When it comes to doing business internationally the decision making is more complex. There are many interactions between each country that need to be addressed. In order for a business to be successful in the international market they need to examine and analyze all the facets of their company. They need to determine how the drivers of globalization will affect their company and how they domestic, foreign, and international forces will affect how their company will operate. In order to be successful, international companies need to be strategic in their planning and need to continue to create a demand for their products, as Apple Inc. has done.
Drivers of Globalization
In order for Apple Inc. to maintain being a leader in international business they must continue to adapt to the five major kinds of drivers of globalization. These drivers are all based on change: (1) political, (2) technological, (3) market, (4) cost, and (5) competitive. What are these drivers of globalization and how can these five drivers of globalization affect Apple Inc.? Well, let us take a look.
The political driver is the unification and socialization of the global community. One main reason that has allowed the globalization of business operations is common marketing regulations and u...
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...of globalization and adapt to any changes that may occur. They continue to pour millions of dollars into research and technology to do so. They are currently in the introduction stage of their newest and latest product, the Apple Watch in early 2015.
Higgins, Tim (2015). Bloomberg Business - Apple Continues to Climb After Market Value Tops $700 Billion – Tim Higgins – February 10. 2015.
Neilson, Samantha (2014). Must Know: An Investor’s Essential Guide to Apple Inc. Market Realist
Ball, D. A., Geringer, M. J., McNett, J. M., & Minor, M. S. (2012). International business (13th ed). New York, NY: Mc Graw Hill.
Goldsmith, David (2015). Rethinking the Company’s Competitive Advantage
Carlson, Nicholas (2012). Apple carefully explains exactly how it can be destroyed. Business Insider
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