A Career in Public Relations The field of communications ranges from being in the spotlight to working behind the scenes so to speak. For instance, most technicians, newspaper editors, and directors work to make sure everything is functioning properly and looks neat when they present their work for everyone to see and enjoy. On the contrary, people who have careers more open and can even be considered public figures, such as news anchors, TV hosts, and radio personalities, are in the spotlight. I wanted to be able to choose a field of study that could offer me both. I have always been intrigued by the world of mass communications and when it came time for me to choose a major, I knew I wanted my career to be in Public Relations. A job career …show more content…
In public relations, it depends on which form of PR you pursue. For example, with a bachelor’s degree in public relations in marketing and managing the salary ranges from $40,193 to $98,336. “The median annual Public Relations Manager salary is $101,003, as of March 24, 2016, with a range usually of $87,742 to $116,176, however this can vary widely depending on a variety of factors” (Salary.com) PR jobs require the director to be open to new things that will acquire not only adults, but teenagers and children as well. For example, Campaign US and PR Week are coming together to celebrate the marketing industry 's achievements in cinematic storytelling. “The Brand Film Festival will showcase the year 's most artistic, creative and effective branded content films, from Vines to YouTube videos to long-form documentaries” (PR Week Magazine). In order to be successful in whatever field of PR it is crucial to keep up with the current events and trends of today. Social media is becoming a new way for people in public relations to reach out and grab the attention of a younger audience. Twitter, Facebook, Snapchat, and Instagram are the most popular media apps that can be used to get a message across. “Many stories are actually more powerful when told through the right social channel. For example, Microsoft used a video to share a story about how their technology is making a difference in people’s lives” (Social Media Examiner Magazine). The progress the public relation field has made since social media is astounding and everything needed to do can be done in much quicker time. “In the old days, pre-social media, when a news story broke, PR pros would send emails, faxes and make phone calls to their lists of reporters and announce their client is available to comment on the story right away” (Forbes
... They also will be able to identify various types of jobs in the media and discuss or write about them to analyze their career objectives.
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to create, maintain, and protect the organization’s reputation, enhance its prestige and present a favorable image,” as defined by Inc. Magazine’s online encyclopedia. Fundamentally, it is not the goals of public relations that have changed with social media, but it is the means of accomplishing these goals that is dramatically changing.
The media sphere changes every day, mainly because of the dependence on technologies that develop extremely fast. And it means the new concepts and theories in PR get renewed nearly on a daily basis. However, the principles remain the same, and some great, basic concepts still can be applied to the modern age. In my opinion, modern theories (starting from 1980s from Grunig and Hunt) mostly give practical advice and sometimes are not that deep, fundamental. The theoretical basement is rooted to both 19th and 20th century concepts. All of them should be learned by the PR practitioners.
What is public relations? PRIA (2014) defined that it is the process to build, maintain and reinforce mutual understanding between an organization or individual and its publics by the designed, planned and sustained effort. Also, it can be understood as a practice of managing the flow of information between an organization or individual and the public.(Grunig& Hunt 1984) However, these two definitions cannot fully describe the term of “public relations”. A long-standing CIPR definition mention a concept of “goodwill”.(Oliver 2009, p. 11) It implies that PR not only refers to publics’ awareness of the information about an organization or individual, but also highly
Personally I find it easier to see how I can use journalism to fuse together my vocation and my love for the Lord and desire to spread Jesus’ love to other people. As through Journalism, I can impact people through my writing and influence people through the topics in which I write about or how I choose to handle the topics I write about. Whereas, with Public Relations I would want to use that to either do something with event planning or marketing. I am not exactly sure how I would be able to incorporate evangelism into this, but through my actions and how I react during stressful moments could showcase to my fellow workers what God is all about. Also, after the play was over I realized that I most likely wouldn’t perform again and began to questions how I could maybe utilize my love for theatre and singing to evangelize, but I’m still trying to figure out whether it is something that I want to pursue
As people had the urge to communicate there was a power of public opinions to move people’s thoughts, choices and actions. Public relations had gone through four different traditions before evolving. These include rhetoricians, press agents, journalistic traditions, and to the two-way communication that now faces a few professional challenges.
According to the Institute of Public Relations in 1987 “Public Relations is the planned and sustained effort to establish and maintain goodwill and understanding between an organization and it public.” (Theaker, 5) This is one of the countless definitions about what really is Public Relations. Another effective description comes from our handbook, which states that Public Relations is “The occupation responsible for the management of organizational relationships and reputation. It encompasses issues management, public affairs, corporate communications, stakeholder relations, risk communications, and corporate social responsibility.” (Theaker, 6). It’s a broad office that incorporates many offices and functions into its branches. These would
Inspired to write as an adolescent and influence as by the creative visuals of Social Media, I have found myself interested in building a successful career in communications and interactive media. I am a multi-talented professional with a variety of experiences as well as demonstrating knowledge in office practices and procedures. 100% innovative and creative with strong leadership qualities; with a background in Marketing, Social Media, Communications, Customer Relations, Journalism, Media, Office Coordinating and Management. As an undergraduate studying communication arts at Cheyney University of Pennsylvania, I have gained a variety of experience that I have utilized daily in my current positions as a sub-contractor for the Department of
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
is to achieve its missions and values. Essentially it is a management function that focuses
The history of the career field of public relations all started when Julius Caesar hired a team to persuade the citizens that he was doing a good job running the area. Caesar’s influence led to public relations in the Unite States beginning in the 1800’s. Newspapers ran friendly columns to reward advertisers with “free publicity.” Then, in the 20th century, the official job title of “public relations specialist” came into play. Those first public relations specialists were publicity agents and mostly former journalists (Mogel). Now, having a career in public relations most nearly means that a person has the job of creating publicity for a specific brand or person (Lila B. Stair).
Entrepreneurs are innovators and have a purpose in what they do with their occupation to have an effect on lives. Their bright ideas help bring income to make a living off of the product. Public relations are a big asset to an entrepreneur because they create opportunities for them and others. Such as charities to help children and the elderly, also they get introduced to businesses and as well be the face of them for the companies. Overall, the entrepreneurs just want to be successful and have their hands on opportunities to make money. With this research found the purpose was to see how and what strategies did the entrepreneur’s used to actually get there are now today. The research is a guide to become a successful entrepreneur and set an example for our communities and especially home towns because most of the entrepreneurs mostly didn’t have anything growing up like families in poverty. So with the ambition and the mind to want better for yourself is what you have you to do in order to get what you want out to life such as a making a successful product, music groups, films and franchises. the Public Relations comes to mind in this manner because the image you can portray can be a good or bad and if you look bad you will have to fix yourself to be presentable to the audience. as far as a good image, turning a negative into a positive. Out of all the people in this world some one looks up to some individual in this world that inspires them to be what they are. Which leads to other opportunities growing up I was told to let my hobbies make my money so what all these entrepreneurs did was figure out how to get paid by doing what they love to do. But the research shows leadership and basically a guide for a young black man with b...
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.