Case Study Based on Q R Holdings Ltd Essay

Case Study Based on Q R Holdings Ltd Essay

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SWOT analysis for Q R National
Strength
One of the major strengths of Q R National Ltd is its position in rail transportation. Q R National Ltd is the leading rail transporter of coal in the region. The coal, which is transported from the mine to the ports, gives the company financial stability and an advantage over its competitors. The company also commands over one third of the world’s coal exports, making it the strongest in the region. The company’s recently established performance-based culture has seen its profitability go up. Its work force expertise also ensures that it remains at the top of its competitors (Walker 2010).
The company’s management and board consist of experienced and dedicated persons, who ensure that the company moves forward in terms of profits, popularity and productivity. Through dedication and experience, the management team is expected to influence growth and expansion of the company (QR National 2011). The focus and invigoration demonstrated by the executive leadership has ensured that Q R limited remains the leading regional exporter of coal. The company’s track record has assured its shareholders increased investment in the company’s shares. This is because the company has been having a track record of growth from 1960 to the present day (QR National 2011).
Weaknesses
One of the weaknesses of this company is its heavy reliance on labor union decisions, meaning the company’s operations would be greatly affected if unfavorable decisions were to be made by the unions. Based on the nature of its activities, the company experiences various difficulties in attracting and retaining experienced employees. This is because most of the company’s workforce is casual, with limited skills and expertise (Q...


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...ges/Network%20Services.aspx>
Q R National 2011, An iconic Australian business with over 145 years of history, QR National, NSW.
Queensland Bulks Handling 2003, Queensland Bulks Handling, viewed 27 August 2011,
< http://www.qbh.com.au/ >
Queensland Coal Corporation 2010, Queensland Coal Corporation, viewed 27 August 2011, < http://qldcoal.com/ >
South Galilee Coal 2010, Project updates, viewed 27 August 2011,
State of New South Wales 2011, The NSW coal industry, viewed 27 August 2011,
Walker, J 2010, QUEENSLAND has guaranteed it will be hands-off in the management of the country's biggest rail freight hauler, viewed 27 August 2011,


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