Canada Magazine Case Study

Introduction

As a born and raised Canadian, I do not see many dissimilarities between the American and Canadian cultures. This may be a direct result of American pop-culture (television, books, and magazines) making its way to Canadian citizens. Now studying this case, I feel rather guilty for not taking responsibility of researching and learning more about my Canadian culture, and just adopting what I’ve been exposed to over the last several years. I now understand the motives behind the U.S.-Canadian magazine dispute, and the efforts of the Canadian Governmental Committee to help Canadians adopt and understand a sense of their own culture.

The Canadian Magazine Dispute

The Levin Institute stated that 89 per cent of magazines that are distributed

The joys of globalization is that individuals are awarded the opportunity to choose, learn, and share values, opinions and beliefs of other cultures. Becoming globally cultured is an advantage and can help with diversification. Nevertheless, it is important to also promote Canadian culture. The idea of constructing market research through purchasing habits does seem fair if Canadians prefer buying American publications, however, the magazine distribution is nowhere near equal. There are 89 per cent more American choices than Canadian, therefore, the American magazines would dominate such a research report. I believe this type of vote would be accurate if there were equivalent numbers of

Domestic magazines should have set barriers to ensure they follow the Canadian Content Regulations with a large percentage of advertisements from Canadian companies. To promote enhancement of Canadian publications, I would encourage publishers to share Canadian content to enhance cultural understanding, and provide grants to any publisher who is capable of delivering appropriate, cultural content for Canadians. It would be beneficial if split-run magazines would be encouraged to collaborate with Canadian publishers to print and produce any necessary review of content in the foreign publication to make sure there is no harm against the Canadian culture, and to give Canadian companies the opportunity to advertise in the publication. Overall, I would get national member to gather and collaborate on the deliberation of different strategies to establish a larger share within the Canadian magazine market and protect their culture and to discuss and determine (through collective thinking) how to correctly distinguish between a split-run and a domestic