Case Analysis #2: Bright Light Innovations
By: Autumn McRee
The Starlight Stove consumes 50 to 70 percent less.
A thermoelectric generator generates the electricity for the stove.
The starlight stove offers features unlike the competition.
Starlight Stoves allows families to save time on looking for wood or gathering materials for different stoves.
The Starlight Stove is cheaper than the competition.
Funding is harder because it is sponsored by a non-profit organization.
A small percentage of the Nepalese can read.
Launching its product in a unique culture can have its economic challenges.
Starlight Stove offers consumers a safer way to cook.
89 percent of homes in Nepal need electricity.
Household efficiency can be increased more than 20 percent per day by using the Starlight Stove.
Starlight generates more hours of light which could help children focus on education.
Hydropower allows homes to generate electricity at no additional cost.
Solar panels are can be used to produce electricity with ease.
Finding a bank or institution to fund micro-loans might be difficult for the team.
Evaluation of Alternatives
Bright Light Innovations has a series of considerations that need to be reviewed before making final decisions. Culture and population are important factors for management to evaluate before reaching onto this market. There are good factors such as climate and social needs that make Nepal a strong market to introduce the stove business. However, funding and household income are big concerns for management because even though there are a lot of strengths and opportunities for Bright Light Innovations in Nepal, treats and weaknesses can negat...
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...ght Light Innovations needs to find a financial institution that can offer flexible loans to the Nepalese villagers as household incomes vary from district to district. If the product is manufactured locally, which can save a lot of import taxes, management might consider establishing a discount program for the employees. As a result, more locals will be able to afford buying the Starlight Stove, increasing brand name and brand loyalty throughout the villages. In today’s economy, marketing strategies have to be flexible enough to accommodate market needs and preferences. The long-term success of a product comes from strategic marketing plan ideas and “long-term marketing
and brand building that can directly impact the competitiveness of a company, especially by differentiating it from competitors, and product placements part of long-term marketing and brand building”
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