Serial No. Title Page No.
1. Introduction 3
2. Why C Spire Wireless Launched 4G LTE? 3
3. Challenges 4
4. Opportunities 6
5. Summary 7
6. References 7
Cellular South Inc. d.b.a C Spire Wireless with its headquarters at Ridgeland, Mississippi is the eight largest wireless provider in the United States . It is owned by the holding company Telapex, Inc., and has approximately 900,000 customers in Mississippi, the Memphis Metropolitan Area, the Florida Panhandle, parts of Alabama including Mobile, and Rome, Georgia . It began its wireless service on February 4th, 1988 on the Mississippi Gulf Coast using AMPS technology . It is the first wireless provider in the U.S. “to personalize customers’ experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds (as stated in  ).” C Spire Wireless is one of the small service providers that decided to launch 4G LTE service in its target market using its 1.9GHz spectrum holdings and forged a LTE roaming agreement with Sprint Nextel thanks to them rolling out the LTE using their G – Band, 1.9GHz spectrum .
2. WHY C SPIRE WIRELESS LAUNCHED 4G LTE?
On March 8th 2012, C Spire Wireless released details that it would roll out 4G LTE services by September 2012. The investment made by the company is $60 million and they would cover 2700 miles, a population of 1.2 million and more than 360 cell sites in 20 Mississippi markets, most of whom are first time consumers who have access to this high speed technology . Its LTE service was officially launched in September 2012 . An LTE net...
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11. The Business Benefits of 4G LTE – Arthur D Little, Commissioned by EE
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