Buying Luxury Mattresses : An Buyer Point Of View Essay

Buying Luxury Mattresses : An Buyer Point Of View Essay

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From an investor point of view, Saatva has many attributes that investors might find appealing. Saatva has found a niche in the current market that big brick and mortar mattress stores can’t compete with. This niche is the idea of selling luxury mattresses’ online for a cheaper price than one would pay in a retail store. This opportunity has never been reached before Saatva was created in 2011. The biggest opportunity for investors is Saatva’s price point. Simply cutting out the middle man, and selling the same quality mattresses for a lower price has lifted Saatva above the rest. Starting with their advertisement’s in the New York Times, Saatva understands that their perfect clientele is looking for a hotel quality luxury mattress.
While looking through their advertising campaign you will find numerous things that Saatva has done well to grab the market their looking for. First off, the advertisement Saatva put out in the New York Times is set in what looks to be a Ritz Carlton or any other upscale hotel. With chandelier’s hanging from either side of the bed, and an all wooden carved head board. It is clear that Saatva is going for middle to upper class clientele. Saatva is written very clearly on the end of the mattress so the brand name can start to seep into potential customer’s heads. Once the brand is fully in the customer’s heads, they follow up with a visit to Saatvas friendly and interactive website.
Apon entering Saatva’s website you immediately get brought to a picture of a luxurious bed with all white sheets, pillows and top comfiture. Shortly after this you see the words,” Americas best priced luxury mattress”. After being on the website for no longer than ten seconds, a chat bar pops up with a live person ready to...


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...middle of the pack, not people with injuries or damage to their neck spin or lower back.
Looking into chapters one and two, Saatva understands that their clintetel makes decision’s cognitively. They look over every option and search for the best price they can find. These people are trigger by things 75-day free trials, eco friendly material’s , and numerous good reviews. Saatva along with its customers saw there was a problem in the current market and the way people were buying mattress’s (Problem Recognition). People used the internet and searched for alternative’s. This lead them to Saatva’s google key word searches where the Saatva name and website immediately popped up on their screen. (search evaluations of alternatives). Lastly the customer made the final product choice to purchase a satva mattress whiel feeling safe under the Saatva brand.

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