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How to make a fast food restaurant feasible
Negotiation skills in daily life
Ethics in a fast food restaurant
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While there are many active fast food businesses in four countries, our business or organization will be relatively new locations. Therefore, it will be important that the company take into consideration the various cultural differences it is likely to experience in the three countries. By taking a second analysis at the different characteristic of the people of Israel, Arab Emirates, Mexico, and China, the organization will have to keep in mind or be mindful of the values, employees, customers, and possible new training that will be necessary or required for development. Using London as an example, the citizens of this country are quite familiar with fast food because it is considered as a western style of eating. In my opinion, I do not foresee any difficulties running a fast-food hamburger franchise in Israel, for a matter of fact it will be less difficult for the employees to adjust (Chaney & Martin, 2013).
Even though the citizens of Arab Emirates are familiar with fast food, there are other important disparities that the company has to be mindful of. The normal view or perception is that Britain is a nation of fatties whose voracious appetite for fast food is the result of the swift expansion of restaurant chains such as Kentucky Fried Chicken (KFC), McDonald's and Burger King. But in terms of outlet numbers, the real growth story is actually with chains perceived to have a healthy eating image. Taking into consideration the healthy eating image, our organization will strive in that area because the business will distinguish itself from amongst the already common presence of fast food in that Western nation. The organization will cater to the citizens of Arab Emirates growing interest for more nutritional and healthy fast f...
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...ived as illegal in the United States, even if they are considered as legal in the country where the business is conducted (Chaney & Martin, 2013)..
1. What business ethics are involved in this decision?
Now that the organization is actively involved in a globalized market, they need to be mindful that the entire globe is our potential customer. As a result, it makes doing business more challenging than ever before. The organization needs to be much more sensitive to the needs and cultures of people from around the world. By conducting business in a foreign country, the representative needs to be skilled with proper negotiating and bargaining techniques. To some organization and top managers those requirements may seem demanding, but it helps to increase their interpersonal skills, and at the same time it broadens their tolerance level (Chaney & Martin, 2013).
Fast food nation is divided into two sections: "The American Way", which brings forth the beginnings of the Fast Food Nation within the context of after World war two America; and "Meat and Potatoes", which examines the specific mechanizations of the fast-food industry, including the chemical flavoring of the food, the production of cattle and chickens, the working conditions of beef industry, the dangers of eating this kind of meat, and the international prospect of fast food as an American cultural export to the rest of the world.
Fast Food Nation, by Eric Schlosser, is a stark and unrelenting look into the fast food industry that has ingrained itself in not only American culture, but in many cultures around the world. There is almost no place on earth that the golden arches has not entered. Aside from Antarctica, there is a McDonalds on every continent, and the number of countries that have fast food restaurants is growing on a daily basis. Schlosser describes in detail what happens behind the scenes, before the hamburger and fries come wrapped in environmentally safe paper and are consumed by millions of people daily.
In Fast Food Nation, Schlosser goes beyond the facts that left many people’s eye wide opened. Throughout the book, Schlosser discusses several different topics including food-borne disease, near global obesity, animal abuse, political corruption, worksite danger. The book explains the origin of the all issues and how they have affected the American society in a certain way. This book started out by introducing the Cheyenne Mountain Air Force Station beside the Colorado Springs, one of the fastest growing metropolitan economies in America. This part presents the whole book of facts on fast food industry. It talks about how Americans spend more money on fast food than any other personal consumption. To promote mass production and profits, industries like MacDonald, keep their labor and materials costs low. Average US worker get the lowest income paid by fast food restaurants, and these franchise chains produces about 90% of the nation’s new jobs. In the first chapter, he interviewed Carl N. Karcher, one of the fast food industry’s leade...
The table demonstrates the amount of money (in millions) big fast-food restaurants spend on making advertising to the public youth. (Source: The Nielsen Company (2010) from "Marketing Aspects Of Nutritional Labelling.").
Eric Schlosser and Charles Wilson’s Chew On This explores the dark secrets of fast food. The authors first describe the background of fast food and their tactics with customers, and then elaborate on the impact of fast food on society today. Their view on fast food is a negative one: through describing various aspects of fast food, the authors ultimately reveal how the greediness of businessmen has caused the loss of individuality and the growth in power of corporations. They explain the effects of fast food on health, traditions, and animals, clearly showing fast food’s negative impact.
Fast food restaurant chains are a popular and convenient choice for eating on the go in our modern society. There are certainly several positive aspects to fast food establishments, but are the potential health detriments and collective negative effects on society worth it? Or would it be better to support locally owned and operated restaurants? Here I will examine several facts pertaining to these restaurants, as well as explain why I personally believe we should not frequent these establishments, but rather support local restaurants.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food restaurants following the same basic ideal that is tasty foods served fast at a minimal cost (2011). Schlosser explains how fast food restaurants have gained substantial market share of the consumers; he also shows that by marketing to children and offering less unhealthful fare, that are purchased from mega-companies which are often camouflaged with added ingredients and cooked unhealthful ways, that these companies are indeed causing irreparable harm to our country (2004).
The American life has been transformed by the fast food industry not just changing the American diet but also the culture, workplace, economy, and the landscape. “Today about half of the money used to buy food is spent at restaurants-mainly fast food restaurants.” (Schlosser) This could be due to the fact that about two-thirds of working women are mothers. The impact of fast food on the American culture is transparent when just looking at McDonald’s. McDonald’s has become the world’s most famous brand; the golden arches are more known than the Christian cross. “A survey of American schoolchildren found that 96 percent could identify Ronald McDonald.” (Schlosser) McDonald’s is responsible for 90 percent of new jobs in The United States. The landscape has changed due to the fast food ...
Now, some will argue that it is not the fast food chain’s problem, that it is the customers’ problem for buying their food. But here is why they are wrong. Fast food restaurants have not made any positive changes, at least healthier ones and many people depend on something quick to go back to what they were doing, but they do not have the choice of getting something healthy because fast food restaurants do not have any healthy options. This makes the public think twice and actually end up picking something unhealthy because they do not have any other options to choose from. Moreover, fast food has also been proven to lead to heart diseases. This is due to the high cholesterol that fast food contains in their meals. By consuming a lot of cholesterol, plaque will start to build up in the walls of the arteries, which can narrow the blood flow in the coronary arteries and cause a heart attack if blood supply is completely cut off. Secondly, fast food is also the leading cause of obesity, which has become a natural problem in the fast food era. The reason why fast food leads to obesity is because their meals are high on fat and carbohydrates which add on a lot of calories. Obesity has also been linked to leading to other health problems like heart disease, diabetes, problems breathing and other serious health problems. Furthermore, fast food chains are also a critical problem because they are causing other serious health problems by adding other ingredients and additives to their food. Fast food chains are known for adding extra ingredients like sodium or an additive like trans-fat to make their food taste better. By increasing sodium intake, the individual could experience high blood pressure (hypertension), which can lead to heart attack, stroke and other health threatening diseases. On
Subway has just become the biggest fast food franchise in the United States. They advertise a healthy menu full of all natural ingredients. However a recent experiment by the Journal of Adolescent Health found people consume almost the same amount of calories at Subway as McDonalds (Lesser). Subway is not the only fast food advertising healthy options however. Despite the unhealthiness of fast food, these chains do offer some benefits. Natalie Stein,a writer for the live strong foundation, who focuses on weight loss and sports nutrition points out some crucial benefits of fast food. Stein acknowledges the convince of fast food in her article “What Are the Benefits of Fast Food?” She believes that having fast food restaurants on almost every corner is a good thing. This might be a good thing to some people, but what is too much? The conveyance of fast food chains has driven out grocery stores and ruined a chance at a healthy diet. With obesity growing in the United States maybe it’s time to rethink the actual conveyance of fast
A major challenge of doing business internationally is to adapt effectively to different culture. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values (Hodgett &Luthans, 2005). Doing business overseas has its challenges as well as it rewards.
Throughout the world fast food has made a tremendous impact on the marketing world and the people that are consuming the food. Marketing has been directed towards the children and adolescents throughout the world and has benefited but also harmed the fast food companies that are using these marketing techniques. The use of toys and catchy tunes attract these young people to want to buy the food from that company. But the examination of the healthiness of the food has also harmed the profit margin for these companies. Overall, the fast food industry has taken significant damage in the way that they currently run things from the way they market to the health concerns that is caused by the food.
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
Consumption habits are very important factors for international marketing strategy for fast food chains. Culture is also involved in here again, though these days’ customers are always looking forward to something new in the service and products. Then again, taste of customers is changing as they are transforming towards dining in if the image of fast food is not healthy. Health conscious customer are quick to abandon fast food, they find the fast food very harmful for lungs, heart and blood conditions.