Problem: In this case, there are several problems with the company called Columbia Savings. The problem is that they need to handle the marketing and advertising. They decided to hire another company called Boyton & Dodds, which the company provide a full service advertising and PR firm to work with CS. CS feels that the Boyton & Dodds has the full potential because of their work had been strong and effective firm. The problem with CS is to continue work with Boyton & Dodds to bring the change or ignore the marketing and advertising.
Critical Factors: (1) Evaluate the current firm based on how they can be effective and should CS stay with the Boyton & Dodds. (2) Look for new advertising and PR firm that are willing to work with CS. (3) Evaluate
…show more content…
First thing that comes to mind and want to look for is the pros of the company’s performance either they are doing well or poor. This will lead CS to give an idea if it’s the firm or the economy shift in the market in order to make the difference. To look at the company’s performance whether they are doing well so that they can do better than other competitors or they can duplicate them. CONS 1: There are some that we need to evaluate in depth, the company by looking at the company. It takes time and power to fully evaluate the company and to understand what to expect from them and what needs to happen on the marketing in order for the company is financial successful. It’s important to evaluate to understand the industry trend whether they can take a risk or not to change. This is a big decision to think about working with the team, making the decision can affect the firm’s future. PROS 2: Looking for a new advertising and PR firm that are willing to work with CS will bring best out of it by rebuild their brand/image to earn more sales and accounts for CS. This will impact the company’s financial
For sale force, we total spent $250,00 of sales office costs in two cities which is, Paris-EMEA and Shanghai-APAC that we found those two cities both have sufficient market size for our target market. The largest market size is in the Paris-EMEA which can both meet all customers need. In the Paris-EMEA, we hired total 6 people in the Paris-EMEA that 2 people for Support, 2 people for Workhorse and 2 people for Traveler. Be compared with Paris-EMEA, Shanghai-APAC doesn’t have a larger market size, but we still hire 7 people in the Shanghai-APAC, and we let 2 people for Support, 3 people for Workhouse and 2 people for Traveler.
With any company, you need strong vision and mission statements to help consumers better understand your business and where you intend on being in the future. After reading the case, I found many issues that management must address in order to sustain a profitable business. The first problem that needs to be addressed is the development of a vision and objectives. A business plan is needed and management must find answers to questions like:
In order to review the historical health of the firm I will calculate different ratios and gross margins and would try to see the trend. I will use Gordon Growth Model to find out the sustainable growth rate for the firm using historical data and then would compare it with its actual growth rate.
The companies that have explored this target market have had to figure out what approaches or appeals should be used and what strategies should be used in creating long-term relationships with this target group.
For the corporation that as acquired another company, merged with another company or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice.
Over the past years, Lancer Gallery's business has been growing reasonably counterfeit revenue is a small amount. Despite the expected attracting turnover of that contract, it will be risky for Lancer. The company total sales are about $ 35,000,000. The new contract although might increase that amount more than $ 4,000,000 in addition to sales, but it's going to harm the company's distinctive competence. Lancer's reputation will land beside their customers' relationship will be also affected and change (since they will not be the only one in this business anymore), the initial sales of the original $ 35,000,000 will be cut down. Indeed, this is not a wise decision to be accepted under any circumstances. We are recommending Lancer Gallery that does NOT accept this
Currently, the company employs eight sales reps to manage the inventory and customer expectation at the companies 200 cooperative retail outlets. The company spends roughly 3% of net sales ($12,000,000*.03= $360,000). Of this 55% is spent on cooperative advertising ($360,000*.55= $198,000). This is spent on newspaper advertising and seasonal catalogs distributed by retailer. The rest of the advertising budget is spent on in-store displays, corporate brand advertising, a website, outlet signs, regional magazines, premiums, and advertising production costs. This case analysis will determine where and how the company should market its architectural products.
Source of Claim is: Signals from the ab belt stimulate the nerves of the abdomen. These signal causes the nerves to relax and contract naturally, working all the muscles at the same time.
The site of Odellington is a suburb located in eastern New Jersey. The town has a population of around 16,000 and is mostly residential, but has patches of manufacturing, retail, and transportation hubs. Odellington is on top of a slight hill which results in runoff during heavy storms. This also leads to flooding in the south region of Odellington. Odellington has a diverse community, including White, African American, Asian, and Hispanic or Latino people.
On the other hand, it is necessary for the organization to bring necessary changes in its marketing and advertisement strategies. Marketing and advertisement strategies, used by the organization, are not more effectual as compared to its competitors. Hence, it is necessary that the organization should take effective steps in order to bring necessary changes in its marketing and advertisement strategies and grab the huge market share. The organization should adopt those market strategies that help in providing the information to the large group of customers.
I was given the opportunity to attend the lecture given by Dr. Harry Boyte on Thursday in Lincoln Hall. I was surprised to find out just how many great achievements Dr. Boyte has accomplished in his life. From being an assistant to Martin Luther King Jr. to being an advisor to the presidential campaign of Barack Obama, and publishing several books I was in awe that I was in the presence of such an influential person. I was surprised to see that there were so many faculty members and students alike, everyone seemed very interested in what Dr. Boyte came to say. I was very happy to see a lot of people there because it shows that the Education program here at the University of Illinois really wants to move in a direction of change for the better.
Analysis of Competitive Environment – There are three types of competition. Larger companies are their biggest competition. They have larger budgets and have been established longer. Second, the increasing amount of regional and national technology firms. Finally, Ironworks Consulting has the opportunity to create brand awareness in such a competitive environment.
What core competencies do you think the company has and what is needed to exploit opportunity and counter threats.
First you need to identify the organization’s internal and external resources, organization’s strengths and weaknesses as compared to its competitors and the opportunities it has for better utilization of resources.
The marketing team determined strategies and media for advertising the products in each of the prospective countries, as well as locations of sales. The team also made a thorough study of workforce availability.