 words (2.4 pages)
- PROBLEM IDENTIFICATION The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis.... [tags: Business, Case Study, solution]
1147 words (3.3 pages)
- Introduction McDonald’s is comprised of over thirty four thousands native restaurants and serves sixty five million individuals in additional than 119 countries day by day. The corporate is that the largest food distributor within the world and is a component of the yank means of life. McDonald was introduced by Dick and McDonald of Manchester, New Hampshire in San Bernardino, California. it absolutely was more distended by business partner, Ray Kroc, of Illinois, UN agency then along found the thought of McDonalds Corporation.... [tags: Strategic management, Management, Leadership]
840 words (2.4 pages)
- How Moira 's Character Development Helped Shape The Key Messages Of Gender Equality And Personal Liberty Against The Forces
- Martin Luther King Jr.
- Analysis Of The Movie ' The Night Of The Murder '
- Small Red Bumps On Skin
- The Lottery By Shirley Jackson
- Analysis Of Disney Movies ' Career With Snow White And The Seven Dwarfs '