Digital Marketing Case Study

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2. Consumers have buying power created by buying decisions. An individual’s involvement is the importance and intensity of interest in a product in a particular situation. Meaning a consumer’s involvement depend on how much passion they may or may not have for a product.
3. Enduring involvement can be a strong feeling for the product or situation. Justin is passionate about NASCAR there for will be more passionate about buy/owning NASCAR items.
5. Finding a health club would be something else someone would feel strong about. This would also be enduring involvement. Because health is really important to people, most will have high involvement on which health club they choose.
7. Routinized response behavior comes into play when things are familiar. For this case …show more content…

This again is addressability. Marketers use this information to know what their customers may be interested in buy. This helps maximize sales buy know what to market to the individual customers.
38. Interactivity marketing allows customers to be “interactive” with their company. Company’s use this to learn the thoughts and opinions of their customers. This is both beneficial for the costumers and the companies.
39. Digital marketing is instance. Therefore, allowing the marketers to interact with their customers in real time. This saves on delays and confusion.
40. The ability to obtain digital information is known as accessibility. Accessibility will allow “access” to the person in search of the information. Information is also easier to understand when it is accessible.
41. Applications are now everywhere and are used for everything. Most apps are accessible on many devices. Once the app has be downloaded it can be used for it function. Home Depot’s uses their app to help and communicate with costumers.
42. Connectivity is what is use to provide channels of information to the providers and users. Connectivity is used to connect with the web and send/receive information from Point A to point

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