Apple Swot Analysis Of Apple

1929 Words4 Pages
bulb-icon

Recommended: Swot analysis of apple inc

Case 8: Apple 2013
Introduction:
One of the leading technologically advanced companies that have seen huge change over or say the situations such as losing an integral part of the company i.e. the CEO as Steve Jobs and again being able to regain him and also establish itself amongst the best preferred brands between other competitors. Apple today is one of the leading brands of handsets preferred by people that wish to have sophisticated position in the society and are able to afford such expensive technology. Thus in this case we come to know the ups and downs faced by the company and how it managed to sustain itself from the market competition.

Questions and answers:

1. SWOT analysis of Apple, Google, Amazon and Microsoft:
Apple Google Amazon Microsoft …show more content…

Here in the customer could buy the songs from iTunes by paying just 99 cents and then listen songs. It rapidly got more customers due to its revolutionizing music industry and also gaining leadership position in short period. Due to this the market share rose and eventually the company gained more revenues. It also kept the sales in concentration and launched new campaign by keeping IPod users in mind “iPod people”. The advertising was very effective due to the creative aspect used which drove the customer for the purchase of the product.
Apple iPhone: The launch of iPhone was a transformation for the entire company. It was introduced as a multifunction smartphone that provided customer with a very unique touch base interface and an excellent operating system delivering results as same as a personal computer. To make it available in the market the company joined hands with AT&T. As the time passed by, the company kept on upgrading the model from 3G to other versions. It launched iPhone 4, then iPhone 4S, iPhone 5 and 5S and the latest are iPhone 6, 6S and 6S plus. Also built different user interface that helped people to get connected to the family at one touch.
Apple …show more content…

Ever since then he acted as a shadow for the work that was done by Steve Jobs. He carried out excellent supply chain of the products that were sold by Apple. He had a very high impact on the entire working of the organization. He also restructured the entire supply chain of the products that helped the company to gain more of revenues in the market. Tim Cook as a successor of Steve Jobs was recommended by Jobs himself as he was a constant support to Jobs in his day-to-day working and also understood the objectives that Jobs wanted to attain for the company. After taking over as the CEO of Apple, Tim always made an attempt to stand out of the crowd i.e. the competitors in the market that provided the same range of the products as Apple. By innovating the technology that was being used earlier Tim brought into a revolution in the company environment and offered differentiated products to the consumers. He understood the competitor’s strategies and worked accordingly. Also due to this, the company still ranks amongst the luxurious products. Also having a wide knowledge of marketing the product in the untapped market helped Tim to grow more and company as a whole to grow more. Thus, the efforts taken by Tim Cook are favorable for the company for overall development and sustaining in the market

Show More
Related

  • Apple, Inc: The Success Of Apple Inc.

    1071 Words  | 3 Pages

    Apple Inc. is a worldwide company that is one of the most valuable brands to ever be founded. As of today, the company is worth a staggering $786 billion! The reasons behind this giant company’s success is through their products that they sell. All their products are very well made and the customer loyalty is very stable. Apple was founded by Steve Jobs and Steve Wozniak in 1976. They incorporated the company in 1977. For more than three decades, Apple was predominantly a company that sold personal computers including the Apple II, Macintosh, and the Power Mac. Steve Jobs was fired from the company in 1985 because of the poor sales and low market share that the company was facing. During that time, Apple started to be more of the innovators. Because Apple was starting to make enough money to start acquiring smaller companies that benefited the company, Steve Jobs’

    Read More

  • Linear Regression Analysis Apple

    1663 Words  | 4 Pages

    Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them

    Read More

  • Swot Analysis And SWOT Analysis Of Starbucks And Apple

    1316 Words  | 3 Pages

    Internal resource is the first consideration that can lead to sustainable competitive advantage and Resource –Based View (RBV) is a theory that usefully helps a firm focus on internal resources (Kraaijenbrink, Spender & Aard, 2010). According to RBV (Valuable, Rare, hard to imitate and non-substitutable), companies have different tangible and intangible resources, these resources can be transformed into unique ability, this special ability cannot flow between firms and rival firms and difficult to reproduce. These unique resources and abilities are the source of enterprise sustainable competitive advantage. In this part, Starbucks and Apple are worth to be analyzed by RBV.

    Read More

  • Apple Globalization Case Study

    1176 Words  | 3 Pages

    Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology

    Read More

  • Apple Brand Audit Analysis

    3224 Words  | 7 Pages

    In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).

    Read More

  • Apple Incorporated Company

    1244 Words  | 3 Pages

    Apple is a company that has been round for many years. There are over 55 million people who use an apple product or are considered to have at least one apple product in their home. The apple products range from larger devices such as there amazingly known Mac books which are there computer based system to there much small hand held based device called the iPhone. That device allows a person to make calls all while have the convent amenities that a laptop would have. They also have the very popular iPod as well as Apple TV. They have expanded into an empire that everyone is trying to become as well as beat. As many people know there is history and hard work that has to take place in order for a business to be successful. Many people will refer to the success of apple as the underdog company that made despite the odds. Founder Steve Jobs was a regular person with a dream. He started of building an Apple computer in his parent’s living room and later moved to the garage true to lack of space. Later on in his building career a neighbor of Steve Jobs introduced him to Stephen Gary Wonzniak. Wonzniak was an engineer and Jobs was a market maven and together they have the skills to build and properly promote. The computer they were trying to promote was fairly expensive computer. Jobs was so dedicated to this idea of transforming this computer from what it was to something that is able to be sold to the public he reached out to Bill Hewlett and asked him to donate some parts for a class projects .

    Read More

  • Swot Analysis - Iphone

    1801 Words  | 4 Pages

    With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.

    Read More

  • Apple Hr Strategy Analysis

    1145 Words  | 3 Pages

    Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California is a multinational technology giant. Developing, designing creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems which transfers and sync on all apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of deceives and programs that are not only visually cool but also easy to use and makes my life easier. Apple is significant to me since my Blackberry crashed twice (I lost everything), Apple’s Icloud stores all your information in one step in the cloud. Imagine the world

    Read More

  • Swot Analysis Of Apple

    1165 Words  | 3 Pages

    Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.

    Read More

  • Business Analysis: Pepsico And Apple

    717 Words  | 2 Pages

    is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal

    Read More

  • Analysis Of Steve Jobs And Tim Cook

    1726 Words  | 4 Pages

    While [he’s heard the repeated refrains that “Apple can’t innovate under Tim,” that the company needed a low-cost iPhone to thwart the progress of Google’s Android, that Cook never could replicate the Jobs magic—and therefore that Apple never again would be “insanely great.”] (Lashinsky, 2015), he hasn 't changed his methods since Jobs ' passing and continues to lead in a way that he believes will raise Apple 's value in the eyes of society. He was also the CEO during the creation and release of the Apple Watch, which is a product most would classify as "insanely great".

    Read More

  • Iphone Essay

    1591 Words  | 4 Pages

    The very first iPhone was announced by the founder of Apple, Steve Jobs, in 2007. His vision was to reinvent the phone. iPhones have revolutionized smartphones and have shaped the cell phone industry into what it is today. On January 9, 2007, Steve Jobs put together an incredible keynote presentation. He stated that he would be “introducing a wide-screen ipod with touch controls, a revolutionary mobile phone, and a breakthrough Internet device” (Ritchie, 2015). The audience assumed that this meant that Mr. Jobs would be launching three separate devices. However, it was only one device, the iPhone. Within the past 7 years, Apple has been able to tweak its iPhones by incorporating major redesigns. These redesigns use combinations

    Read More

  • Managing Organizational Structure at Apple Inc

    1512 Words  | 4 Pages

    Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.

    Read More

  • Business Analysis: Apple - Value Proposition and Culture

    1039 Words  | 3 Pages

    Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.

    Read More

  • Strategic Management of Apple, Inc

    1524 Words  | 4 Pages

    The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.

    Read More

More about Apple Swot Analysis Of Apple

Open Document