Nestle Competitive Advantage

"The strategy formulation can develop competitive advantage only to the extent that the process can give meaning to workers in the trenches." —David Hurst (David, 2011). Strategic management can be defined as the art and science of formulation, implementation, and evaluation of cross-functional decisions that enables an organization to achieve its objectives. So, strategic management focuses on integration management, marketing, finance, operations, R&D and information systems to achieve organizational accomplishment. Strategic management is all about gaining and maintaining competitive advantages. When an organization can do something that rival cannot do, or owns something which competitor desire, that is referred as competitive advantage.

Firm’s main objective seems to be acquiring goals where development and efficiency are accentuated. Nestlé’s main competitors are multinationals like DANONE, Unilever, Cadbury, Roche and soon. Nestlé’s efficient strategy formulation and implementation will allow it to meet its growth and performance goals model while simultaneously achieving sustainable competitive advantages. Nestlé as a global food giant has a more extensive vision of transitioning to a health, Nutrition and Wellness Company, and responding to threats and opportunities in the external environment (UKEssay, 2015). The interaction of Nestle is consistent with Soccer Theories; where it is depicted as mutual. Since, firm has a relatively centralized decision making structure; the interactions between the SBU’s are mutually employed to the

Although, the focus product differentiation strategy may not work for other companies but Nestlé has been very successful with it. Nestlé has been successful in creating and delivering value by offering distinguished products and gaining effectiveness by upgrading its business processes. By understanding all facts and follow all necessary steps for strategic management, Nestlé will do better in the future and might be the new innovator of the market and also gain great returns. Nestlé has set objectives to be the world leader in Nutrition, Health and Wellness, trusted by stakeholders, optimizing its financial performance in industry. They trust that leadership is not just about size; it is likewise about their conduct. They perceive trust is earned just over a long periods of time by reliably conveying on their promises. Their purpose and conducts are summarized in the simple phrase, “Good Food, Good Life”, a phrase that sums up their corporate ambition. (Ülkü) The Nestlé Roadmap is planned to make arrangement for their kin behind a durable arrangement of vital needs that will quicken the accomplishment of their