This will be done by highlighting the social influences that influence the Gap, Inc. marketing strategy, segmentation strategies with respect to distinct retail markets, and positioning strategies that can be used or changed in a retail setting, as requested in the course assignment (as cited in the course module).
History, Development, and Growth
In 1969, Don Fisher opened the first Gap store in direct response to frustrations he was feeling as an inconvenienced customer. His objective was to provide a classic line of clothing in a wide variety of fits and styles and make the shopping experience easy and convenient for the customer. (www.gapinc.com).
Its unprecedented growth is a direct result of meeting a niche in the clothing market, at a time when The Gap was well positioned to meet the new demands of this "business-casual" trend, introducing other chains to expand its customer base, and aggressive expansion in the global marketplace.
Today, Gap, inc. is recognized as one of the world's largest specialty retailers. It. operates four of the most well known clothing brands on the planet: Gap, Banana Republic, Old Navy, and Forth & Towne. (www.gapinc.com).
Internal Strengths and Weaknesses
The Gap was bound for success early on because the utility of its product mix (Etzel, Stanton, Walker, 2004) was perfect for a specific market segment. The Gap offered a classic line of khaki pants and cotton button-down shirts (p.200), perfect for the new "business-casual" look, and gained great bra...
... middle of paper ...
...Gap needs to take a close look at its expenses and where they are occurring. It should stop looking at expansion and concentrate on its employees and customers.
Given the facts surrounding this case and their underlying implications, the Gap could do just these few things and see dramatic improvements. It needs to regain its core market and better utilize its current resources. That will solve most of the issues defined in this particular case. Keep it simple, make it fun! It works in education, business, and life! I'm sure it would work for the Gap as well.
Etzel, M., Stanton, W., and Walker, B. Marketing. 13th ed. McGraw-Hill, 2004.
Richardson, J. Marketing. Ed. John E. Richardson. 27th ed. Annual Edition. Iowa: McGraw-Hill, 2004.
Stone, Brad. "Back To Basics." Newsweek: Online Posting. 142 4 Aug. 2003. 36-38. 8 Oct. 2005 .
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- This paper addresses what we are calling “ in the gaps,” the divergent and contextual understandings of “opportunity gap” and “achievement gap” evident in 22 public school leaders in a large Northeastern state. Drawing from urban schools, inner-ring suburban schools, and outer-ring suburban schools, we have been exploring how school leaders define and respond to what has been generally described in the research literature and the media as the “achievement gap” and that has been conceptualized in different ways (such as the “opportunity gap” by critical theorists and social justice theorists and researchers.) For instance, Carter and Welner (2013) argue that the “opportunity” framework moves... [tags: High school, Education, Leadership, School]
1388 words (4 pages)
- Introduction Since 1998, Lululemon has transformed the way people dress to workout. Through innovative products and technical athletic fabrics, a brand was created to provide clothing for workouts such as yoga, running and cycling. Lululemon opened its first store in Vancouver in 2000 with the plan to have the store be a community hub for people to learn and discuss their physical fitness and overall health goals. As Lululemon was more than a store to provide products for consumers, their goal was to influence every person who walked into the store.... [tags: Lululemon Athletica Case Study]
2725 words (7.8 pages)
- Global Market Research Case Study Analysis The Sperry/MacLennan group of Dartmouth, Nova Scotia specializes in recreational building design (Aaker, Kumar, & Day, 2007). Junior partner Mitch Brooks has been researching data to present to the board that will support his research that the company should shift focus to a more diversified approach to future business efforts. A case study analysis will prove helpful to his efforts. Describe the situation discussed in the case Drew Sperry (Aaker, Kumar, & Day, 2007) founded Sperry/MacLennan Architects and Planners (S/M) in 1972.... [tags: Case Study]
1091 words (3.1 pages)
- Mid term case study Problems Lael Matthews is facing an ethical dilemma issue. She need to decide which of three managers to promote. Each manager has their advantage and disadvantage own, and Lael’s superior has his or her own preference and concern as well. Lael have to make a decision that is moral, and hopefully can satisfy all the parties involved. According to the article, “Thinking Ethically: A Framework for Moral Decision Making”, developed by Manuel Velasquez, Claire Andre, Thomas Shanks, S.J., and Michael J.... [tags: Case Study, analysis, solution]
1238 words (3.5 pages)
- Summary This is an education research paper that explores the qualitative research method known as Multiple Case Study Analysis. It will look at design, implementation, and analysis. It will further touch on what is meant by a case study in itself. Introduction As asserted by Stake (2006), “The multicase study is a special effort to examine something having lots of cases, parts, or members” (p. vi), which by the study of those parts, is able to then better understand the something as a whole, and the ways in which it functions across different scenarios.... [tags: Education, case study, definition, solution]
2110 words (6 pages)
- Chronic heel pain is the most common condition, accounts about 15 percent in population (Rome, 2005). Chronic plantar heel pain likely present in conditions plantar fascitis, subcalcaneal bursitis, neuritis, subcalcaneal spur (Narvaez et al, 2006). The common cause of chronic plantar heel pain is plantar fascitis.pain may occur along the entire attachment of the plantar fascia or limited usually on the inferior medial aspect of the calcaneum,the bony prominence act as the origin for the plantar fascia and the weakest point of the fascia in which the fibres themselves are in highly tensile stress.... [tags: Case Study, analysis, solution]
1052 words (3 pages)
- Gap Analysis: Lester Electronics In the Lester Electronics Scenario, there are several things going on at once. Shang-Wa had already suggested a partnership to Lester Electronics, but this is now becoming more urgent due to a hostile takeover bid by TEC. In fear of losing his company, John Lin, the CEO and founder of Shang-Wa, approaches Bernard Lester, CEO of Lester Electronics with a serious proposal to form and partnership and expand the business in to a neighboring Asian country. Lester Electronics however, has to decide whether a partnership is the best way to go, or if acquiring Shang-Wa outright would be more beneficial.... [tags: Lester Electronics Gap Analysis Case Study]
1262 words (3.6 pages)
- This Gap Analysis will show the situation analysis on Global Communications and the company’s issues and opportunities as to move forward into the future by focusing on customer satisfaction. I will attempt to show the stakeholder perspectives of the company with the workers Union and the consumer marketing and sales division. The Gap Analysis will include and end-state vision by explaining the path in order to reach the desired goal of making the company a true global company that has a strong customer relationship.... [tags: Global Communications Case Study]
1868 words (5.3 pages)
- Introduction InterClean is one of the leading sanitation cleaning and solution’s companies in an 8 billion dollar industry. The situation that is evolving now is the change in customer preference. Customers no longer want mediocre products that just clean and kill germs; these customers want solutions and services that will modernize their cleaning efforts and comply with rigorous changes in environmental safety. The profitability of the company depends on fulfilling the rising demands of customers.... [tags: Case Study Analysis]
1601 words (4.6 pages)
- In this Case Study Analyses, an objective SWOT Analyses will be done to help identify potential strengths, weaknesses, opportunities, and threats within the Nike Corporation. It will look at the role of promotions as a consumer product company, offer possible promotional objectives, and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader. History, Development, and Growth From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created.... [tags: Marketing Case Study Analysis Nike]
1597 words (4.6 pages)