Market Growth: Coffee consumer numbers are rising worldwide. According to The Business Insider coffee falls second after crude oil and has a worth of approximately $100 billion. Keurig Green Mountain has a large market to target. The coffee industry is not only growing but coffee consumers are willing to pay the price for their daily caffeine boost. The growth in this industry is definitely a strength for Keurig Green Mountain and also an opportunity that should not be wasted.
The Keurig and coffee: When the Keurig was first introduced it was a new product in the market. Its purpose was to provide the consumer with a fresh cup of coffee almost instantly (within 1 minute). Providing the consumer with a fresh, warm, cup of coffee and in a fast manner is a great strength of Green Mountain coffee. These three features are competitive advantages that other coffee companies such as Starbucks and other coffee shops do not provide. The customer wants warm, fresh coffee instantly from the comfort of their home or work office and Green Mountain offers it.
User Friendly: Green Mountain is known for their innovative coffee maker – The Keurig. A great aspect of The Keurig is that it is easy to use. User friendly products encourage customers to purchase the product and increases the product satisfaction ratings.
Variety: According to the article, The Tyranny of Choice, “thanks to a mix of modern medicine, technology and social change, choice has expanded from the grocery shelf to areas that once had few or none.” This article states that the more varieties you have of a product the more difficult it becomes to make a decision. On the other hand, I believe that the customers want variety tailored to...
... middle of paper ...
...: Mcgraw-Hill, 2013. 99-102. Print.
Goldschein, Eric. "11 Incredible Facts about the Global Coffee Industry." Business Insider. Business Insider, Inc, 14 Nov. 2011. Web. 21 Oct. 2014.
"Keurig 's New Coffee Pod DRM Hacked, Copied? - The Digital Reader." The Digital Reader. N.p., n.d. Web. 25 Oct. 2014.
"Marketing in 2012: The End of the Middle?" Marketing 13/14. Ed. Nisreen Bahnan. 36th ed. S.l.: Mcgraw-Hill, 2013. 2-4. Print.
"Our Company." Home. N.p., n.d. Web. 23 Oct. 2014.
"Robot Check." Robot Check. Amazon Reviews, n.d. Web. 23 Oct. 2014.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- The two companies involved in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are both in the coffee industry. What is interesting is that Keurig Coffee Inc. actually started off as “a technology company in the coffee industry where they developed a brewer that represents a fusion of technology and design” (C36 in the book, [Dess et al, 2012]). Green Mountain Coffee Roasters’ website is http://www.greenmountaincoffee.com and Keurig Coffee Inc.’s website is http://www.keurig.com Background and History Green Mountain Coffee Roasters initially got started in 1981 as a small café in Waitsfield Vermont and united with Keurig later in 2006.... [tags: performance, weakness, online market]
2299 words (6.6 pages)
- Introduction How many times have you ever said to a new or old acquaintance do you want to grab a cup of coffee. Coffee is a drink where we can get to know someone better or just sip while catching up. The latest Hoover’s (2015) market research Keurig Green Mountain is the third largest manufacturer and distributor of coffee and coffee-related products behind both Starbucks and Nestle. Single-cup coffee is experiencing growth, and Keurig Green Mountain built their business on the single-cup concept.... [tags: Coffee, Brazil, Starbucks, Ethiopia]
1030 words (2.9 pages)
- The Keurig Green Mountain Coffee Company is a leader in specialty coffee, coffee maker, teas and other beverages. They have provided the means for brewing a single cup of coffee from the comfort of your home or workplace. The Keurig green Mountain Coffee Company focuses on the consumer and improving their coffee experience. As a company, they are emphasizing the importance of social responsibility. They claim that 85% of the waste from coffee is diverted from landfills and that their company has provided 57k total hours of volunteering.... [tags: Coffee, Brazil, French Guiana, K-Cup]
711 words (2 pages)
- Green Mountain Resort Case Study Background Green Mountain Resort used to be a small resort in the Appalachians. It offered minimum facilities which included skiing, golf and tennis. It was far from major population centers, and the main reason for its erection was to entice buyers from its environs. Many, if not all, property owners got membership to the resort and they were happy about it. However, as soon as the real estate sold out, Green Mountain needed to operate as a normal resort this time, without the easier access to the property buyers.... [tags: land, turnover problem, facilities]
1089 words (3.1 pages)
- Case Study of the Green Mountain Resort Introduction In this week’s assignment we will discuss the images of managing change and how they relate to the case study of the Green Mountain Resort. First I will identify the change images held by key players in the case study. Then we will look at how the assumed change images influenced dealing with the issues in the case study. Then we will apply an additional change image to the case study and discuss the possible outcome. Then finally I will discuss thoughts on the statement from the text “if we only draw upon one particular frame, then this will take us away from the thinking about what is going on from an alternative perspective” (Palmer,... [tags: managing change, hospitality, images]
902 words (2.6 pages)
- Keurig Green Mountain in many ways has delivered on all of key goals and priorities. Green Mountain Coffee (GMC) has welcomed a significant number of new brands into the Keurig® family; launched the Keurig® 2.0 system and accelerated new product innovation; implemented continuous productivity and efficiency enhancements throughout the company’s operations; and began the process of globalizing the Company with the launch in the U.K. At the same time, we generated significant value for shareholders by investing behind organic growth and returning nearly $1.2 billion to shareholders via dividends and share repurchases.... [tags: Financial statements, Balance sheet]
1419 words (4.1 pages)
- The founders of Keurig Inc. created the company to develop an innovative technique which allows customers to brew one perfect cup of gourmet coffee at a time. In this case, the CEO Nick Lazaris along with the other leaders of Keurig Inc. must determine how to successfully enter the at-home-market for use at customers’ homes, while maintaining a healthy relationship with Green Mountain Coffee Roasters, Inc. (GMCR) and Van Houtte. GMCR and Van Houtte are two of the company’s main roaster partners that own a 70% stake in Keurig, so they want the business to succeed but are a little apprehensive about the company’s marketing and pricing strategies.... [tags: gourmet coffee, brewing systems]
1455 words (4.2 pages)
- I. Problems A. Decreasing Sales Over the past several years, Green Mountain's sales growth has decreased. In 1998, net revenues totaled at 55.8 million dollars. There was an increase in sales over the following years. In 2002, revenue increased by a mere 4.6%.There are several flaws and problems in the company that may decrease revenue sales. B. Competition There are six major competitors: Gevalia, Illy Café, Millstone, Peet's Coffee and Tea, Seattle's Best and Starbucks. Starbucks seems to have a strong share in the available market.... [tags: Business Case Studies]
599 words (1.7 pages)
- Setting "Brokeback mountain Mori" begins in a mental institution, passes through an anonymous motel room and tattoo parlor, and ends in the back of a police car. Brokeback mountain never explicitly mentions whether Leonard has been in a mental institution (though certain ambiguous clues indicate that perhaps he has). It also passes through motel rooms and tattoo parlors, but it adds other locations, such as Natalie's house, the bar where she works, a diner, and the abandoned building where Leonard kills both Jimmy and Teddy.... [tags: Brokeback Mountain Essays]
1801 words (5.1 pages)
- Green Mountain National Forest The Green Mountain National Forest, established in 1932, is Vermont’s only National Forest. It is managed in the spirit of multiple uses, including recreational activities, logging and watershed protection and management. An ecosystems management approach has recently been adopted by the U.S. Forest Service in maintaining the forest. In 1964 the Congress of the United States passed the Wilderness Act in an attempt to set aside, in the words of the act, "an area where earth and its community of life are untrammeled by man"; the lands designated as wilderness areas were to be "affected primarily by nature." Six areas, totaling 59,598 acres of the Green Mountain... [tags: Essays Papers]
379 words (1.1 pages)