Essay on Case Study : Ikea 's Largest Furniture Retailer

Essay on Case Study : Ikea 's Largest Furniture Retailer

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Case Study 6.1
Kishan solanki
University of the Potomac
BUS510 Strategic Management
07/17/2016
Professor
Petya Nikolova






Abstract
This case study is the analysis of IKEA, It is a multinational group of companies that designs and sells ready-to-assemble furniture (such as beds, chairs and desks), appliances and home accessories. As of January 2008, it is the world 's largest furniture retailer. Founded in Sweden in 1943 by then-17-year-old Ingvar Kamprad, who was listed as one of the world 's richest people in 2013,












Since its 1943 founding in Sweden, IKEA has offered home furnishings and accessories of good design and function at low prices so the majority of the people can afford them. IKEA is a favorite among customers searching for well-designed products at low prices. IKEA stores sell ready-to-assemble furniture, appliances, and household goods. Today the firm is the largest furniture retailer in the world, with 139,000 employees operating in 43 countries. Germany is the firm’s largest market, followed by the United States and France. Its large range of products includes furniture, food, large items such as cabinetry, and smaller items such as kitchenware, décor, and small plants. IKEA also operates restaurants within their stores. IKEA also operates restaurants within their stores. IKEA has become known for its well-designed, low cost products, its eco-friendly initiatives,


The IKEA concept is based on their market positioning statement “Your partner in better living. We do our part, you do yours. Together we save money” and focuses on a commitment to product design, consumer value and clever solutions. By using inexpensive materials in a novel way and minimising produc...


... middle of paper ...


... reflecting the difficulty it takes to carefully monitor a business’s supply chain. IKEA reacted immediately to the revelation by pulling the products, implementing DNA testing to reassure consumers, and dropping the supplier responsible. As a result of this ethical challenge, IKEA’s supply chain management might significantly improve as the organization is now taking greater measures to ensure the authenticity of its products.

References

Charles W.L. Hill, Gareth R. Jones. Theory of Strategic Management with Case.
9th Edition, South-Western Cengage Learning, 2010

Rotharemel, F.T. (2013). Strategic Management: Concepts and Cases, (1st ed.), New York: McGraw-Hill. ISBN-13 9780077497712

Loeb, W. (2012, December 05). Retrieved March 24, 2016, from http://www.forbes.com/sites/walterloeb/#31808b8b1aba


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