1. The 5 Cs:
1.1 Company: MRC is an award-winning boutique film and T.V. production house, with a reputation of “director-driven projects”. MRC has focused on creating new content, and attracting top talent by giving the filmmakers the financial support and a flexible atmosphere to develop the projects; they put significant efforts on issuing contracts that align creativity with profitability. MRC started with strength in the film industry and obtained significant awards; it then moved its presence to the TV space attracted by the larger margins, and began experimenting in the online space with short episodes. The successful business model with a strong reputation and capabilities to attract top talent, allowed MRC to develop the idea of House of Cards, a TV series with excellent content, and A-list film actors and director bringing the content to life on the small screen. MRC’s relative young presence in the industry and boutique structure creates risks, especially as the firm is taking the opportunity to create a new value proposition full of new and unknown variables while competing within an oligopoly market structure.
1.2 Customers: As House of Cards is brought to the marketplace, MRC’s first customers are the potential networks who bid for the rights to the show. The potential customers are segmented in television networks and online video services. The television segment is divided in 3 types of networks: premium cable networks, basic cable networks, and broadcast networks. However, MRC is not considering broadcast networks as a potential customer for...
... middle of paper ...
...; MRC needs to shift from being platform-centric to platform-agnostic, and accepting Netflix’s deal would be a stepping stone in this evolutionary process for the firm.
The production studio is ignoring streams of revenue that can be attractive. In the current age of media, the airing of a production is not the only revenue stream; consumers are increasingly interested in the engagement opportunities that turn a production into a lifestyle, a 360-degrees immersive experience where the consumers own the House of Cards experience and dictate how the production is consumed. This inclusion of experiential marketing in the strategy can be facilitated through the usage of the online services (Netflix) as a platform for distributing the product, as there is a 1-to-1 relationship with the consumer and real-time statistics to offer the end-customer the experiences it wants.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Developing a quality lesson plan that caters for every student and their needs and wants is not all that easy. Additionally, managing a classroom, using contemporary strategies and ensuring students are reaching their potential is even more difficult. Geduld (2015), mentions that one of the most difficult parts of teaching is that each student is unique which means teaching should be customised for individual students. However, the uniqueness of students should also be seen as a resource. A resource in the sense that the whole class can use each other’s strengths and abilities to perform as a team.... [tags: Education, Educational psychology, Assessment]
1262 words (3.6 pages)
- Daily consumers are confronted with advertising campaigns trying to lure their slightly used electronic devices into retirement by being swayed into upgrading to the most recent model. A 2007 study conduct in the United States revealed “500 million used cell phones that are stockpiled in closets and drawers will eventually end up in landfills as electronic waste (E-Waste).” As E-Waste continues to spread across the globe it is growing faster than leaves can grow on trees and it is posing a threat to human health and the environment (E-Cycle).” Consumers recycling cell phones to reuse materials is environmentally and socially beneficial in reducing E-Waste.... [tags: Conservation]
942 words (2.7 pages)
- Chapter 1: Project Management Overview Popularity of PM Interest in Project Management is ever increasing. The recent upswing is related to the brave new world that we live in. The world is changing at an increasing rate. New industries seem to appear almost overnight – social media is changing everything. Combine all of that with the economic swings, projects cannot be managed like we did in the past. Regardless of major or area of study, all disciplines work on projects and thus the individuals in those areas of study should understand and be able to apply the concepts.... [tags: Project management, Management, Project]
1324 words (3.8 pages)
- Planning your research is the main topic discussed in this chapter. Talking about your research helps establish responsibility for it. The research plan that I established this year with all my classes was the utilization of flash cards. It’s going very well, the majority of the students are completing and presenting their flash cards to me. The reason for this could possibly be that I am grading the flash cards as a quiz grade. This provides enough incentive for them to complete. Grades have slightly improved but I am not for certain due to the short time frame.... [tags: flash cards, study techniques]
609 words (1.7 pages)
Model of Critical Success Factors and Success Criteria for Project and Project Management Success in a Developing Country
- Abstract The current study explores the relationship between critical success factors (CSF) and success criteria quantitatively using multiple regressions. To develop the relationship four groups of success criteria (iron triangle, organizational benefits, information system benefits and stakeholder’s benefits) and five groups of CSFs (Factors related to project, leadership/manager, team members, project organization and environment) were used. Results demonstrate that every success criteria has at least one significant relationship with any group of CSF.... [tags: Project Management ]
2948 words (8.4 pages)
- UNIT 5, 6 “PRINCE2 PROJECT MANAGEMENT SYSTEM” AND “MS PROJECT CLOSURE” NAME- SARABDEEP SINGH STUDENT ID- C0661489 COURSE- EPM 2112 SUBMITTED TO- PROF. BOB XOURAFAS MOTIVE- the motive of studying this unit is to understand to what is prince2, how it is different from the PMBOK, what are the similarities and so on. Moreover, we will study closure of the project using MS project.... [tags: Project management, PRINCE2, Project, Management]
1007 words (2.9 pages)
- Abstract The following paper will explore project management as it relates to budget, time and user requirements. These are all important aspects to be aware of when developing or managing software projects. There are various online resources available to give guidance on how to properly meet these requirements. Budget is met in various ways and after considering many factors. These include failure to recognize cost for resources used on the project, not leaving room for the unexpected, and not continuously monitoring cost throughout the project.... [tags: Project management, Management, Project manager]
1685 words (4.8 pages)
- The debate regarding the national id cards centers around a few key issues such as: its potential effectiveness of catching terrorists and apprehending criminals, reliability of this system , the financial costs of implementing this new program, and lastly, it would infringe on our personal privacy rights. You are essentially being monitored by the government and recorded your every move, and being monitored for all your normal day to day activities. 1. Privacy: This card will hold a vast amount of personal information such as your name, address (and former addresses), names of other family members, your religion, education, fingerprints, and much more.... [tags: National ID Cards, USA, ]
825 words (2.4 pages)
- Everybody learns differently; many people thrive off of learning based on vision whereas others thrive off of hearing. This concept can be applied when developing an ideal study environment. For example, many people are able to focus well in noisy environments where others can only focus in udder silence. Thus a person must create their own ideal space to study, whether it may be in a dorm listening to music, their room at home, or a specific place in the library. These simple ideas can help anybody increase their productivity when it comes to studying.... [tags: Homework, Study skills, Bedroom, Time]
1033 words (3 pages)
- Project management is about integrate many small systems inside an organization and related all of them to reach company`s objectives with excellence. For Harold Kerzner project management is plan, organize, direct and control a range of resources through time, taking into account the cost and performance. Project managers are always seeking for new techniques and new methods to improve quality, reduce time and increase profit inside a process. Project Management has been evolving during the past 30 years, one of the reasons is globalization, managers need to be developing their companies to follow the technology and the market demand.... [tags: Project management, Management, Plan, Planning]
894 words (2.6 pages)