Case Study: Matching Dell

Case Study: Matching Dell

Introduction:

Dell corporation is a well known computer company incorporated in 1984. Dell Computer Company is the pioneer of the highly publicized business model called "Direct Model" in the personal computer industry. It had launched a method which attracted millions of customers across the world starting from personal use to small and medium size corporation use. Dell customized its computers to the individual need.

1) Describe and analyze Dell's process strategy (management philosophy, efficiencies, bottlenecks, supply chain partners, etc.). What's the advantage and disadvantage of their process model?

Dell computers

2) Discuss why Dell's competitors, such as IBM and HP, would stick to their process models.

3) As usual, the last part of the case study will focus on the current PC markets. Do some research in this market and pick up one major player (Dell, HP or IBM) to analyze their development strategies. For example, the merge of HP and Compaq, the deal between IBM and Leveno, or Dell's middle-age problems (decreasing marginal profits, product recalls, etc.)

Four Steps in the Cycle:

Value Identification:

Value identification concentrates on creating customer base. Identifying customers and looking into their needs. It focuses on how to fulfill these customer's needs with the best way possible. Benihana's value was created from the showmanship of the chef. Hiroaki Aoki after coming to the US grasped quickly the importance of offering to customers something different from any other restaurant in the country. He was in New York, the city of Broadway shows. Theatre is what people come here for and to get theatrical experience with their lunch or dinner, what better one would ...

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...ucceeded. All the advertising emphasizes the chef and the food, but is that really what the public comes for? Absolutely yes, that's what people come for. As an evidence of the above statements, I have shown the chart of last 10 years Net Sales of Benihana which has almost tripled. The net income has risen from $4.95 million in 1997 to $14.56 in 2006.

To summarize the case, I think Benihana is extremely successful Japanese Restaurant chain of the United States. They have predicted the future of Benihana in 70's as we read in the case study and today it all seems to be turning in to reality. Global economy being the focal point of any business, they need to keep the whole world in mind without excluding any country. I think Benihana can continue to grow with even greater rate if they keep their originality with them which is the authentic hibachi-style cooking.