Case Study : Coldwell Banker 's The Real Estate Industry Evolving It Into A Professional Structured Business

Case Study : Coldwell Banker 's The Real Estate Industry Evolving It Into A Professional Structured Business

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Coldwell Banker network extended to reach over 120,000 affiliated sales associates and more than 4,000 offices in 47 countries outside the United States. In 2002 Coldwell Banker decided to set up Operations in Egypt. Coldwell Banker in Egypt redefined the real estate industry evolving it into a professional structured business. Coldwell Banker Egypt Network consists of 7 Residential and Commercial offices located in Egypt. End of 2008 Coldwell Banker revolutionized Egyptian real estate yet again when it launched an independent company introducing a new line of business.
New Homes Was designed to be the first company dedicated solely to the Sales and Marketing of new built projects to cater to a growing demand for gated community concept. New Homes enjoys the largest inventory of reputable/qualified Real Estate developers under one Roof (34 developers) New Homes portfolio of projects covers different districts and caters to A and B market segments with Zero% buyer commission. New Homes works as a sales and marketing arm for credible developers, its role is to act as a gateway to both local and International sales. New Homes Dedicated and well trained team of 60 consultants work closely with 65 sales agents in Coldwell Banker sales offices, total of 125 Real Estate Consultants in more than 10 sales offices. Moreover, New Homes Wide Database of more than 150,000 clients used to efficiently promote our developments. New Homes database is registered and classified in CRM (customer relationship management) which is used as research tool that help analyzing data; thus targeting the right market. It also allows effective customer service. New Homes Geographical presence allows a wider exposure to our developers and helps us to serve our ...


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... purchaser with the ability to settle on the right choice through its customized programming and amazing client administration. An unlimited showcasing spending plan permits New Homes to advertise for undertakings forcefully and offer more extensive introduction to the tasks for the advantage of the engineers. 100 advisors of New Homes committed group working intimately with 125 deals operators of Coldwell Banker Egypt deals group in more than 14 areas crosswise over Egypt. New Homes Lounge which outfits the purchaser with the ability to settle on the right choice through CRM programming and incredible client administration. An immense advertising spending plan permits New Homes to market extends forcefully and offer more extensive presentation to the undertakings for the advantage of the designers. An aggregate of 70,000 customers to date and more than 80 Projects.

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