Analysis of the case Apple Inc. in 2009 shows the company operates with a few key strategies in place (Marino, Hattaway, & Jackson, 2010). Apple Inc. has been able to build a brand based on technological innovation. Apple has also come to be associated with elite product lines. These two factors make Apple Inc. popular with target groups. This image has also helped promote Apple and has established a competitive advantage over rivals (Gamble & Thompson, 2011).
Apple has been able to sustain premium price points over competitors’ brands in various technological markets. This is, in part, due to the reputation that the company has created. Apple Inc. continually releases innovative products and works to maintain a technological advantage over industry competitors (Marino et al, 2010). Since this vision has garnered virtuous market performance in the past, Apple Inc. would obviously continue to flow in this direction. Apple has built an organization on product differentiation. Apple Inc. does not have anxiety regar...
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...et al, 2013). Sweeping changes are a last resort. The company’s strong financial performance would not warrant radical moves. Improved results can come from minor modifications and diligent monitoring procedures.
The case study Apple Inc. in 2009 provides vast information regarding company history and financial metrics (Marino et al, 2010). This information is available to reveal strategy, competition, and brand knowledge that one might never expect. Through analysis, Apple’s strengths of brand loyalty and above average selling price are exposed. Matching opportunities, weaknesses and threats are also unmasked. Through material analysis, minor changes to strategy are highlighted as areas of improvement. The analysis reveals recommendations for growth and focus that could potentially reinforce Apple Inc. as the iconic brand of contemporary society.
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