Essay on Case Study : Domino 's Pizza

Essay on Case Study : Domino 's Pizza

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Neda Baharfar
0880978
Case: Domino’s


DOMINO’S PIZZA was found Tom Monaghan in 1960 and it is growing to 8000 store in 2006 that 3000 of them are international store.
About history of Domino’s Pizza:
• one of the leading companies worldwide in online transaction
• number one position in sandwich delivery in 2008
• Delivery service increases its brand popularity and gives it the good advantage comparing with others that did not have it.
What do you think caused the crisis within Domino’s that led to the “Pizza Turnaround” Campaign?
In my opinion there are more factors that cause the crisis. On is delivery. by relying on the duration for the delivery ,the expectation have been set up to get pizza’s across the regions under 30 minutes, however it decrease the quality of human made pizza. The taste and diversity are big problem with them. There is no innovation in pizza menu and it needs to add more on its pizza menu and the customers complain about its taste.
Comment on how the New Product team used Attribute Analysis to test various pizza concepts.
The new product team has a goal t...

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Essay on Case Study : Domino 's Pizza

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