Apple Inc. is one of the most iconic brands of modern times. Scores of individuals own Apple products and just as many more individuals profess loyalty to the brand founded by Steven Wozniak and Steven Jobs in 1976 (Gamble & Thompson, 2011). Analysis of the study presents areas for opportunities and options for change. The analysis presented will offer insight into the strategy employed by the company in 2009 as well as a SWOT analysis of the company, in general. The analysis will expose details of Apple’s plans and offer possible options to entertain in the company’s future. Nothing overly drastic will be entertained so as not to hinder progress within the massive organization known as Apple Inc. Strategies Analysis of the case Apple …show more content…
This is, in part, due to the reputation that the company has created. Apple Inc. continually releases innovative products and works to maintain a technological advantage over industry competitors (Marino et al, 2010). Since this vision has garnered virtuous market performance in the past, Apple Inc. would obviously continue to flow in this direction. Apple has built an organization on product differentiation. Apple Inc. does not have anxiety regarding product cost. Apple Inc. has a market presence commanded from product distinction and design (Gamble & Thompson, …show more content…
strengths and weaknesses of the company are the topic of discussion. Apple Inc. exhibits the primary strengths of brand integration, customer loyalty high average selling price, and a phenomenal release of the iPhone (Marino et al, 2010). These listed strengths are excellent options for any company and Apple Inc. is not an exception. Observed weaknesses include the learning curve that is associated with Apple operating systems, Apple’s dependence on the iPhone and iPod, and the previously mention high average selling price (Marino et al, 2010). In this case, some strengths are weaknesses as well. This may often be the case. While the issue is value added in one facet of company plans, it can be a negative issue when evaluated in a different
Over the last decade, Apple, Inc. has been one of the most successful company in the world. Apple is a multinational corporation that designs the electronic, manufactures, sell a several of related software. It provides many products for example iPhone, iPod, iPad, Mac, Apple TV. The important factors that Apple, Inc. use is technology. Technology with new innovation has the advantage that help an organization to beat with another company. And bring more competitors to the market. Most of the product in electronic industries are based on innovation. Thus, in order to achieve the goal and keep up with their competitors, Apple must frequently introduce new products or services
is a hardware company rather than the software company but at the same time it is also very good in the producing software with no doubt. Apple Inc. believes that it is the one who can make the perfect software to run on its own hardware. This is why the Apple Inc. always focuses on the software and then makes specific hardware decisions in order to maximize the value of their software. For instance, Apple created the iLife software which has reigns to be more supreme than most other entertainment software. The Apple even comes out with the latest version ships with every new Mac. Apple Inc. had become the “lead” to many tech companies in either software or hardware development. This has eventually renders many hardware companies to be powerless because it is not easy for a hardware company to insinuate oneself into the software business or vice versa; despite the great efforts by these companies to differentiate their product lines to catch up with Apple
The Apple logo is well known by many, in fact, when consumers see the logo many things come to mind such as, how aesthetically well designed the products are, how easy it is to you and understand, the level of creativity in all products Apple. Apple brand has a value of about 124 billion dollars. Apple products are high in profit margin, with the new products coming out the company is marketing their products to show case a better lifestyle, more upscale, compactness, over-the-top, this evidence through the commercial advertisement done by Apple where they are paying everyday idols (celebrities) to show the ease and use of their merchandise. Do to Apple manufacturing products that are strong and build to last, it has had the capacity to hold a solid steadfast client base which is favorable position over its competition. In addition, Apple has done great in terms of its supply chain management operations which has enabled the company to do business globally without any hesitation or
Apple has a lot of strengths. First of all their brand deserves to be mentioned. Apples’ brand is one of the strongest brands in the world; in fact by the end of 2012 it was second to only Coca-Cola brand, which is highly remarkable. Apple is a brand that is known all over the world and its getting only better in that regard. Another strength of Apple is their product qualities. Their products, as mentioned before, are considered to be the best in quality in their market. They are comfortable and easy to use. On top of all, Apples prides itself that their products never “freeze”, which is a very popular problem in the technologies area. Their innovative abilities also should be mentioned in their strengths section, because Apple always come up with something new and very much revolutionize their products with it. The last thing I would like to mention is their pricing power. Obviously, because of the competitive market they are in, it is not as strong as some other giant companies have in other industries, but nevertheless it is still quite strong. The reason for that is the quality of their products. They are able to charge more for their products because they are so good. Also their customers that get very accustomed to their qualities and designs will pay more if it’s necessary.
Apple Inc. is one of the leading companies in the technology industry. In 1976, Steve Jobs and Steve Wozniak founded the company. In 1976, they launch their first product, the Apple I, which was a basic personal computer. The product had good customer acceptance. Then, based in the Apple I, the company developed a new product, the Apple II. The new product had some extra technical features including a stylish design, that made it better that the first one and it was consider an innovative product. This innovative computer had more acceptance by the customers, but mainly in the educational field. In 1990, Apple continued developing new technologies and products that made the company the most profitable PC manufacturer in the world (HILL and JONES, 2008).
...nd using them. At present times, without Steve Jobs, the world is watching Apple and its development. Therefore Apple is under pressure and needs to develop a strategy to continue Apple’s success. After Jobs’ leave, the company should focus on building up further expert teams and not just concentrating on senior management positions. Therefore the missing of Steve Jobs overall view could be compensated. Further Apple should concentrate on exactly those things they are good in it; Innovation. They should focus on developing new products and not only on value adding of already existing products like they did with the iPad generations. Further they should think about increasing strategic alliances with other firms. This could improve the compatibility with firm external software and devices and therefore stabilizing the firms’ competitive advantage.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on Apple’s part. Studying the history of Apple is necessary to understanding their influence upon us today.
Apple can adopt the strategy to portray a picture of a not so conducive less profitable market, which could discourage new entrants from picking that path as they will be demotivated by the low return on investment resulting from low profitability levels. In order for apple to create a niche for t numerous products, it needs to adopt and implement such bold strategies of defense to protect their interests and continue to be profitable and successful (Ideavist, 2011). Entry of a new company into the technology sector would spell doom for most companies already struggling for market share as better priced and reliable products could imply consumers would shift their preference to the new entrant leading to a negative volume of sales stir for most already established companies. Another strategy that could be employed as part of Apple’s defense could be the pre-entry strategies that make it even harder for new entrants to compete and enter into the sector and this involve continuous improvement for their products, covering
Apple’s SWOT analysis includes strengths that adhere to its great success; such strength is Apple’s marketing and advertising campaigns. Apple incorporates its products to portray a sleek, new, cool, the latest, and must-have technology image to its consumers. Our customer loyalty allows us to continue growing as a corporation and increases our already well-established brand awareness and reputation. Our strong financial performance is an outcome of our internal strengths highlighted. Apple’s weaknesses include, but are not limited to our patent infringements, defects that occur in our products, our declining market share, as well as our incompatibility with other os devices. Realizing our weaknesses allows us to develop goals that will correct these areas we currently need work on. The opportunities of our external environment; such as the ...
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation