Three Factors And Impacts Of Nike's CSR Decisions

Why would a company choose to work through intermediaries when selling products in a foreign county? Intermediaries also called brokers or agents are individuals or companies who work to connect buyers and sellers of a given product together without taking any ownership of the product. They are paid a percentage of the total transaction. This helps the exporter because the intermediary is usually more familiar with the local conditions and marketing needs to help even small businesses with exporting.

3.17 Concept Integration? The prompt question asks if one should give “incentive money” to a customs agent to ensure there are no hang-ups when waiting on manufacturing supplies from overseas. The first concern that leaps to mind is just

How have these factors shaped Nike’s CSR actions over the past two decades? Nike is one of the most popular brands in our society today; with sales hitting some $30 billion dollars in 2015. (Brettman, 2015) While the brand has long enjoyed a status associated with high quality products, it also suffered a severe blow to its reputation during the 1990’s. This was due to reports unethical labor practices and erroneous environmental violations. It was these challenges that caused the company to emerge as a model for what social and environmental responsibility should look like. Nike has spent a considerable amount of time focused on corporate social responsibility (CSR). Corporate social responsibility is defined as the notion that business has an obligation to society beyond the pursuit of profits. (Bovee & Thill, 2015) Over the last twenty years and in fact, now they release a report card every year showing where they measure against the CSR. Nike is focused on sustainable manufacturing, as well as monitoring and improving the working conditions for workers at their

A businesses success is generally measured by its profits. While there was a time in our society’s history where consumers did not care where there products came from or whether or not they were produced ethically, there seems to have been a shift in the last 40 years or so. Perhaps it’s due to the increased amount of media coverage or because younger generations are more informed, but consumers nowadays are placing a high value on and patronize companies who embed some sort of social responsibility into their business model. Let’s take the success of Trader’s Joe. In 2010, Trader Joes began shifting to remove all the products from its stores shelves that were not harvested in an environmentally sustainable manner and by 2012, they achieved their goal. (Brown, 2013) Today, Trader Joe’s is a major competitor in the grocery market industry with nearly $9 billion dollars in sales in 2015. In addition, In addition to providing sustainable food to its customers, Trader Joe’s is also fighting hunger through its food donation programs. In an effort to live out their slogan “Your Neighborhood Store,” the company has long running policy in place to donate products that are not suitable for sale but are safe for consumption. (Brown, 2013) The Trader Joe’s example demonstrates how a business can shift its efforts to be more socially responsible. As they