In contrast, the innately desirable for consumption of commodities is from the modern society such as advertisement, media, and influence. For example, as it was stated, “… control large numbers of consumers, the cathedrals of consumption are forced to rationalize, and rationalization…luring consumers or to create the dream-like states needed for hyperconsumption” (Ritzer: 66) When we are exposed to the dream-like states needed for hyperconsumption, we are not rational and wanted to be part of the modern society push for that consumption.
Furthermore, the media has shaped our lifestyle based on money and status; many believe the more a person has and consumes, it proves how valuable a person is to the society. For instance, as it was stated, “The goa...
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... The government needs people who can make the economic system beat the rest of the world of capitalist competitor. For instance, as it was stated, “…every society has its sandpainters, those individuals who are given on who take responsibility for representing the universe to others and who have the power to define those elements that are essential for others in locating and defining their identities”. (Robbins: 12). Powerful people became helper then got bigger and more powerful than the government. The powerless people have created a burden to themselves along with their environment. We have nothing, so we just consume and continue to consume more. There are ways out of the burden; we must stop being the monster of stuffs, we need to fight together and consume less. We have the power to make changes in our life, so we need to go a strike and mission to make changes.
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