Case Study : Bombardier Inc. Essay

Case Study : Bombardier Inc. Essay

Length: 1891 words (5.4 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Bombardier Inc. is a Canadian based manufacturing company of planes and trains. The company’s head office is located in Montreal, Quebec, Canada. (Aerospace Industries Association of Canada, 2014)

The table below shows all the various locations of offices for company around the world.

Aerospace Transportation Aerospace and Transportation
United Arab Emirates Austria
Czech Republic
South Korea
Thailand Canada
South Africa
United Kingdom
United States

Bombardier Inc. is a global phenomenon with over 76,400 employees from all over the world. (Bombardier World Presence, Bombardier, 2014)

Joseph Armand Bombardier built his first creation in 1937 at the age of 15 to solve a problem. He built a snowmobile like machine that would assist the citizens travelling through the snowy winters in Quebec, Canada. The Bombardier Inc. started in 1942 under the name L’Auto Neige Bombardier Limitèe. In 1959, Bombardier Inc. launched skidoos. By 1971, Bombardier Inc. entered the railway business and made their way into Aerospace in 1989. In 2012, Bombardier signed the largest business jet order in history, at the price $7.8 Billion. (History of Bombardier, Bombardier, 2014)

Bombardier Inc.’s two divisions include Bombardier Aerospace and Bombardier Transportation. Their aerospace division employs approximately 37,700 people. According to the company website, Bombardier Aerospace focuses mainly on business aircrafts, commercial aircrafts, amphibious aircrafts, specialized aircraft solutions, and aircraft service and training. ...

... middle of paper ...

...tomer-centered culture, which meets the commitment at every level of the company, as the company strives to innovate and keeping moving. Lastly, shareholder focus is about focusing on creating sustainable values through developing products that are as profitable, giving the shareholder as much benefits as possible. (Core Value, Governance, Bombardier, 2014). The corporate culture Bombardier has is evident as they are a leading organization; they need to maintain a good corporate culture in order to be successful in the modern business world as good culture attracts more employees, investors, customers, and overall stakeholders. In an interview, Pierre Beaudoin said that company is about “flying people not planes” (Simpson, McKinsey Company, 2011). From all their core values, it is evident that Bombardier makes an effort to maintain a positive organizational culture.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Case Study : Apple Inc. Essays

- Apple Inc. is one of the most iconic brands of modern times. Scores of individuals own Apple products and just as many more individuals profess loyalty to the brand founded by Steven Wozniak and Steven Jobs in 1976 (Gamble & Thompson, 2011). Analysis of the study presents areas for opportunities and options for change. The analysis presented will offer insight into the strategy employed by the company in 2009 as well as a SWOT analysis of the company, in general. The analysis will expose details of Apple’s plans and offer possible options to entertain in the company’s future....   [tags: Apple Inc., IPod, IPhone, IPod Nano]

Better Essays
1640 words (4.7 pages)

The Global Transportation Industry: Bombardier Essay

- Political Factors Being a major player in the global transportation industry, governments are both partners and customers to Bombardier. The transportation industry is seen as a quintessential strategic industry due to its highly profitable nature and contribution to a country's economic growth and prosperity, attracting significant support from their governments. The Government of Canada provides Bombardier with various subsidies such as tax breaks, financing, loan guarantees, and R&D support. The federal government, through EDC (Export Development Canada) administer these subsidies, even providing loans to international airlines enabling them to buy regional aircrafts from Bombardier ....   [tags: Case Study]

Better Essays
1095 words (3.1 pages)

Essay about Case Study, Sas Institute Inc.

- Case Study, SAS Institute Inc. The management culture is a very important factor in the imprinting of a company: it shapes the relationship between working environment and employee satisfaction. I will answer a few questions regarding the SAS's particular strategy of running the business in which the employees are unbelievably loyal, thanks to the benefits and cares that they receive from the employer. 1. One critic calls SAS "a big brother approach to managing people." Is the company too paternalistic....   [tags: Business, Case Study, solution]

Free Essays
1036 words (3 pages)

Essay on Magrec, Inc. Case Study

- Magrec, Inc. Case Study 1.     I would let a day pass and then request another meeting with Dinah indicating a sincere desire to work through the matter and the need to come to an understanding and agreement of how to work together and with the team moving forward. At that meeting, I would start off and thank Dinah for bringing the Partco matter to my attention. I would communicate with Dinah that I respect her strong feelings and beliefs behind her actions regarding the Partco matter but indicate that if she felt that strongly about the action step I planned to take, that she should have spoken again with me or another manager within our company instead of contacting the customer direct....   [tags: Business Management Case Study Essays, solution]

Better Essays
813 words (2.3 pages)

Consumer and Industrial Products Inc Case Study Essay

- The Consumer and Industrial Products, Inc a company where their headquarters is based in the United States , also doing business internationally with facilities in Europe, Asia and South America. They are a manufacturing company what produced well known products to individuals and industries. This company is experiencing a great deal of trouble with their internal Payable Audit System (PAS) and how it would purchase goods; receive goods and pays for them. They are challenged with the redundancy and the lack of productivity to their system....   [tags: Case Study]

Free Essays
1065 words (3 pages)

Essay about Case Study : Apple Inc.

- Apple was founded in 1976 by two partners named Steve Jobs and Steve Wozniak. Since then Apple has been able to grow its business into one of the most influential company in the world. Apple Inc. is an American company that creates software, phones, computers and consumer electronic products as well. Some of the Apple products that people are aware of are the iPod, iPhone, Mac, and the recently new iPad. Apple currently has over 300 retail stores in about 10 countries around the world. Many people do not know this, but Apple also has many different computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts multiple...   [tags: Apple Inc., IPhone, IPod, IPod Touch]

Better Essays
1068 words (3.1 pages)

Case Study : Apple Inc. Essay

- Apple Inc. headquartered in Cupertino, California was founded in 1976 by three men named Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. has a strong presence worldwide; the company currently has 478 Apple retail stores in 17 different countries. The company focuses primarily on designing, developing, and selling electronics, computer software, and online services. Some of the hardware products are; iPhone, Mac laptop, the Apple watch, and the iPad tablet. Apple Inc. has become one of the most important American companies due to its innovative skills....   [tags: Apple Inc., Steve Jobs, Apple Store, App Store]

Better Essays
705 words (2 pages)

BUG, Inc. Case Study Essays

- BUG, Inc. designs, manufacturers, and sells recording devices that are used by law enforcement agencies to intercept and record sounds and voices. BUG employees write the software that supports BUG. BUG currently ha exclusive contracts with most state and federal law enforcement agencies within the United States. BUG is considering expanding its marketplace to an international level; the manufacturing plants are split between foreign countries and the United States. Intellectual Property Patents, copyrights, trademarks, trade secrets, and names are intellectual property rights....   [tags: Internet, Commerce, Case Study, solution]

Free Essays
1708 words (4.9 pages)

Applied Research Technologies, Inc.: Global Innovation Challenge Case Study

- The issues in this case revolve around the launch of a mini-oxidation product which will solve global clean water issues. Their filtration unit has already experienced two failures in the launch of this product. Vyas, the business manager of this unit, is convinced that the unit can be turned around by innovativeness. He revives an abandoned oxidation technology and recommends his team to develop a small-scale oxidation system with the capacity of disinfecting waste-water in small batches. While the market analysis of the product proved promising, marketing the product was a tussle and it failed due to defects in the design and lack of interest in the market....   [tags: Case Study]

Better Essays
1119 words (3.2 pages)

Alumina Inc: Recognizing And Minimizing Tort And Regulatory Risk Essay

- Alumina Inc. is a $4 billion aluminum maker, based in the United States and operates in eight countries around the world. The United States market constitutes of 70% of its sales. The company manufactures automotive components, alumina refining, bauxite mining and aluminum smelting. Alumina falls under the jurisdiction of region 6 of the Environmental Protection Agency (EPA). As the business manager in Alumina Inc., I am leading the effort in managing a crisis arising out of allegations of environmental damages....   [tags: Alumina Inc Case Study]

Better Essays
1171 words (3.3 pages)